Amazonas (Brazilian state) Audience in United States

Amazonas (Brazilian state) logo

Amazonas (Brazilian state) has an estimated audience of 351,414 people in United States. 60.1% are female, 39.9% are male, average age 31.7. Top regions: Texas, Florida, California. Top brand affinities: Minnesota, Panama, Justice, Mothercare, Penn & Teller.

The average Amazonas (Brazilian state) fan in United States is 31.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Minnesota, Panama, Justice, with strongest over-indexing on Minnesota (2.2× the country average). Demographically, the Amazonas (Brazilian state) audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Amazonas (Brazilian state) fans

Demographic split for Amazonas (Brazilian state) audience in United States
MetricValue
Female60.1%
Male39.9%
Average age31.7
Estimated audience size351,414

Audience persona

The typical Amazonas (Brazilian state) fan in United States is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Amazonas (Brazilian state) in United States
RegionReachAffinity
Texas61,9202.05×
Florida54,4822.29×
California53,2691.38×
New York30,7001.56×
New Jersey15,3511.72×
Illinois13,4381.15×
Georgia13,1461.21×
Massachusetts11,9681.73×
Virginia11,5751.35×
North Carolina10,6841.01×
Pennsylvania10,2950.87×
Arizona8,4661.18×
Maryland7,0991.17×
Washington6,9540.99×
Colorado6,2601.13×
Ohio6,0100.56×
Tennessee5,8430.83×
Michigan5,6530.62×
Indiana5,4190.84×
Connecticut4,8311.37×
Utah4,5741.45×
South Carolina4,1920.79×
Nevada4,0491.19×
Minnesota3,8930.77×
Missouri3,7430.66×
Alabama3,7270.76×
Oregon3,5430.88×
Wisconsin3,3930.64×
Kentucky3,3090.75×
Louisiana3,1120.69×
Oklahoma2,6960.69×
Kansas2,4260.88×
Washington, District of Columbia2,0021.9×
Iowa1,9580.68×
Arkansas1,7680.61×
New Mexico1,6570.94×
Mississippi1,6170.56×
Nebraska1,5740.89×
Idaho1,3340.76×
Rhode Island1,2361.11×
Hawaii1,0860.72×
New Hampshire9920.72×
West Virginia8320.51×
Alaska7911.05×
Delaware6550.68×
Montana6280.64×
Maine6270.5×
South Dakota6200.76×
North Dakota6040.84×
Wyoming5841.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazonas (Brazilian state) audience
BrandAffinityCategory
Minnesota2.2×Travel & Leisure
Panama3.66×Travel & Leisure
Justice1.82×Politics & Society
Mothercare1.8×Kids & Family
Penn & Teller4.35×Movies & TV
Mackenzie Foy3.92×Fashion & Accessoires
JTV (Indonesia)2.32×
Sears1.67×Shopping
Toros de Tijuana9.64×Sports
Mad About You4.04×Movies & TV
Ext JS7.53×Technology & Electronics
Warning sign3.06×Cars & Mobility
Italian Market, Philadelphia3.49×
Picnic1.74×Kids & Family
Dental hygienist1.56×Health
My Name Is Khan7.05×Movies & TV
Tierra Cali1.73×Travel & Leisure
Cockpit1.84×Travel & Leisure
The Boomtown Rats11.33×Music & Radio
Divergent series2.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazonas (Brazilian state) audience
TraitClusterScore
ExtroversionTHRILL1.21
Risk AppetiteTHRILL1.2
Urban LifestyleOPEN1.09
Need for SecurityCONSERVATISM1.08
Price SensitivityPREMIUM1.01
IndulgenceJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Amazonas (Brazilian state)
CountryShare
Brazil52.8%
United States8.8%
Mexico8.3%

See Amazonas (Brazilian state) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Amazonas (Brazilian state) have in United States?

Amazonas (Brazilian state) has an estimated audience of 351,414 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Amazonas (Brazilian state) fans?

60.1% of Amazonas (Brazilian state) fans are female, 39.9% are male, with an average age of 31.7 years.

Which brands do Amazonas (Brazilian state) fans like most?

Amazonas (Brazilian state) fans show strongest brand affinity for Minnesota (2.2×), Panama (3.66×), and Justice (1.82×) over the country average.

Where do Amazonas (Brazilian state) fans live in United States?

Amazonas (Brazilian state) fans in United States are most concentrated in Texas (reach 61,920), Florida (reach 54,482), and California (reach 53,269). These three regions account for the largest share of the active audience.

What other brands do Amazonas (Brazilian state) fans also like?

Beyond Amazonas (Brazilian state) itself, the audience over-indexes on Panama (3.66×), Justice (1.82×), Mothercare (1.8×), and Penn & Teller (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazonas (Brazilian state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.