A data profile of the people who buy, follow and care about Anonymous in United States — modelled from more than twelve digital signal sources. Anonymous has an estimated audience of 7,552,281 people in United States.
The average Anonymous fan in United States is 38.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include James Franco, Web server, Chuck Norris, with strongest over-indexing on James Franco (8.76× the country average).
Demographically, the Anonymous audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Anonymous fan in United States is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for James Franco.
The key figures that characterise the Anonymous profile in United States.
45.3% are female, 54.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 38.1 |
| Estimated audience size | 7,552,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Anonymous audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.5% |
| United Kingdom | 7.2% |
| France | 5.0% |
Where the Anonymous audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 1.10× | |
| 02 | South Dakota | ~20K | 1.10× | |
| 03 | California | ~900K | 1.09× | |
| 04 | North Carolina | ~200K | 1.09× | |
| 05 | Louisiana | ~100K | 1.09× | |
| 06 | Alaska | ~20K | 1.09× | |
| 07 | Kansas | ~60K | 1.06× | |
| 08 | West Virginia | ~40K | 1.06× | |
| 09 | Hawaii | ~30K | 1.06× | |
| 10 | Indiana | ~100K | 1.05× | |
| 11 | Missouri | ~100K | 1.05× | |
| 12 | Kentucky | ~100K | 1.05× | |
| 13 | Oklahoma | ~90K | 1.05× | |
| 14 | Arkansas | ~70K | 1.05× | |
| 15 | Texas | ~700K | 1.04× | |
| 16 | Virginia | ~200K | 1.04× | |
| 17 | Washington | ~200K | 1.04× | |
| 18 | Ohio | ~200K | 1.03× | |
| 19 | Oregon | ~90K | 1.03× | |
| 20 | Montana | ~20K | 1.03× | |
| 21 | North Dakota | ~20K | 1.03× | |
| 22 | Alabama | ~100K | 1.02× | |
| 23 | Nebraska | ~40K | 1.02× | |
| 24 | New York | ~400K | 1.01× | |
| 25 | Pennsylvania | ~300K | 1.01× | |
| 26 | Illinois | ~300K | 1.00× | |
| 27 | Iowa | ~60K | 1.00× | |
| 28 | Maryland | ~100K | 0.99× | |
| 29 | South Carolina | ~100K | 0.99× | |
| 30 | Wisconsin | ~100K | 0.99× | |
| 31 | New Mexico | ~40K | 0.99× | |
| 32 | Arizona | ~200K | 0.98× | |
| 33 | Mississippi | ~60K | 0.98× | |
| 34 | Michigan | ~200K | 0.97× | |
| 35 | Idaho | ~40K | 0.96× | |
| 36 | Maine | ~30K | 0.96× | |
| 37 | Delaware | ~20K | 0.96× | |
| 38 | Tennessee | ~100K | 0.95× | |
| 39 | Massachusetts | ~100K | 0.95× | |
| 40 | Nevada | ~70K | 0.95× | |
| 41 | Utah | ~60K | 0.95× | |
| 42 | Colorado | ~100K | 0.94× | |
| 43 | Vermont | ~10K | 0.94× | |
| 44 | Minnesota | ~100K | 0.93× | |
| 45 | New Hampshire | ~30K | 0.93× | |
| 46 | Connecticut | ~70K | 0.91× | |
| 47 | Rhode Island | ~20K | 0.90× | |
| 48 | New Jersey | ~200K | 0.89× | |
| 49 | Washington, District of Columbia | ~20K | 0.88× | |
| 50 | Florida | ~400K | 0.87× |
The strongest cross-interests of the Anonymous audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick Astley | Music & Radio | 12.62× | ||
| 02 | Internet activism | Internet & Social Media | 12.54× | ||
| 03 | Ian McShane | Movies & TV | 11.82× | ||
| 04 | Waterworld | Movies & TV | 10.32× | ||
| 05 | James Franco | Movies & TV | 8.76× | ||
| 06 | I, Robot (film) | Movies & TV | 6.52× | ||
| 07 | Berlin Wall | Travel & Leisure | 5.41× | ||
| 08 | Web server | Technology & Electronics | 3.88× | ||
| 09 | Chat room | Internet & Social Media | 3.28× | ||
| 10 | Chuck Norris | Movies & TV | 2.67× | ||
| 11 | Twin Peaks | Movies & TV | 2.53× | ||
| 12 | Britney Spears | Music & Radio | 2.17× | ||
| 13 | Virtual reality | Technology & Electronics | 1.98× | ||
| 14 | Genetics | Kids & Family | 1.83× | ||
| 15 | Subscription business model | Shopping | 1.83× | ||
| 16 | Radio | Technology & Electronics | 1.72× | ||
| 17 | Online newspaper | News | 1.70× | ||
| 18 | Real property | Home & Garden | 1.65× | ||
| 19 | Beetlejuice | Movies & TV | 1.63× | ||
| 20 | Nostalgia | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Individualism | JOY | 1.53× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.78× |
Anonymous has an estimated audience of 7,552,281 people in United States, concentrated in California and Texas.
45.3% of Anonymous fans are female, 54.7% are male, with an average age of 38.1 years.
Anonymous fans show strongest brand affinity for James Franco (8.76×), Web server (3.88×), and Chuck Norris (2.67×) over the country average.
Anonymous fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Anonymous itself, the audience over-indexes on Web server (3.88×), Chuck Norris (2.67×), Waterworld (10.32×), and Rick Astley (12.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Anonymous. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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