Anti-racism Audience in United States
Anti-racism has an estimated audience of 756,820 people in United States. 62.7% are female, 37.3% are male, average age 38.6. Top brand affinities: Hebe, Urban Outfitters, Elsword, Voter registration, Natural rubber.
Top brand affinities include Hebe, Urban Outfitters, Elsword, with strongest over-indexing on Hebe (16.34× the country average). Demographically, the Anti-racism audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Politics & Society · Type: Topic
Demographics of Anti-racism fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 38.6 |
| Estimated audience size | 756,820 |
Audience persona
The typical Anti-racism fan in United States is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 16.34× | Home & Garden |
| Urban Outfitters | 2.61× | Shopping |
| Elsword | 22.62× | Games |
| Voter registration | 5.36× | Politics & Society |
| Natural rubber | 2.31× | Cars & Mobility |
| Whataburger | 1.94× | Food & Beverages |
| Electrolyte | 5.19× | Health |
| 3D printing | 2.5× | Technology & Electronics |
| Collectable | 1.51× | Kids & Family |
| Buying and Selling Real Estate | 7.4× | Home & Garden |
| Halsey, Oregon | 6.26× | Travel & Leisure |
| Israel | 1.59× | Travel & Leisure |
| Enfamil | 4.93× | Kids & Family |
| Staycation | 2.16× | Home & Garden |
| Necktie | 3.3× | Fashion & Accessoires |
| IS (Infinite Stratos) | 2.42× | Literature |
| Kendra Scott | 1.75× | Fashion & Accessoires |
| UK garage | 3.21× | Music & Radio |
| Home Bargains | 6.88× | Shopping |
| JDSU | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.42 |
| Individualism | JOY | 2.14 |
| Early Adopter Mentality | POWER | 1.82 |
| Patriotism | CONSERVATISM | 1.79 |
| Pet Ownership | JOY | 1.76 |
| Community Orientation | OPEN | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Germany | 7.6% |
| United Kingdom | 6.9% |
See Anti-racism audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anti-racism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.