Rascasse Audience Intelligence

Argentine tango Audience in United States

A data profile of the people who buy, follow and care about Argentine tango in United States — modelled from more than twelve digital signal sources. Argentine tango has an estimated audience of 416,176 people in United States.

#418among Musical genre in United States#12140among Topic in United States#5767in Music & Radio

The average Argentine tango fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Michelle Pfeiffer, UEFA European Championship, Part Time Jobs, with strongest over-indexing on Michelle Pfeiffer (20.18× the country average).

Demographically, the Argentine tango audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Argentine tango fan in United States is balanced, around 33.8 years old, with strong Quality Awareness tendencies and a notable affinity for Michelle Pfeiffer.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Argentine tango profile in United States.

Audience size
416K
in United States
Gender
47.8%♀
52.2% male
Age
33.8
average years
Country rank
#40716
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Argentine tango fans

47.8% are female, 52.2% are male, average age 33.8.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Argentine tango audience in United States
MetricValue
Female47.8%
Male52.2%
Average age33.8
Estimated audience size416,176
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Argentine tango audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3916%
40-4914%
50+13%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Argentine tango audience comes from United States.

Worldwide audience distribution share by country for Argentine tango
CountryShare
United States14.3%
Italy12.9%
Spain8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Argentine tango audience in United States is strongest.

Fig. 05

Top regions by affinity

Argentine tango fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~20K3.28×
02New York~30K1.48×
03California~50K1.19×
04Oregon~5K1.15×
05Connecticut~5K1.12×
06Washington, District of Columbia~1K1.12×
07Florida~30K1.11×
08Massachusetts~9K1.11×
09New Jersey~10K1.10×
10Utah~4K1.09×
11Arizona~9K1.08×
12Washington~9K1.08×
13Hawaii~2K1.06×
14New Hampshire~2K1.06×
15Idaho~2K1.04×
16Virginia~10K1.03×
17Alaska<1K1.02×
18Vermont<1K1.02×
19Illinois~10K1.01×
20Rhode Island~1K1.01×
21Montana~1K1.00×
22New Mexico~2K0.99×
23North Dakota<1K0.99×
24South Dakota<1K0.98×
25Pennsylvania~10K0.97×
26Iowa~3K0.96×
27Delaware~1K0.96×
28Maine~1K0.94×
29Texas~30K0.93×
30North Carolina~10K0.93×
31Maryland~7K0.93×
32Wisconsin~6K0.93×
33Colorado~6K0.92×
34South Carolina~6K0.92×
35Nebraska~2K0.92×
36West Virginia~2K0.92×
37Minnesota~5K0.90×
38Nevada~4K0.89×
39Arkansas~3K0.89×
40Kansas~3K0.89×
41Tennessee~7K0.88×
42Kentucky~5K0.88×
43Oklahoma~4K0.88×
44Georgia~10K0.87×
45Michigan~9K0.87×
46Indiana~7K0.87×
47Mississippi~3K0.87×
48Louisiana~4K0.83×
49Ohio~10K0.82×
50Alabama~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Argentine tango, United States
0.82×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Argentine tango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Argentine tango audience
#·InterestCategoryAffinity×
01Part Time JobsBusiness & Career61.20×
02UEFA European ChampionshipSports50.67×
03Michelle PfeifferMovies & TV20.18×
04BodrumTravel & Leisure17.42×
05Milo VentimigliaMovies & TV14.86×
06Christopher WalkenMovies & TV14.41×
07Charlie's AngelsMovies & TV14.29×
08Ballroom danceMusic & Radio9.61×
09AcrobaticsSports8.66×
10Brittany SnowMovies & TV6.65×
11DuolingoBusiness & Career6.63×
12Sustainable energyHome & Garden6.02×
13Robert RedfordMovies & TV5.63×
14Giannis AntetokounmpoSports5.58×
15First class travelTravel & Leisure5.30×
16Renewable energyBusiness & Career5.06×
17Stranger ThingsMovies & TV4.31×
18Mortgage loansBusiness & Career3.24×
19AirbnbTravel & Leisure2.62×
20PinterestInternet & Social Media2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Argentine tango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Argentine tango audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.33×
SustainabilityBALANCE2.20×
Family OrientationCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Argentine tango audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
DIY MentalityTHRILL0.75×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Argentine tango have in United States?

Argentine tango has an estimated audience of 416,176 people in United States, concentrated in California and New York.

02

What is the gender split and age of Argentine tango fans?

47.8% of Argentine tango fans are female, 52.2% are male, with an average age of 33.8 years.

03

Which brands do Argentine tango fans like most?

Argentine tango fans show strongest brand affinity for Michelle Pfeiffer (20.18×), UEFA European Championship (50.67×), and Part Time Jobs (61.2×) over the country average.

04

Where do Argentine tango fans live in United States?

Argentine tango fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Argentine tango fans also like?

Beyond Argentine tango itself, the audience over-indexes on UEFA European Championship (50.67×), Part Time Jobs (61.2×), Milo Ventimiglia (14.86×), and Christopher Walken (14.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Argentine tango audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Argentine tango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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