Argentine tango Audience in United States

Argentine tango logo

Argentine tango has an estimated audience of 416,176 people in United States. 47.8% are female, 52.2% are male, average age 33.8. Top regions: California, New York, Florida. Top brand affinities: Voter registration, Electrolyte, Nationality, Superior Hiking Trail, Dental hygienist.

The average Argentine tango fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Voter registration, Electrolyte, Nationality, with strongest over-indexing on Voter registration (20× the country average). Demographically, the Argentine tango audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Argentine tango fans

Demographic split for Argentine tango audience in United States
MetricValue
Female47.8%
Male52.2%
Average age33.8
Estimated audience size416,176

Audience persona

The typical Argentine tango fan in United States is balanced, around 33.8 years old, with strong Travelling tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Argentine tango in United States
RegionReachAffinity
California59,7721.31×
New York38,8241.67×
Florida34,1451.21×
Texas30,4960.85×
Missouri29,2584.36×
Illinois13,8911×
Pennsylvania13,0710.93×
New Jersey11,8291.12×
Virginia11,0541.09×
North Carolina10,6530.85×
Georgia9,8750.77×
Ohio9,8520.77×
Washington9,7711.17×
Massachusetts9,1241.11×
Arizona9,0941.07×
Michigan8,8650.81×
Tennessee6,6970.8×
Colorado6,1900.94×
Maryland6,1870.86×
Oregon6,1801.3×
Indiana6,0690.8×
Wisconsin5,3150.85×
Minnesota5,0840.85×
Connecticut4,7571.14×
South Carolina4,4100.7×
Utah3,9411.06×
Alabama3,6260.62×
Kentucky3,5170.67×
Nevada3,3070.82×
Oklahoma3,0290.66×
Louisiana2,9410.55×
Iowa2,3300.68×
Arkansas2,3030.67×
Hawaii2,2791.27×
Mississippi2,2350.65×
Idaho2,1131.01×
New Mexico2,0740.99×
New Hampshire2,0681.26×
Kansas2,0450.62×
Washington, District of Columbia1,6711.34×
Nebraska1,3700.66×
West Virginia1,1810.61×
Rhode Island1,1750.89×
Montana1,1561×
Maine1,1150.75×
Alaska9581.08×
North Dakota8641.01×
Delaware8410.73×
South Dakota8240.86×
Vermont7511.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Argentine tango audience
BrandAffinityCategory
Voter registration20×Politics & Society
Electrolyte16.27×Health
Nationality6.9×Politics & Society
Superior Hiking Trail26.18×Travel & Leisure
Dental hygienist10.32×Health
Mackenzie Foy11.53×Fashion & Accessoires
Elsword20×Games
Home construction1.61×Home & Garden
Yoga Journal20×Sports
Penn & Teller9.29×Movies & TV
Home equity2.17×Home & Garden
JDSU2.86×Business & Career
Stamp collecting3.77×Home & Garden
Nebraska Cornhuskers football2.85×Sports
Queens College, City University of New York5.46×Business & Career
Staycation2.39×Home & Garden
Panama2.53×Travel & Leisure
Khulna University18.23×Business & Career
Jesse Plemons2.22×Movies & TV
Home Delivery1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Argentine tango audience
TraitClusterScore
TravellingTHRILL1.92
LGBTQ+ IdentityOPEN1.87
MindfulnessBALANCE1.73
Quality AwarenessPREMIUM1.53
TraditionCONSERVATISM1.44
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Argentine tango
CountryShare
United States14.3%
Italy12.9%
Spain8.5%

See Argentine tango audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Argentine tango have in United States?

Argentine tango has an estimated audience of 416,176 people in United States, concentrated in California and New York.

What is the gender split and age of Argentine tango fans?

47.8% of Argentine tango fans are female, 52.2% are male, with an average age of 33.8 years.

Which brands do Argentine tango fans like most?

Argentine tango fans show strongest brand affinity for Voter registration (20×), Electrolyte (16.27×), and Nationality (6.9×) over the country average.

Where do Argentine tango fans live in United States?

Argentine tango fans in United States are most concentrated in California (reach 59,772), New York (reach 38,824), and Florida (reach 34,145). These three regions account for the largest share of the active audience.

What other brands do Argentine tango fans also like?

Beyond Argentine tango itself, the audience over-indexes on Electrolyte (16.27×), Nationality (6.9×), Superior Hiking Trail (26.18×), and Dental hygienist (10.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Argentine tango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.