Arrowhead Audience in United States

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Arrowhead has an estimated audience of 783,937 people in United States. 48.2% are female, 51.8% are male, average age 39.8. Top regions: California, Arizona, Texas. Top brand affinities: Urban Outfitters, Unique Gifts, Birthday Gifts, edureka, Tech News.

The average Arrowhead fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Urban Outfitters, Unique Gifts, Birthday Gifts, with strongest over-indexing on Urban Outfitters (2.43× the country average). Demographically, the Arrowhead audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Arrowhead fans

Demographic split for Arrowhead audience in United States
MetricValue
Female48.2%
Male51.8%
Average age39.8
Estimated audience size783,937

Audience persona

The typical Arrowhead fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Arrowhead in United States
RegionReachAffinity
California143,9771.67×
Arizona55,3213.46×
Texas53,1670.79×
Florida35,5590.67×
Illinois30,4341.17×
New York28,5530.65×
Missouri28,2272.23×
Ohio23,3980.97×
Georgia22,9540.95×
Colorado18,6001.51×
Pennsylvania18,1380.69×
Wisconsin17,1811.46×
North Carolina17,1580.73×
Michigan15,0750.74×
Kansas14,6452.37×
Indiana13,6840.96×
Tennessee13,5000.86×
Virginia13,4220.7×
Oklahoma12,7411.46×
Washington11,6850.74×
Alabama9,9810.91×
Kentucky9,8971.01×
South Carolina9,1590.78×
Massachusetts8,8400.57×
New Jersey8,7550.44×
Minnesota8,7450.78×
Arkansas8,5971.33×
Maryland8,4260.63×
Oregon8,3160.93×
Utah6,9961×
Nevada6,8910.91×
Iowa6,5471.01×
Louisiana6,0780.6×
New Mexico5,3681.37×
Mississippi5,2230.81×
Connecticut4,0270.51×
West Virginia3,5440.97×
Nebraska3,4130.87×
Idaho3,1870.81×
South Dakota3,0781.7×
Montana2,0580.95×
New Hampshire1,8400.6×
Maine1,6700.59×
Hawaii1,6530.49×
Alaska1,6460.98×
Rhode Island1,6220.65×
Wyoming1,5741.35×
North Dakota1,5240.95×
Washington, District of Columbia1,3230.56×
Vermont1,0980.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arrowhead audience
BrandAffinityCategory
Urban Outfitters2.43×Shopping
Unique Gifts1.67×Shopping
Birthday Gifts1.7×Kids & Family
edureka18.76×Business & Career
Tech News3.92×Technology & Electronics
ABC 7 Chicago1.66×Movies & TV
WESH1.79×Movies & TV
Voter registration1.7×Politics & Society
Certified diabetes educator4.07×Business & Career
WFTV1.6×Movies & TV
Kerala1.53×Travel & Leisure
Jumia3.38×Fashion & Accessoires
Hattiesburg, Mississippi1.88×Travel & Leisure
Medieval fantasy2.24×Literature
Voltron: Legendary Defender2.53×Movies & TV
Geothermal heating1.53×Home & Garden
Software widget2.17×Technology & Electronics
Shelby Foote1.89×Literature
John Stuart Mill2.31×Politics & Society
Creative Machine Embroidery2.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arrowhead audience
TraitClusterScore
PatriotismCONSERVATISM2.21
DIY MentalityTHRILL1.35
Career OrientationPOWER1.15
Need for SecurityCONSERVATISM1.13
Community OrientationOPEN1.12
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Arrowhead
CountryShare
United States76.3%
Japan4.0%
Canada3.2%

See Arrowhead audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Arrowhead have in United States?

Arrowhead has an estimated audience of 783,937 people in United States, concentrated in California and Arizona.

What is the gender split and age of Arrowhead fans?

48.2% of Arrowhead fans are female, 51.8% are male, with an average age of 39.8 years.

Which brands do Arrowhead fans like most?

Arrowhead fans show strongest brand affinity for Urban Outfitters (2.43×), Unique Gifts (1.67×), and Birthday Gifts (1.7×) over the country average.

Where do Arrowhead fans live in United States?

Arrowhead fans in United States are most concentrated in California (reach 143,977), Arizona (reach 55,321), and Texas (reach 53,167). These three regions account for the largest share of the active audience.

What other brands do Arrowhead fans also like?

Beyond Arrowhead itself, the audience over-indexes on Unique Gifts (1.67×), Birthday Gifts (1.7×), edureka (18.76×), and Tech News (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arrowhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.