Arts festival Audience in United States

Arts festival logo

Arts festival has an estimated audience of 1,344,992 people in United States. 61.0% are female, 39.0% are male, average age 42.2. Top regions: Pennsylvania, Florida, Ohio. Top brand affinities: UK garage, Product design, Israel, Home construction, 3D printing.

The average Arts festival fan in United States is 42.2 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, Ohio. Top brand affinities include UK garage, Product design, Israel, with strongest over-indexing on UK garage (12.78× the country average). Demographically, the Arts festival audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Arts festival fans

Demographic split for Arts festival audience in United States
MetricValue
Female61.0%
Male39.0%
Average age42.2
Estimated audience size1,344,992

Audience persona

The typical Arts festival fan in United States is more female, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Arts festival in United States
RegionReachAffinity
Pennsylvania252,4655.57×
Florida167,9051.84×
Ohio90,8152.19×
Texas87,2400.75×
California80,9180.55×
Oklahoma72,5424.86×
Georgia46,0031.11×
New York39,6490.53×
Utah36,7573.05×
Illinois35,2060.79×
Iowa33,9663.07×
Michigan26,2380.75×
Arizona24,0140.87×
Missouri23,7431.1×
North Carolina22,2720.55×
Virginia21,8880.67×
Maryland21,6590.94×
Colorado18,3510.87×
Minnesota15,2380.79×
Massachusetts15,1960.57×
New Jersey15,1130.44×
Wisconsin14,7290.73×
Washington14,6100.54×
Connecticut14,0061.04×
Arkansas13,2931.2×
South Carolina12,0030.59×
Alabama11,9250.63×
Tennessee11,5070.43×
Indiana9,5810.39×
Louisiana9,0340.52×
Kentucky8,6870.52×
Oregon7,2270.47×
Rhode Island6,1881.45×
Nebraska5,4140.8×
Nevada5,2460.4×
Mississippi4,4330.4×
Kansas4,0850.39×
South Dakota3,4051.1×
Idaho3,2390.48×
Hawaii2,9600.51×
North Dakota2,8051.02×
West Virginia2,7450.44×
Delaware2,6080.7×
Washington, District of Columbia2,5110.62×
New Hampshire2,3870.45×
New Mexico2,3260.34×
Maine2,0610.43×
Montana1,9900.53×
Alaska1,8260.63×
Vermont1,5510.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arts festival audience
BrandAffinityCategory
UK garage12.78×Music & Radio
Product design4.45×Business & Career
Israel4.2×Travel & Leisure
Home construction2.65×Home & Garden
3D printing3.92×Technology & Electronics
Dog breed1.75×Pets & Animals
Tezz8.89×Movies & TV
Pro-Ject4.94×Music & Radio
Minnesota1.73×Travel & Leisure
Google Photos2.26×Technology & Electronics
Elsword14.46×Games
Whataburger1.54×Food & Beverages
Alaska1.5×Travel & Leisure
Natural rubber1.8×Cars & Mobility
Building envelope7.92×Home & Garden
Jeep Grand Cherokee (WJ)4.68×Cars & Mobility
Stamp collecting3.3×Home & Garden
Iwi14.46×
Home staging3.25×Home & Garden
The Streets14.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arts festival audience
TraitClusterScore
Urban LifestyleOPEN2.48
ExtroversionTHRILL2.28
Community OrientationOPEN1.97
TraditionCONSERVATISM1.92
Design AffinityPREMIUM1.7
Risk AppetiteTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Arts festival
CountryShare
United States38.2%
United Kingdom13.7%
Australia7.8%

See Arts festival audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Arts festival have in United States?

Arts festival has an estimated audience of 1,344,992 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of Arts festival fans?

61.0% of Arts festival fans are female, 39.0% are male, with an average age of 42.2 years.

Which brands do Arts festival fans like most?

Arts festival fans show strongest brand affinity for UK garage (12.78×), Product design (4.45×), and Israel (4.2×) over the country average.

Where do Arts festival fans live in United States?

Arts festival fans in United States are most concentrated in Pennsylvania (reach 252,465), Florida (reach 167,905), and Ohio (reach 90,815). These three regions account for the largest share of the active audience.

What other brands do Arts festival fans also like?

Beyond Arts festival itself, the audience over-indexes on Product design (4.45×), Israel (4.2×), Home construction (2.65×), and 3D printing (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arts festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.