Rascasse Audience Intelligence

Asian art Audience in United States

A data profile of the people who buy, follow and care about Asian art in United States — modelled from more than twelve digital signal sources. Asian art has an estimated audience of 317,580 people in United States.

#56among Art movement in United States#13230among Topic in United States#458in Arts & Culture

The average Asian art fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Debbie Harry, Georgia O'Keeffe, Diego Rivera, with strongest over-indexing on Debbie Harry (39.57× the country average).

Demographically, the Asian art audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asian art fan in United States is balanced, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Debbie Harry.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asian art profile in United States.

Audience size
318K
in United States
Gender
51.2%♀
48.8% male
Age
43.7
average years
Country rank
#46949
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asian art fans

51.2% are female, 48.8% are male, average age 43.7.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Asian art audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.7
Estimated audience size317,580
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Asian art audience in United States
Age bracketShare%
16-197%
20-2920%
30-3922%
40-4919%
50+31%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Asian art audience comes from United States.

Worldwide audience distribution share by country for Asian art
CountryShare
United States35.4%
Japan18.5%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asian art audience in United States is strongest.

Fig. 05

Top regions by affinity

Asian art fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K8.37×
02California~50K1.33×
03Texas~30K1.15×
04Virginia~9K1.15×
05Hawaii~2K1.15×
06Maryland~6K1.11×
07New Mexico~2K1.08×
08Alaska<1K1.05×
09Vermont<1K1.03×
10North Dakota<1K1.02×
11South Dakota<1K1.01×
12Utah~3K0.98×
13New York~20K0.97×
14Washington~6K0.97×
15Montana<1K0.97×
16Delaware<1K0.97×
17Rhode Island<1K0.95×
18Pennsylvania~10K0.94×
19Missouri~5K0.93×
20Oregon~3K0.93×
21Oklahoma~3K0.93×
22West Virginia~1K0.93×
23New Hampshire~1K0.93×
24Maine~1K0.93×
25Arkansas~2K0.92×
26Idaho~1K0.92×
27Kansas~2K0.91×
28Nevada~3K0.90×
29Mississippi~2K0.90×
30Nebraska~1K0.90×
31Kentucky~4K0.88×
32Connecticut~3K0.88×
33Louisiana~4K0.87×
34Arizona~6K0.86×
35South Carolina~4K0.86×
36North Carolina~8K0.85×
37Massachusetts~5K0.85×
38Minnesota~4K0.85×
39Iowa~2K0.85×
40Colorado~4K0.84×
41Tennessee~5K0.83×
42Alabama~4K0.83×
43Georgia~8K0.81×
44Indiana~5K0.79×
45Wisconsin~4K0.78×
46Michigan~6K0.77×
47New Jersey~6K0.76×
48Florida~20K0.75×
49Ohio~7K0.75×
50Illinois~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Asian art, United States
0.71×1.00×8.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asian art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asian art audience
#·InterestCategoryAffinity×
01Debbie HarryMusic & Radio39.57×
02Diego RiveraArts & Culture39.27×
03Roy LichtensteinArts & Culture37.14×
04Georgia O'KeeffeArts & Culture35.97×
05Jean-Michel BasquiatArts & Culture32.35×
06RembrandtArts & Culture29.11×
07Art NouveauArts & Culture29.03×
08BaroquePolitics & Society24.28×
09CubismArts & Culture24.27×
10Jackson PollockArts & Culture24.12×
11Hydro FlaskHome & Garden23.87×
12David HockneyArts & Culture23.10×
13Frank Lloyd WrightHome & Garden15.14×
14Art dealerArts & Culture12.90×
15Art DecoArts & Culture11.46×
16PostmodernismArts & Culture9.77×
17Elizabeth TaylorMovies & TV9.31×
18Michael J. FoxMovies & TV7.71×
19Goth subcultureFashion & Accessoires7.39×
20Digital artArts & Culture4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asian art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asian art audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.15×
PatriotismCONSERVATISM2.73×
IndulgenceJOY2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asian art audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Family OrientationCONSERVATISM0.82×
Convenience OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asian art have in United States?

Asian art has an estimated audience of 317,580 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Asian art fans?

51.2% of Asian art fans are female, 48.8% are male, with an average age of 43.7 years.

03

Which brands do Asian art fans like most?

Asian art fans show strongest brand affinity for Debbie Harry (39.57×), Georgia O'Keeffe (35.97×), and Diego Rivera (39.27×) over the country average.

04

Where do Asian art fans live in United States?

Asian art fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Asian art fans also like?

Beyond Asian art itself, the audience over-indexes on Georgia O'Keeffe (35.97×), Diego Rivera (39.27×), Jean-Michel Basquiat (32.35×), and Jackson Pollock (24.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Asian art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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