Asian art Audience in United States

Asian art logo

Asian art has an estimated audience of 317,580 people in United States. 51.2% are female, 48.8% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Steampunk, Howard County, Maryland, Nipsey Hussle, CoreLogic, Nationality.

The average Asian art fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Steampunk, Howard County, Maryland, Nipsey Hussle, with strongest over-indexing on Steampunk (32.06× the country average). Demographically, the Asian art audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Asian art fans

Demographic split for Asian art audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.7
Estimated audience size317,580

Audience persona

The typical Asian art fan in United States is balanced, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Asian art in United States
RegionReachAffinity
California54,3051.55×
Texas22,3580.82×
New York17,4750.98×
Florida16,1760.75×
Virginia10,9271.41×
Washington, District of Columbia10,68611.19×
Pennsylvania8,2400.77×
Georgia7,5860.78×
Maryland7,2301.32×
North Carolina6,6990.7×
Illinois6,6770.63×
Washington6,1070.96×
Ohio5,4320.56×
Arizona5,4050.83×
Massachusetts5,1180.82×
Michigan5,1140.62×
New Jersey4,9150.61×
Tennessee4,5480.71×
Missouri3,6430.71×
Colorado3,6240.72×
Minnesota3,5000.77×
Indiana3,3790.58×
Oregon3,2160.88×
South Carolina2,8140.59×
Louisiana2,6760.65×
Alabama2,6290.59×
Nevada2,5400.83×
Wisconsin2,3390.49×
Connecticut2,3350.73×
Oklahoma2,2510.64×
Kentucky2,1440.54×
Utah2,1130.74×
Kansas1,9760.79×
Mississippi1,6720.64×
Hawaii1,6441.2×
Arkansas1,4110.54×
Iowa1,3920.53×
Idaho1,0200.64×
New Mexico9420.59×
West Virginia8280.56×
Alaska8261.22×
New Hampshire7960.64×
Delaware7870.9×
Nebraska7800.49×
Montana7200.82×
Rhode Island7140.71×
Maine7130.63×
South Dakota7110.97×
North Dakota6921.06×
Wyoming6701.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asian art audience
BrandAffinityCategory
Steampunk32.06×Fashion & Accessoires
Howard County, Maryland29.1×Travel & Leisure
Nipsey Hussle14.21×Music & Radio
CoreLogic41.99×Business & Career
Nationality3.68×Politics & Society
Dog breed1.54×Pets & Animals
Pantsuit13.1×Fashion & Accessoires
Israel2.61×Travel & Leisure
Hibachi9.2×Food & Beverages
Historic site4.33×Arts & Culture
Cam Ward3.81×Sports
Elif35.05×Music & Radio
Nebraska Cornhuskers football3.34×Sports
Goop4.88×Internet & Social Media
Natural rubber1.89×Cars & Mobility
Fairy godmother6.47×Literature
Vocal harmony3.92×Music & Radio
Wok5.35×Food & Beverages
Earthling17.24×Movies & TV
Kendra Scott2.31×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asian art audience
TraitClusterScore
TravellingTHRILL3.31
Design AffinityPREMIUM2.98
Risk AppetiteTHRILL2.87
Luxury OrientationPREMIUM2.68
PatriotismCONSERVATISM2.25
LGBTQ+ IdentityOPEN2.05

Worldwide distribution

Worldwide audience distribution share by country for Asian art
CountryShare
United States35.5%
Japan18.5%
United Kingdom7.0%

See Asian art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Asian art have in United States?

Asian art has an estimated audience of 317,580 people in United States, concentrated in California and Texas.

What is the gender split and age of Asian art fans?

51.2% of Asian art fans are female, 48.8% are male, with an average age of 43.7 years.

Which brands do Asian art fans like most?

Asian art fans show strongest brand affinity for Steampunk (32.06×), Howard County, Maryland (29.1×), and Nipsey Hussle (14.21×) over the country average.

Where do Asian art fans live in United States?

Asian art fans in United States are most concentrated in California (reach 54,305), Texas (reach 22,358), and New York (reach 17,475). These three regions account for the largest share of the active audience.

What other brands do Asian art fans also like?

Beyond Asian art itself, the audience over-indexes on Howard County, Maryland (29.1×), Nipsey Hussle (14.21×), CoreLogic (41.99×), and Nationality (3.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.