Ateneo de Manila University Audience in United States

Ateneo de Manila University has an estimated audience of 273,122 people in United States. 46.7% are female, 53.3% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Philippine Stock Exchange, Colgate University, Micro Center, Autism Awareness, Smart Communications.

The average Ateneo de Manila University fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Philippine Stock Exchange, Colgate University, Micro Center, with strongest over-indexing on Philippine Stock Exchange (102.98× the country average). Demographically, the Ateneo de Manila University audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Ateneo de Manila University fans

Demographic split for Ateneo de Manila University audience in United States
MetricValue
Female46.7%
Male53.3%
Average age40.2
Estimated audience size273,122

Audience persona

The typical Ateneo de Manila University fan in United States is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Philippine Stock Exchange.

Top regions in United States

Top regions ranked by reach for Ateneo de Manila University in United States
RegionReachAffinity
California76,5882.55×
New York18,1091.19×
Texas14,7970.63×
Illinois9,2941.02×
Florida9,1580.5×
New Jersey8,8301.27×
Virginia8,0461.21×
Washington7,5431.38×
Nevada5,7922.19×
Hawaii5,6874.84×
Georgia5,5780.66×
Massachusetts4,7550.88×
Pennsylvania4,5920.5×
Maryland4,1560.89×
Arizona4,1270.74×
North Carolina3,4080.41×
Ohio2,8000.33×
Michigan2,7880.39×
Connecticut2,0770.76×
Oregon2,0370.65×
Indiana2,0160.4×
Tennessee1,8940.35×
Colorado1,8810.44×
Missouri1,6860.38×
Washington, District of Columbia1,6842.05×
Louisiana1,4950.42×
Mississippi1,4420.64×
Wisconsin1,4280.35×
South Carolina1,3170.32×
Alaska1,2872.2×
Arkansas1,2810.57×
Minnesota1,2760.33×
Oklahoma1,2520.41×
Kentucky1,2330.36×
New Hampshire1,2261.14×
Delaware1,2011.59×
Alabama1,1930.31×
Kansas1,1910.55×
West Virginia1,1900.94×
Idaho1,0990.8×
Utah1,0900.45×
Iowa1,0440.46×
Montana1,0351.37×
South Dakota1,0221.62×
North Dakota9951.77×
Wyoming9632.38×
Nebraska9600.7×
New Mexico9550.7×
Rhode Island9471.09×
Maine9460.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ateneo de Manila University audience
BrandAffinityCategory
Philippine Stock Exchange102.98×Business & Career
Colgate University62.94×Business & Career
Micro Center22.78×Shopping
Autism Awareness19.03×Health
Smart Communications46.56×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Peter Thiel20×Business & Career
Lea Salonga64.78×Movies & TV
Google Flights8.49×Travel & Leisure
EastWest Bank60.14×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Anne Curtis79.55×Movies & TV
Jollibee13.26×Food & Beverages
MSN4.73×News
Eraserhead35.59×Movies & TV
Income tax13.19×Business & Career
Star Cinema47.39×Movies & TV
Gluta76.69×Health
Kia Sportage18.9×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ateneo de Manila University audience
TraitClusterScore
TravellingTHRILL3.05
Luxury OrientationPREMIUM2.22
Quality AwarenessPREMIUM2.16
Design AffinityPREMIUM1.55
Sports ActivityPOWER1.54
Early Adopter MentalityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Ateneo de Manila University
CountryShare
Philippines54.4%
United States9.2%
Japan4.7%

See Ateneo de Manila University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Ateneo de Manila University have in United States?

Ateneo de Manila University has an estimated audience of 273,122 people in United States, concentrated in California and New York.

What is the gender split and age of Ateneo de Manila University fans?

46.7% of Ateneo de Manila University fans are female, 53.3% are male, with an average age of 40.2 years.

Which brands do Ateneo de Manila University fans like most?

Ateneo de Manila University fans show strongest brand affinity for Philippine Stock Exchange (102.98×), Colgate University (62.94×), and Micro Center (22.78×) over the country average.

Where do Ateneo de Manila University fans live in United States?

Ateneo de Manila University fans in United States are most concentrated in California (reach 76,588), New York (reach 18,109), and Texas (reach 14,797). These three regions account for the largest share of the active audience.

What other brands do Ateneo de Manila University fans also like?

Beyond Ateneo de Manila University itself, the audience over-indexes on Colgate University (62.94×), Micro Center (22.78×), Autism Awareness (19.03×), and Smart Communications (46.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ateneo de Manila University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.