Aviary Audience in United States

Aviary logo

Aviary has an estimated audience of 340,111 people in United States. 62.1% are female, 37.9% are male, average age 40.8. Top regions: Pennsylvania, California, Texas. Top brand affinities: Keene, New Hampshire, Hibachi, Google Home, Goop, Governor of Michigan.

The average Aviary fan in United States is 40.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Keene, New Hampshire, Hibachi, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Aviary audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Aviary fans

Demographic split for Aviary audience in United States
MetricValue
Female62.1%
Male37.9%
Average age40.8
Estimated audience size340,111

Audience persona

The typical Aviary fan in United States is more female, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Aviary in United States
RegionReachAffinity
Pennsylvania42,2603.69×
California35,5410.95×
Texas25,9500.89×
Illinois22,9582.03×
Florida21,8410.95×
New York16,6350.88×
Missouri12,8982.35×
Georgia10,3130.98×
Massachusetts10,1541.52×
Ohio8,9870.86×
North Carolina8,1040.79×
Virginia7,9720.96×
Michigan7,2490.82×
New Jersey6,8180.79×
Utah6,2572.05×
Washington6,0710.89×
Tennessee5,1920.76×
Arizona5,1880.75×
Indiana4,9430.8×
Maryland4,8870.84×
Wisconsin4,7720.93×
Colorado4,4130.82×
Minnesota4,0500.83×
Oregon3,6330.93×
Kentucky3,5670.84×
South Carolina3,5570.7×
Rhode Island3,4933.23×
Alabama3,2430.68×
Louisiana3,1660.72×
Nevada3,0900.94×
Oklahoma2,9640.78×
Connecticut2,8730.84×
Iowa2,0810.74×
Arkansas2,0380.73×
Kansas2,0220.75×
West Virginia1,7461.1×
Mississippi1,7280.62×
Idaho1,3630.8×
Hawaii1,3560.93×
Nebraska1,2300.72×
New Hampshire1,0640.79×
New Mexico1,0460.61×
Maine9490.78×
Washington, District of Columbia9050.89×
Montana6850.73×
Delaware5350.57×
Vermont5200.87×
South Dakota5070.64×
Alaska4910.67×
North Dakota4220.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aviary audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hibachi49.97×Food & Beverages
Google Home15.25×Technology & Electronics
Goop9.62×Internet & Social Media
Governor of Michigan12.25×Politics & Society
Ira Glass25.46×Music & Radio
Grace Slick12.65×Music & Radio
Wok9.45×Food & Beverages
headspace12.84×Health
Stamp collecting5.92×Home & Garden
Cherish (group)12.96×Music & Radio
Fairy godmother7.94×Literature
Historic site3.6×Arts & Culture
El Paso County, Colorado10.4×Travel & Leisure
Nationality1.64×Politics & Society
Cryptic crossword11.52×Technology & Electronics
Parral, Chihuahua11.16×Travel & Leisure
TV Fanatic7.91×Movies & TV
Kikar HaShabbat11.92×News
Meals on Wheels4.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aviary audience
TraitClusterScore
Urban LifestyleOPEN1.63
Design AffinityPREMIUM1.29
PatriotismCONSERVATISM1.24
Community OrientationOPEN1.23
ExtroversionTHRILL1.23
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Aviary
CountryShare
United States32.3%
United Kingdom18.8%
Australia10.9%

See Aviary audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Aviary have in United States?

Aviary has an estimated audience of 340,111 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Aviary fans?

62.1% of Aviary fans are female, 37.9% are male, with an average age of 40.8 years.

Which brands do Aviary fans like most?

Aviary fans show strongest brand affinity for Keene, New Hampshire (675×), Hibachi (49.97×), and Google Home (15.25×) over the country average.

Where do Aviary fans live in United States?

Aviary fans in United States are most concentrated in Pennsylvania (reach 42,260), California (reach 35,541), and Texas (reach 25,950). These three regions account for the largest share of the active audience.

What other brands do Aviary fans also like?

Beyond Aviary itself, the audience over-indexes on Hibachi (49.97×), Google Home (15.25×), Goop (9.62×), and Governor of Michigan (12.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aviary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.