Ayn Rand Audience in United States

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Ayn Rand has an estimated audience of 943,375 people in United States. 46.6% are female, 53.4% are male, average age 44.9. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Fox News Channel, Singer-songwriter.

The average Ayn Rand fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Ayn Rand audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Journalist

Demographics of Ayn Rand fans

Demographic split for Ayn Rand audience in United States
MetricValue
Female46.6%
Male53.4%
Average age44.9
Estimated audience size943,375

Audience persona

The typical Ayn Rand fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ayn Rand in United States
RegionReachAffinity
California115,4701.11×
Texas70,6400.87×
New York65,4491.24×
Florida55,8890.88×
Illinois34,1551.09×
Pennsylvania33,0181.04×
Ohio27,6240.95×
North Carolina27,4370.97×
Washington26,3291.39×
Georgia25,7300.89×
Virginia24,7311.08×
Massachusetts24,7101.33×
Michigan23,4440.95×
New Jersey22,9280.96×
Colorado18,8871.27×
Arizona17,9080.93×
Tennessee17,3030.91×
Maryland16,224
Indiana15,7730.92×
Missouri15,275
Oregon14,5841.35×
Minnesota13,9771.03×
Wisconsin13,4600.95×
South Carolina11,1890.79×
Connecticut10,5911.12×
Utah10,4311.23×
Kentucky10,2960.87×
Oklahoma10,0220.96×
Alabama9,4540.72×
Louisiana9,2680.76×
Nevada7,9900.88×
Kansas7,7661.04×
Iowa7,0270.9×
Arkansas6,3240.81×
Idaho5,2231.1×
Washington, District of Columbia4,6781.65×
Mississippi4,6560.6×
New Hampshire4,4501.2×
New Mexico4,4180.93×
Nebraska4,3100.91×
Maine4,2571.26×
West Virginia3,5300.8×
Hawaii3,2370.8×
Rhode Island3,0861.03×
Montana2,9801.14×
Vermont2,1181.28×
Delaware1,8700.72×
Alaska1,8540.92×
South Dakota1,8050.83×
North Dakota1,4370.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ayn Rand audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Fox News Channel4.08×Movies & TV
Singer-songwriter5.51×Music & Radio
Day trading15.22×Business & Career
New York Post8.4×News
Horoscope10.33×Health
Income tax13.19×Business & Career
Neve Campbell20×Movies & TV
Susan Sarandon14.43×Movies & TV
Drudge Report7.45×Sports
Indianapolis Motor Speedway13.96×Sports
Blended whiskey11.15×Food & Beverages
Planet Fitness3.44×Sports
Patriotism7.2×Politics & Society
Glam rock16.31×Music & Radio
Public administration8.15×Business & Career
Term life insurance13.44×Business & Career
Roseanne19.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ayn Rand audience
TraitClusterScore
PatriotismCONSERVATISM4.16
Risk AppetiteTHRILL2.89
IndividualismJOY2.81
SustainabilityBALANCE1.98
SpiritualityBALANCE1.76
TraditionCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Ayn Rand
CountryShare
United States41.8%
Brazil9.3%
Germany8.7%

See Ayn Rand audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Ayn Rand have in United States?

Ayn Rand has an estimated audience of 943,375 people in United States, concentrated in California and Texas.

What is the gender split and age of Ayn Rand fans?

46.6% of Ayn Rand fans are female, 53.4% are male, with an average age of 44.9 years.

Which brands do Ayn Rand fans like most?

Ayn Rand fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Ayn Rand fans live in United States?

Ayn Rand fans in United States are most concentrated in California (reach 115,470), Texas (reach 70,640), and New York (reach 65,449). These three regions account for the largest share of the active audience.

What other brands do Ayn Rand fans also like?

Beyond Ayn Rand itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Fox News Channel (4.08×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ayn Rand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.