Balderdash Audience in United States
Balderdash has an estimated audience of 289,683 people in United States. Top regions: California, Texas, New York. Top brand affinities: Canadian Tire, Reggaeton, National Rugby League, WWE Hall of Fame, Apartments.com.
Balderdash fans in United States are concentrated in California, with strong brand affinity for Canadian Tire. The audience is concentrated in California, Texas, New York. Top brand affinities include Canadian Tire, Reggaeton, National Rugby League, with strongest over-indexing on Canadian Tire (16.91× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Board game
Demographics of Balderdash fans
| Metric | Value |
|---|---|
| Estimated audience size | 289,683 |
Audience persona
The typical Balderdash fan in United States shows strong Healthy Lifestyle tendencies and a notable affinity for Canadian Tire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,009 | 0.97× |
| Texas | 19,942 | 0.8× |
| New York | 17,735 | 1.1× |
| Florida | 15,254 | 0.78× |
| Massachusetts | 10,518 | 1.84× |
| Illinois | 10,041 | 1.04× |
| Pennsylvania | 9,800 | 1× |
| Ohio | 8,702 | 0.98× |
| North Carolina | 8,389 | 0.96× |
| Georgia | 7,872 | 0.88× |
| Washington | 7,371 | 1.27× |
| Michigan | 7,265 | 0.96× |
| Virginia | 7,143 | 1.01× |
| New Jersey | 6,690 | 0.91× |
| Tennessee | 5,698 | 0.98× |
| Colorado | 5,371 | 1.18× |
| Minnesota | 4,938 | 1.19× |
| Missouri | 4,903 | 1.05× |
| Indiana | 4,867 | 0.92× |
| Arizona | 4,818 | 0.81× |
| Maryland | 4,638 | 0.93× |
| Wisconsin | 4,634 | 1.06× |
| Oregon | 4,240 | 1.28× |
| South Carolina | 3,669 | 0.84× |
| Connecticut | 3,525 | 1.21× |
| Kentucky | 3,263 | 0.9× |
| Alabama | 3,118 | 0.77× |
| Louisiana | 3,098 | 0.83× |
| Oklahoma | 2,932 | 0.91× |
| Utah | 2,903 | 1.12× |
| Kansas | 2,292 | 1× |
| Iowa | 2,274 | 0.95× |
| Arkansas | 1,962 | 0.82× |
| Nevada | 1,961 | 0.7× |
| New Hampshire | 1,678 | 1.47× |
| Mississippi | 1,522 | 0.64× |
| Idaho | 1,441 | 0.99× |
| Nebraska | 1,389 | 0.96× |
| Maine | 1,385 | 1.34× |
| Rhode Island | 1,370 | 1.49× |
| Washington, District of Columbia | 1,199 | 1.38× |
| Hawaii | 1,090 | 0.88× |
| West Virginia | 1,043 | 0.77× |
| New Mexico | 919 | 0.63× |
| Montana | 864 | 1.07× |
| Delaware | 635 | 0.79× |
| Vermont | 626 | 1.23× |
| Alaska | 586 | 0.95× |
| South Dakota | 574 | 0.86× |
| North Dakota | 483 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canadian Tire | 16.91× | Cars & Mobility |
| Reggaeton | 1.54× | Music & Radio |
| National Rugby League | 3.57× | Sports |
| WWE Hall of Fame | 1.61× | Sports |
| Apartments.com | 1.79× | Home & Garden |
| Swing trading | 2.61× | Business & Career |
| Altar'd State | 2.15× | Shopping |
| Emily Osment | 2.25× | Movies & TV |
| byu basketball | 2.53× | Sports |
| Which Wich? | 4.65× | Food & Beverages |
| Yu-Gi-Oh! | 1.99× | Literature |
| BNSF Railway | 4.65× | Cars & Mobility |
| Thrive Market | 1.87× | Food & Beverages |
| Australian Open | 1.5× | Sports |
| Tackle Warehouse | 2.32× | Shopping |
| Monoprix | 2.93× | Shopping |
| Verizon FiOS | 2.33× | Technology & Electronics |
| John Goodman | 1.61× | Movies & TV |
| SalonCentric | 2.24× | Shopping |
| Shipley Do-Nuts | 2.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.5% |
| United Kingdom | 14.4% |
| Germany | 1.9% |
See Balderdash audiences in other countries
More Board game audiences in United States
- Monopoly (game) (4,033,756)
- Beer pong (1,046,735)
- Cards Against Humanity (641,859)
- Yahtzee (625,097)
- Ludo (board game) (604,735)
How to read this data
Audience size is the estimated number of people in United States who actively search for Balderdash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.