Balderdash Audience in United States

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Balderdash has an estimated audience of 289,683 people in United States. Top regions: California, Texas, New York. Top brand affinities: JDSU, Durban University of Technology, Algebra, Canis, Makro.

Balderdash fans in United States are concentrated in California, with strong brand affinity for JDSU. The audience is concentrated in California, Texas, New York. Top brand affinities include JDSU, Durban University of Technology, Algebra, with strongest over-indexing on JDSU (3.57× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of Balderdash fans

Demographic split for Balderdash audience in United States
MetricValue
Estimated audience size289,683

Audience persona

The typical Balderdash fan in United States shows strong Healthy Lifestyle tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Balderdash in United States
RegionReachAffinity
California31,0090.97×
Texas19,9420.8×
New York17,7351.1×
Florida15,2540.78×
Massachusetts10,5181.84×
Illinois10,0411.04×
Pennsylvania9,8001×
Ohio8,7020.98×
North Carolina8,3890.96×
Georgia7,8720.88×
Washington7,3711.27×
Michigan7,2650.96×
Virginia7,1431.01×
New Jersey6,6900.91×
Tennessee5,6980.98×
Colorado5,3711.18×
Minnesota4,9381.19×
Missouri4,9031.05×
Indiana4,8670.92×
Arizona4,8180.81×
Maryland4,6380.93×
Wisconsin4,6341.06×
Oregon4,2401.28×
South Carolina3,6690.84×
Connecticut3,5251.21×
Kentucky3,2630.9×
Alabama3,1180.77×
Louisiana3,0980.83×
Oklahoma2,9320.91×
Utah2,9031.12×
Kansas2,2921×
Iowa2,2740.95×
Arkansas1,9620.82×
Nevada1,9610.7×
New Hampshire1,6781.47×
Mississippi1,5220.64×
Idaho1,4410.99×
Nebraska1,3890.96×
Maine1,3851.34×
Rhode Island1,3701.49×
Washington, District of Columbia1,1991.38×
Hawaii1,0900.88×
West Virginia1,0430.77×
New Mexico9190.63×
Montana8641.07×
Delaware6350.79×
Vermont6261.23×
Alaska5860.95×
South Dakota5740.86×
North Dakota4830.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balderdash audience
BrandAffinityCategory
JDSU3.57×Business & Career
Durban University of Technology2.93×Business & Career
Algebra2.89×Business & Career
Canis1.62×Pets & Animals
Makro2.61×Food & Beverages
Khādī1.61×Home & Garden
Keiser University2.15×Business & Career
University of Colorado Denver2.11×Business & Career
Urban fiction2.6×Literature
Bray2.2×
The Kelly File4.65×Movies & TV
IRadio2.18×Music & Radio
Mount Tambora2.02×
Kwaito1.87×Music & Radio
Fast Food Nation1.87×Movies & TV
Kendal2.12×Travel & Leisure
Kiesza1.82×Music & Radio
Annals of Emergency Medicine2.29×Health
Maltose1.94×Health
Delicious Emily1.99×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balderdash audience
TraitClusterScore
Healthy LifestyleBALANCE0.77

Worldwide distribution

Worldwide audience distribution share by country for Balderdash
CountryShare
United States82.5%
United Kingdom14.4%
Germany1.9%

See Balderdash audiences in other countries

More Board game audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Balderdash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.