Rascasse Audience Intelligence

Balderdash Audience in United States

A data profile of the people who buy, follow and care about Balderdash in United States — modelled from more than twelve digital signal sources. Balderdash has an estimated audience of 363,814 people in United States.

#17among Board game in United States#656among Video / Board Game in United States#1002in Games

Balderdash fans in United States are concentrated in California, with strong brand affinity for Canadian Tire.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Canadian Tire, WWE Hall of Fame, BNSF Railway, with strongest over-indexing on Canadian Tire (20.41× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Balderdash fan in United States shows strong Healthy Lifestyle tendencies and a notable affinity for Canadian Tire.

Category: Games · Type: Video / Board Game · Subtype: Board game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balderdash profile in United States.

Audience size
364K
in United States
Country rank
#43715
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+126%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balderdash fans

Fig. 02

Gender split

Demographic split for Balderdash audience in United States
MetricValue
Estimated audience size363,814
Fig. 04

Worldwide distribution

84.4%

of the worldwide Balderdash audience comes from United States.

Worldwide audience distribution share by country for Balderdash
CountryShare
United States84.4%
United Kingdom13.0%
Germany1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balderdash audience in United States is strongest.

Fig. 05

Top regions by affinity

Balderdash fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.73×
02New Hampshire~2K1.35×
03Maine~1K1.27×
04Oregon~4K1.23×
05Rhode Island~1K1.23×
06Vermont<1K1.23×
07Washington, District of Columbia~1K1.21×
08Connecticut~3K1.18×
09Washington~7K1.16×
10Minnesota~5K1.13×
11Colorado~5K1.10×
12Montana<1K1.10×
13Utah~3K1.08×
14Wisconsin~5K1.05×
15Missouri~5K1.04×
16Iowa~2K1.03×
17Kansas~2K1.03×
18Alaska<1K1.03×
19Pennsylvania~10K1.02×
20Nebraska~1K1.02×
21Idaho~1K1.02×
22New York~20K1.00×
23North Dakota<1K1.00×
24Virginia~7K0.99×
25South Dakota<1K0.99×
26Ohio~9K0.98×
27Tennessee~6K0.98×
28Illinois~9K0.97×
29North Carolina~8K0.97×
30Michigan~7K0.97×
31Indiana~5K0.96×
32Maryland~5K0.93×
33Oklahoma~3K0.93×
34California~30K0.92×
35Hawaii~1K0.92×
36Kentucky~3K0.91×
37Delaware<1K0.91×
38New Jersey~7K0.89×
39Arkansas~2K0.88×
40West Virginia~1K0.88×
41South Carolina~4K0.87×
42Louisiana~3K0.85×
43Georgia~8K0.84×
44Arizona~5K0.84×
45Alabama~3K0.83×
46Texas~20K0.81×
47Mississippi~2K0.77×
48Florida~10K0.76×
49New Mexico~1K0.76×
50Nevada~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Balderdash, United States
0.72×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balderdash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balderdash audience
#·InterestCategoryAffinity×
01Canadian TireCars & Mobility20.41×
02Which Wich?Food & Beverages6.53×
03BNSF RailwayCars & Mobility6.46×
04JuJu Smith-SchusterSports5.08×
05Emily OsmentMovies & TV3.07×
06Blue ApronShopping3.02×
07SalonCentricShopping3.01×
08TuckernuckShopping2.75×
09National Rugby LeagueSports2.61×
10John GoodmanMovies & TV2.58×
11Swing tradingBusiness & Career2.57×
12Thrive MarketFood & Beverages2.41×
13Altar'd StateShopping2.36×
14WWE Hall of FameSports2.17×
15Miami Hurricanes footballSports2.12×
16Apartments.comHome & Garden2.10×
17Duluth Trading CompanyBusiness & Career2.10×
18U.S. Open (golf)Sports1.80×
19Nebraska Cornhuskers footballSports1.66×
20Progressive rockMusic & Radio1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balderdash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balderdash audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balderdash audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.23×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Balderdash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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