Basement Audience in United States

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Basement has an estimated audience of 8,609,176 people in United States. 61.8% are female, 38.2% are male, average age 42.8. Top regions: Texas, California, Illinois. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Israel.

The average Basement fan in United States is 42.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Basement audience skews more female with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Basement fans

Demographic split for Basement audience in United States
MetricValue
Female61.8%
Male38.2%
Average age42.8
Estimated audience size8,609,176

Audience persona

The typical Basement fan in United States is more female, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Basement in United States
RegionReachAffinity
Texas4,838,4476.54×
California550,1560.58×
Illinois426,5431.49×
Pennsylvania425,8001.47×
Florida408,4330.7×
Georgia269,8261.02×
New Mexico266,7436.18×
Washington256,3511.48×
New York242,4880.5×
Louisiana240,0302.16×
Oregon202,2162.05×
Tennessee196,5101.14×
Ohio176,9570.67×
Minnesota144,1371.17×
North Carolina129,2760.5×
Virginia128,7820.61×
Missouri127,6260.92×
New Jersey125,6170.57×
Wisconsin124,4680.96×
Colorado117,0250.86×
Maryland104,0580.7×
Iowa100,3711.42×
Arizona97,7550.56×
Michigan88,9910.4×
Indiana81,0460.52×
Alabama77,5750.64×
Oklahoma66,7980.7×
South Carolina66,6120.51×
Massachusetts63,3150.37×
Nevada63,0470.76×
Kentucky55,7680.52×
Utah54,8710.71×
Arkansas49,1170.69×
Kansas47,4290.7×
Idaho45,7711.06×
Mississippi31,9640.45×
Montana31,6411.32×
Connecticut31,6000.37×
West Virginia27,8140.69×
Alaska26,3331.43×
Nebraska23,0170.53×
Hawaii17,9300.48×
New Hampshire14,1030.42×
Washington, District of Columbia13,7590.53×
Rhode Island12,2000.45×
North Dakota10,1360.57×
Maine9,9240.32×
South Dakota9,1850.46×
Delaware8,1300.34×
Vermont5,5810.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basement audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Israel1.75×Travel & Leisure
Vocal harmony3.69×Music & Radio
Governor of Michigan5.94×Politics & Society
Goop4.23×Internet & Social Media
Eurail16.57×Cars & Mobility
Historic site3.07×Arts & Culture
Grinch2.73×Movies & TV
Wok4.33×Food & Beverages
Hibachi5.18×Food & Beverages
Jesse Plemons2.15×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
Fairy godmother4.48×Literature
JDSU1.73×Business & Career
Hipster5.25×Politics & Society
Nebraska Cornhuskers football1.94×Sports
Cherish (group)5.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basement audience
TraitClusterScore
DIY MentalityTHRILL1.41
Family OrientationCONSERVATISM1.2
Price SensitivityPREMIUM1.2
IndulgenceJOY1.19
Quality AwarenessPREMIUM1.17
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Basement
CountryShare
United States39.5%
Canada8.3%
Turkey5.5%

See Basement audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Basement have in United States?

Basement has an estimated audience of 8,609,176 people in United States, concentrated in Texas and California.

What is the gender split and age of Basement fans?

61.8% of Basement fans are female, 38.2% are male, with an average age of 42.8 years.

Which brands do Basement fans like most?

Basement fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Basement fans live in United States?

Basement fans in United States are most concentrated in Texas (reach 4,838,447), California (reach 550,156), and Illinois (reach 426,543). These three regions account for the largest share of the active audience.

What other brands do Basement fans also like?

Beyond Basement itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Israel (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.