Basset Hound Audience in United States
Basset Hound has an estimated audience of 1,477,878 people in United States. 68.4% are female, 31.6% are male, average age 39.6. Top regions: Texas, California, Florida. Top brand affinities: Collectable, Staycation, Goop, Historic site, Bank account.
The average Basset Hound fan in United States is 39.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Collectable, Staycation, Goop, with strongest over-indexing on Collectable (2.13× the country average). Demographically, the Basset Hound audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Basset Hound fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 39.6 |
| Estimated audience size | 1,477,878 |
Audience persona
The typical Basset Hound fan in United States is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 146,810 | 1.16× |
| California | 145,056 | 0.89× |
| Florida | 86,116 | 0.86× |
| New York | 56,712 | 0.69× |
| Ohio | 47,761 | 1.05× |
| North Carolina | 44,808 | 1.01× |
| Illinois | 43,194 | 0.88× |
| Georgia | 42,215 | 0.93× |
| Pennsylvania | 41,093 | 0.83× |
| Michigan | 38,036 | 0.98× |
| Tennessee | 37,986 | 1.28× |
| Arizona | 33,588 | 1.11× |
| Virginia | 31,567 | 0.88× |
| Indiana | 30,514 | 1.13× |
| Washington | 29,087 | 0.98× |
| Missouri | 29,032 | 1.22× |
| Kentucky | 26,197 | 1.41× |
| Minnesota | 23,944 | 1.13× |
| Colorado | 23,238 | 1× |
| Alabama | 23,201 | 1.12× |
| New Jersey | 23,050 | 0.61× |
| Oklahoma | 23,009 | 1.4× |
| Massachusetts | 21,694 | 0.75× |
| South Carolina | 21,118 | 0.95× |
| Wisconsin | 20,986 | 0.94× |
| Louisiana | 19,601 | 1.03× |
| Oregon | 17,589 | 1.04× |
| Maryland | 16,652 | 0.66× |
| Arkansas | 15,831 | 1.3× |
| Utah | 14,608 | 1.1× |
| Mississippi | 13,946 | 1.15× |
| Iowa | 13,919 | 1.14× |
| Kansas | 13,588 | 1.17× |
| Nevada | 12,932 | 0.9× |
| Connecticut | 11,242 | 0.76× |
| Idaho | 9,182 | 1.24× |
| West Virginia | 9,071 | 1.32× |
| Nebraska | 8,585 | 1.16× |
| New Mexico | 7,841 | 1.06× |
| Maine | 5,030 | 0.95× |
| New Hampshire | 4,983 | 0.86× |
| Montana | 4,628 | 1.13× |
| South Dakota | 4,019 | 1.18× |
| Hawaii | 3,898 | 0.61× |
| Rhode Island | 3,696 | 0.79× |
| North Dakota | 3,588 | 1.18× |
| Washington, District of Columbia | 3,147 | 0.71× |
| Alaska | 2,832 | 0.9× |
| Delaware | 2,523 | 0.62× |
| Wyoming | 2,253 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.13× | Kids & Family |
| Staycation | 4.03× | Home & Garden |
| Goop | 5.05× | Internet & Social Media |
| Historic site | 3.78× | Arts & Culture |
| Bank account | 1.9× | Business & Career |
| Governor of Michigan | 5.3× | Politics & Society |
| JDSU | 2.16× | Business & Career |
| Vocal harmony | 3.05× | Music & Radio |
| Fairy godmother | 4.92× | Literature |
| Throne of Glass | 4.44× | Literature |
| Home staging | 3.16× | Home & Garden |
| edureka | 21.36× | Business & Career |
| Google Home | 3.7× | Technology & Electronics |
| Hibachi | 4.46× | Food & Beverages |
| Certified diabetes educator | 7.56× | Business & Career |
| headspace | 5.1× | Health |
| Mathcore | 4.29× | Music & Radio |
| Wok | 3.5× | Food & Beverages |
| Regional styles of Mexican music | 1.5× | Music & Radio |
| Grinch | 2.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| DIY Mentality | THRILL | 1.37 |
| Sustainability | BALANCE | 1.33 |
| Design Affinity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| United Kingdom | 6.9% |
| Japan | 4.9% |
See Basset Hound audiences in other countries
More Dog breed audiences in United States
- Labrador Retriever (27,891,146)
- French Bulldog (25,825,076)
- Dachshund (23,894,095)
- Yorkshire Terrier (23,806,508)
- Poodle (22,630,792)
Frequently asked questions
How many fans does Basset Hound have in United States?
Basset Hound has an estimated audience of 1,477,878 people in United States, concentrated in Texas and California.
What is the gender split and age of Basset Hound fans?
68.4% of Basset Hound fans are female, 31.6% are male, with an average age of 39.6 years.
Which brands do Basset Hound fans like most?
Basset Hound fans show strongest brand affinity for Collectable (2.13×), Staycation (4.03×), and Goop (5.05×) over the country average.
Where do Basset Hound fans live in United States?
Basset Hound fans in United States are most concentrated in Texas (reach 146,810), California (reach 145,056), and Florida (reach 86,116). These three regions account for the largest share of the active audience.
What other brands do Basset Hound fans also like?
Beyond Basset Hound itself, the audience over-indexes on Staycation (4.03×), Goop (5.05×), Historic site (3.78×), and Bank account (1.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Basset Hound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.