Rascasse Audience Intelligence

Basset Hound Audience in United States

A data profile of the people who buy, follow and care about Basset Hound in United States — modelled from more than twelve digital signal sources. Basset Hound has an estimated audience of 1,477,878 people in United States.

#29among Dog breed in United States#7344among Topic in United States#306in Pets & Animals

The average Basset Hound fan in United States is 39.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Veterinary medicine, Pet sitting, Animal testing, with strongest over-indexing on Veterinary medicine (2.68× the country average).

Demographically, the Basset Hound audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basset Hound fan in United States is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basset Hound profile in United States.

Audience size
1.5M
in United States
Gender
68.4%♀
31.6% male
Age
39.6
average years
Country rank
#17974
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basset Hound fans

68.4% are female, 31.6% are male, average age 39.6.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Basset Hound audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.6
Estimated audience size1,477,878
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Basset Hound audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Basset Hound audience comes from United States.

Worldwide audience distribution share by country for Basset Hound
CountryShare
United States45.3%
United Kingdom6.9%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basset Hound audience in United States is strongest.

Fig. 05

Top regions by affinity

Basset Hound fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.40×
02Kentucky~30K1.39×
03West Virginia~9K1.37×
04Arkansas~20K1.32×
05Minnesota~30K1.29×
06Idaho~9K1.26×
07South Dakota~4K1.23×
08North Dakota~4K1.23×
09Tennessee~40K1.22×
10Missouri~30K1.19×
11Nebraska~9K1.18×
12Kansas~10K1.16×
13Mississippi~10K1.14×
14Montana~5K1.14×
15Iowa~10K1.13×
16Wyoming~2K1.13×
17Indiana~30K1.12×
18Alabama~20K1.12×
19Utah~10K1.10×
20New Mexico~8K1.09×
21Texas~100K1.08×
22Arizona~30K1.07×
23Louisiana~20K1.05×
24Oregon~20K1.03×
25Ohio~50K1.01×
26Alaska~3K1.00×
27North Carolina~40K0.98×
28Colorado~20K0.96×
29Michigan~40K0.95×
30Washington~30K0.95×
31Maine~5K0.95×
32Wisconsin~20K0.94×
33South Carolina~20K0.93×
34Nevada~10K0.90×
35New Hampshire~5K0.88×
36Georgia~40K0.87×
37Virginia~30K0.86×
38Illinois~40K0.83×
39California~100K0.82×
40Pennsylvania~40K0.82×
41Florida~80K0.81×
42Connecticut~10K0.77×
43Rhode Island~4K0.77×
44Massachusetts~20K0.75×
45Washington, District of Columbia~3K0.69×
46Delaware~3K0.69×
47Maryland~20K0.66×
48New York~50K0.64×
49Hawaii~4K0.64×
50New Jersey~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Basset Hound, United States
0.60×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basset Hound audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basset Hound audience
#·InterestCategoryAffinity×
01King Arthur: Legend of the SwordMovies & TV14.25×
02Dog agilityPets & Animals5.17×
03Stitch!Movies & TV4.66×
04Animal testingPolitics & Society4.44×
05Pet sittingPets & Animals3.43×
06PoodlePets & Animals2.76×
07Veterinary medicineBusiness & Career2.68×
08Shih TzuPets & Animals2.67×
09Yorkshire TerrierPets & Animals2.57×
10French BulldogPets & Animals2.53×
11Labrador RetrieverPets & Animals2.48×
12Chihuahua (dog)Pets & Animals2.48×
13Dog harnessPets & Animals2.44×
14PetcoShopping2.37×
15BulldogPets & Animals2.32×
16Dog walkingPets & Animals2.26×
17Real propertyHome & Garden2.01×
18Pet foodPets & Animals1.83×
19Trader Joe'sShopping1.74×
20Nonprofit organizationPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basset Hound audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basset Hound audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.84×
PatriotismCONSERVATISM1.78×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basset Hound audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Risk AppetiteTHRILL0.89×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basset Hound have in United States?

Basset Hound has an estimated audience of 1,477,878 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Basset Hound fans?

68.4% of Basset Hound fans are female, 31.6% are male, with an average age of 39.6 years.

03

Which brands do Basset Hound fans like most?

Basset Hound fans show strongest brand affinity for Veterinary medicine (2.68×), Pet sitting (3.43×), and Animal testing (4.44×) over the country average.

04

Where do Basset Hound fans live in United States?

Basset Hound fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Basset Hound fans also like?

Beyond Basset Hound itself, the audience over-indexes on Pet sitting (3.43×), Animal testing (4.44×), Trader Joe's (1.74×), and Petco (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Basset Hound audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basset Hound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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