Bay City, Michigan Audience in United States

Bay City, Michigan logo

Bay City, Michigan has an estimated audience of 394,537 people in United States. 57.6% are female, 42.4% are male, average age 42.2. Top regions: California, Michigan, Texas. Top brand affinities: JTV (Indonesia), Laguna (province), Goop, Governor of Michigan, Israel.

The average Bay City, Michigan fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include JTV (Indonesia), Laguna (province), Goop, with strongest over-indexing on JTV (Indonesia) (5.6× the country average). Demographically, the Bay City, Michigan audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Bay City, Michigan fans

Demographic split for Bay City, Michigan audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.2
Estimated audience size394,537

Audience persona

The typical Bay City, Michigan fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Bay City, Michigan in United States
RegionReachAffinity
California239,4335.52×
Michigan197,15119.11×
Texas98,7692.91×
Florida11,4890.43×
Pennsylvania10,1860.77×
Ohio10,1460.83×
Oregon9,5712.12×
Illinois8,4710.64×
New York8,0230.36×
Washington5,8620.74×
Wisconsin5,8330.98×
Indiana4,9280.68×
Minnesota4,0600.72×
Georgia4,0250.33×
North Carolina4,0230.34×
Arizona3,7230.46×
Virginia3,5750.37×
Alabama3,1100.56×
Colorado3,0940.5×
Tennessee2,8670.36×
New Jersey2,8430.28×
Louisiana2,8020.55×
Missouri2,7040.43×
Massachusetts2,6320.34×
Maryland2,6170.39×
Kentucky2,2700.46×
Nevada2,0010.52×
South Carolina1,8120.31×
Oklahoma1,5480.35×
Arkansas1,5400.47×
Utah1,3980.4×
Iowa1,3600.42×
Kansas1,1550.37×
Rhode Island1,0430.83×
Connecticut1,0400.26×
Idaho9520.48×
Mississippi8850.27×
New Mexico8030.41×
Washington, District of Columbia7000.59×
Hawaii6620.39×
Nebraska6540.33×
West Virginia5400.29×
Delaware5210.48×
Maine4380.31×
Montana4180.38×
New Hampshire3880.25×
Alaska3400.4×
North Dakota2840.35×
South Dakota2410.26×
Wyoming2270.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bay City, Michigan audience
BrandAffinityCategory
JTV (Indonesia)5.6×
Laguna (province)10.33×
Goop4.03×Internet & Social Media
Governor of Michigan5.49×Politics & Society
Israel1.55×Travel & Leisure
Elsword10.62×Games
Grinch2.4×Movies & TV
Hipster5.63×Politics & Society
Wok3.75×Food & Beverages
Fairy godmother4.27×Literature
Vocal harmony2.42×Music & Radio
Zoo Tycoon (series)10.62×Games
Sinaloa1.86×Travel & Leisure
Noodle (Gorillaz)1.8×Music & Radio
Historic site2.12×Arts & Culture
Hibachi3.81×Food & Beverages
Google Home3.11×Technology & Electronics
Mathcore3.71×Music & Radio
Cherish (group)4.94×Music & Radio
Wikia1.51×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bay City, Michigan audience
TraitClusterScore
ExtroversionTHRILL1.24
Risk AppetiteTHRILL1.19
Community OrientationOPEN1.15
Family OrientationCONSERVATISM1.14
Need for SecurityCONSERVATISM1.13
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Bay City, Michigan
CountryShare
United States84.2%
Australia6.8%
Germany4.3%

See Bay City, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Bay City, Michigan have in United States?

Bay City, Michigan has an estimated audience of 394,537 people in United States, concentrated in California and Michigan.

What is the gender split and age of Bay City, Michigan fans?

57.6% of Bay City, Michigan fans are female, 42.4% are male, with an average age of 42.2 years.

Which brands do Bay City, Michigan fans like most?

Bay City, Michigan fans show strongest brand affinity for JTV (Indonesia) (5.6×), Laguna (province) (10.33×), and Goop (4.03×) over the country average.

Where do Bay City, Michigan fans live in United States?

Bay City, Michigan fans in United States are most concentrated in California (reach 239,433), Michigan (reach 197,151), and Texas (reach 98,769). These three regions account for the largest share of the active audience.

What other brands do Bay City, Michigan fans also like?

Beyond Bay City, Michigan itself, the audience over-indexes on Laguna (province) (10.33×), Goop (4.03×), Governor of Michigan (5.49×), and Israel (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bay City, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.