BBC Radio 1 Audience in United States

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BBC Radio 1 has an estimated audience of 630,291 people in United States. 57.4% are female, 42.6% are male, average age 36.1. Top regions: California, New York, Florida. Top brand affinities: Jonathan Ross, Ryan Williams, Gmail, Beauty, Athlete.

The average BBC Radio 1 fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Jonathan Ross, Ryan Williams, Gmail, with strongest over-indexing on Jonathan Ross (23.38× the country average). Demographically, the BBC Radio 1 audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of BBC Radio 1 fans

Demographic split for BBC Radio 1 audience in United States
MetricValue
Female57.4%
Male42.6%
Average age36.1
Estimated audience size630,291

Audience persona

The typical BBC Radio 1 fan in United States is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Jonathan Ross.

Top regions in United States

Top regions ranked by reach for BBC Radio 1 in United States
RegionReachAffinity
California87,5611.26×
New York59,9581.7×
Florida45,3911.06×
Texas32,6160.6×
Illinois25,8211.23×
Pennsylvania19,2670.91×
North Carolina15,5750.82×
New Jersey14,9140.93×
Georgia13,8390.71×
Massachusetts13,5291.09×
Connecticut12,8742.04×
Virginia12,8510.84×
Michigan11,4940.7×
Colorado10,6241.07×
Arizona10,2480.8×
Washington10,1650.8×
Maryland10,0050.92×
Maine9,9454.4×
Ohio9,9320.51×
Washington, District of Columbia7,0633.73×
Louisiana7,0240.86×
Indiana6,8830.6×
Tennessee6,4050.51×
Missouri6,2460.61×
South Carolina5,7760.61×
Oregon5,6040.78×
Minnesota5,5180.61×
Wisconsin5,4620.58×
Kentucky5,0260.64×
Utah4,7820.85×
Nebraska4,6171.46×
Nevada3,7870.62×
Alabama3,7840.43×
Montana3,3511.92×
New Hampshire2,7141.09×
Kansas2,7140.55×
Oklahoma2,4760.35×
Iowa2,3150.45×
Arkansas2,2990.44×
Hawaii2,0930.77×
Mississippi2,0280.39×
Alaska2,0211.5×
Idaho2,0110.64×
West Virginia1,8600.63×
New Mexico1,7690.56×
Delaware1,6110.93×
Rhode Island1,5000.75×
Wyoming1,4471.55×
Vermont1,4411.3×
South Dakota1,4380.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BBC Radio 1 audience
BrandAffinityCategory
Jonathan Ross23.38×Movies & TV
Ryan Williams19.64×Sports
Gmail3.13×Internet & Social Media
Beauty1.75×Beauty & Wellness
Athlete5.84×Music & Radio
Spirit Halloween4.1×Kids & Family
United States1.78×Travel & Leisure
Friends2.15×Movies & TV
Rock music1.87×Music & Radio
Movies1.51×Movies & TV
TikTok1.91×Internet & Social Media
Brooke Combe59.62×Music & Radio
Family1.56×Kids & Family
Kundalini yoga7.05×Health
Peacemaker2.2×Movies & TV
Beverages1.6×Food & Beverages
Liam Gallagher18.03×Music & Radio
Kevin Spacey9.25×Movies & TV
Video hosting service2.69×Technology & Electronics
Wikipedia2.45×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BBC Radio 1 audience
TraitClusterScore
ExtroversionTHRILL1.57
Early Adopter MentalityPOWER1.29
TraditionCONSERVATISM1.29
MindfulnessBALANCE1.25
Social Media UsageJOY1.21
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for BBC Radio 1
CountryShare
United Kingdom58.2%
United States15.2%
Germany3.2%

See BBC Radio 1 audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does BBC Radio 1 have in United States?

BBC Radio 1 has an estimated audience of 630,291 people in United States, concentrated in California and New York.

What is the gender split and age of BBC Radio 1 fans?

57.4% of BBC Radio 1 fans are female, 42.6% are male, with an average age of 36.1 years.

Which brands do BBC Radio 1 fans like most?

BBC Radio 1 fans show strongest brand affinity for Jonathan Ross (23.38×), Ryan Williams (19.64×), and Gmail (3.13×) over the country average.

Where do BBC Radio 1 fans live in United States?

BBC Radio 1 fans in United States are most concentrated in California (reach 87,561), New York (reach 59,958), and Florida (reach 45,391). These three regions account for the largest share of the active audience.

What other brands do BBC Radio 1 fans also like?

Beyond BBC Radio 1 itself, the audience over-indexes on Ryan Williams (19.64×), Gmail (3.13×), Beauty (1.75×), and Athlete (5.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC Radio 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.