Rascasse Audience Intelligence

BBC Radio 1 Audience in United States

A data profile of the people who buy, follow and care about BBC Radio 1 in United States — modelled from more than twelve digital signal sources. BBC Radio 1 has an estimated audience of 631,330 people in United States.

#20among Radio Station in United States#4368in Music & Radio

The average BBC Radio 1 fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Jonathan Ross, Ryan Williams, Slacker, with strongest over-indexing on Jonathan Ross (23.38× the country average).

Demographically, the BBC Radio 1 audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BBC Radio 1 fan in United States is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Jonathan Ross.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBC Radio 1 profile in United States.

Audience size
631K
in United States
Gender
57.4%♀
42.6% male
Age
36.1
average years
Country rank
#31842
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BBC Radio 1 fans

57.4% are female, 42.6% are male, average age 36.1.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for BBC Radio 1 audience in United States
MetricValue
Female57.4%
Male42.6%
Average age36.1
Estimated audience size631,330
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the BBC Radio 1 audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

14.4%

of the worldwide BBC Radio 1 audience comes from United States.

Worldwide audience distribution share by country for BBC Radio 1
CountryShare
United Kingdom55.0%
United States14.4%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBC Radio 1 audience in United States is strongest.

Fig. 05

Top regions by affinity

BBC Radio 1 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K3.42×
02Maine~7K3.25×
03Connecticut~10K1.77×
04New York~60K1.62×
05Montana~3K1.48×
06Nebraska~4K1.29×
07Vermont~1K1.26×
08Alaska~2K1.24×
09Massachusetts~10K1.19×
10California~80K1.18×
11Illinois~20K1.12×
12Colorado~10K1.10×
13Florida~50K1.08×
14Maryland~10K1.07×
15New Hampshire~3K1.03×
16North Dakota~1K1.03×
17Virginia~20K1.02×
18New Mexico~3K0.99×
19South Dakota~1K0.99×
20Pennsylvania~20K0.98×
21Delaware~2K0.96×
22New Jersey~10K0.92×
23North Carolina~20K0.89×
24Michigan~10K0.88×
25Louisiana~7K0.88×
26Oregon~6K0.88×
27Hawaii~2K0.88×
28Rhode Island~2K0.88×
29Utah~5K0.87×
30West Virginia~3K0.86×
31Idaho~3K0.85×
32Washington~10K0.84×
33Minnesota~8K0.84×
34Arizona~10K0.83×
35Wisconsin~8K0.82×
36Missouri~8K0.78×
37Kansas~4K0.78×
38Nevada~5K0.77×
39Mississippi~4K0.77×
40Kentucky~6K0.76×
41Georgia~10K0.75×
42Iowa~4K0.75×
43Arkansas~4K0.75×
44South Carolina~7K0.71×
45Tennessee~9K0.69×
46Oklahoma~5K0.69×
47Indiana~8K0.68×
48Alabama~6K0.67×
49Texas~30K0.62×
50Ohio~10K0.61×
Fig. 06

Affinity by region

Affinity by region — BBC Radio 1, United States
0.61×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBC Radio 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBC Radio 1 audience
#·InterestCategoryAffinity×
01Brooke CombeMusic & Radio59.62×
02Joy CrookesMusic & Radio59.62×
03Jonathan RossMovies & TV23.38×
04Ryan WilliamsSports19.64×
05Liam GallagherMusic & Radio18.03×
06Kevin SpaceyMovies & TV9.25×
07SlackerMovies & TV8.27×
08Kundalini yogaHealth7.05×
09Harry StylesMusic & Radio5.85×
10AthleteMusic & Radio5.84×
11Spirit HalloweenKids & Family4.10×
12GmailInternet & Social Media3.13×
13PeacemakerMovies & TV2.20×
14TikTokInternet & Social Media1.91×
15Rock musicMusic & Radio1.87×
16United StatesTravel & Leisure1.78×
17BeautyBeauty & Wellness1.75×
18BeveragesFood & Beverages1.60×
19FamilyKids & Family1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBC Radio 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBC Radio 1 audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.48×
SpiritualityBALANCE1.69×
ExtroversionTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBC Radio 1 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.94×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BBC Radio 1 have in United States?

BBC Radio 1 has an estimated audience of 631,330 people in United States, concentrated in California and New York.

02

What is the gender split and age of BBC Radio 1 fans?

57.4% of BBC Radio 1 fans are female, 42.6% are male, with an average age of 36.1 years.

03

Which brands do BBC Radio 1 fans like most?

BBC Radio 1 fans show strongest brand affinity for Jonathan Ross (23.38×), Ryan Williams (19.64×), and Slacker (8.27×) over the country average.

04

Where do BBC Radio 1 fans live in United States?

BBC Radio 1 fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do BBC Radio 1 fans also like?

Beyond BBC Radio 1 itself, the audience over-indexes on Ryan Williams (19.64×), Slacker (8.27×), Gmail (3.13×), and Athlete (5.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See BBC Radio 1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC Radio 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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