Beaver Audience in United States

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Beaver has an estimated audience of 2,390,409 people in United States. 42.4% are female, 57.6% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Staycation, Pro-Ject, Product design, Israel.

The average Beaver fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Staycation, Pro-Ject, with strongest over-indexing on Urban Outfitters (2.77× the country average). Demographically, the Beaver audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Beaver fans

Demographic split for Beaver audience in United States
MetricValue
Female42.4%
Male57.6%
Average age40.9
Estimated audience size2,390,409

Audience persona

The typical Beaver fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Beaver in United States
RegionReachAffinity
California208,7360.79×
Texas188,2130.92×
New York127,4790.95×
Florida123,7720.76×
Pennsylvania88,1231.09×
Illinois79,8531×
Georgia77,3431.05×
North Carolina76,2751.06×
Michigan70,8861.13×
Ohio67,0140.91×
New Jersey59,8380.98×
Massachusetts57,6901.22×
Virginia56,1680.96×
Tennessee54,3711.13×
Washington51,4901.07×
Utah50,9102.38×
Indiana49,2871.13×
Oregon46,2281.69×
Maryland39,0620.95×
Missouri36,6010.95×
Wisconsin36,3321.01×
Colorado35,4680.94×
Alabama35,2451.06×
Minnesota34,8161.02×
Arizona33,2200.68×
Kentucky30,7501.03×
South Carolina30,1190.84×
Connecticut26,9551.12×
Oklahoma26,5831×
Louisiana25,2760.82×
Arkansas21,7051.1×
Iowa20,6621.05×
Mississippi18,4950.94×
Kansas17,9340.95×
Nevada17,3430.75×
West Virginia12,8371.15×
Idaho11,5410.96×
Nebraska10,6770.89×
New Hampshire9,9171.05×
Maine8,6491.01×
New Mexico7,9280.66×
Rhode Island7,2140.95×
Montana6,5270.98×
Hawaii6,4270.63×
Washington, District of Columbia6,0800.85×
Alaska5,3141.04×
Delaware4,6140.7×
South Dakota4,3780.79×
Vermont4,3371.03×
North Dakota4,1610.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beaver audience
BrandAffinityCategory
Urban Outfitters2.77×Shopping
Staycation3.51×Home & Garden
Pro-Ject4.13×Music & Radio
Product design1.96×Business & Career
Israel2.01×Travel & Leisure
UK garage4.13×Music & Radio
Pillow1.63×Home & Garden
Regional styles of Mexican music2.07×Music & Radio
Electrolyte3.09×Health
JDSU1.96×Business & Career
Stamp collecting3.01×Home & Garden
Birthday Gifts2×Kids & Family
Home staging2.9×Home & Garden
Voter registration2.62×Politics & Society
Halsey, Oregon4.13×Travel & Leisure
Isometric exercise4.13×Sports
Noodle (Gorillaz)1.68×Music & Radio
MK1.93×Music & Radio
Monogram1.78×Home & Garden
Keith Stanfield2.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beaver audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Family OrientationCONSERVATISM1.48
Risk AppetiteTHRILL1.31
Quality AwarenessPREMIUM1.26
Convenience OrientationPREMIUM1.21
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Beaver
CountryShare
United States44.5%
Spain7.8%
Canada7.7%

See Beaver audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Beaver have in United States?

Beaver has an estimated audience of 2,390,409 people in United States, concentrated in California and Texas.

What is the gender split and age of Beaver fans?

42.4% of Beaver fans are female, 57.6% are male, with an average age of 40.9 years.

Which brands do Beaver fans like most?

Beaver fans show strongest brand affinity for Urban Outfitters (2.77×), Staycation (3.51×), and Pro-Ject (4.13×) over the country average.

Where do Beaver fans live in United States?

Beaver fans in United States are most concentrated in California (reach 208,736), Texas (reach 188,213), and New York (reach 127,479). These three regions account for the largest share of the active audience.

What other brands do Beaver fans also like?

Beyond Beaver itself, the audience over-indexes on Staycation (3.51×), Pro-Ject (4.13×), Product design (1.96×), and Israel (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beaver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.