Rascasse Audience Intelligence

beavis butthead Audience in United States

A data profile of the people who buy, follow and care about beavis butthead in United States — modelled from more than twelve digital signal sources. beavis butthead has an estimated audience of 522,446 people in United States.

#255among Fictional Character in United States#6650in Movies & TV

The average beavis butthead fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cougar, Beetlejuice, True Lies, with strongest over-indexing on Cougar (50.97× the country average).

Demographically, the beavis butthead audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical beavis butthead fan in United States is more male, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Cougar.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the beavis butthead profile in United States.

Audience size
522K
in United States
Gender
39.4%♀
60.6% male
Age
35.6
average years
Country rank
#35701
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of beavis butthead fans

39.4% are female, 60.6% are male, average age 35.6.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for beavis butthead audience in United States
MetricValue
Female39.4%
Male60.6%
Average age35.6
Estimated audience size522,446
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the beavis butthead audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

63.4%

of the worldwide beavis butthead audience comes from United States.

Worldwide audience distribution share by country for beavis butthead
CountryShare
United States63.4%
Canada4.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the beavis butthead audience in United States is strongest.

Fig. 05

Top regions by affinity

beavis butthead fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.11×
02Massachusetts~10K1.09×
03Kentucky~7K1.08×
04Ohio~20K1.07×
05Washington~10K1.07×
06Hawaii~2K1.05×
07Pennsylvania~20K1.04×
08Connecticut~5K1.04×
09Vermont<1K1.04×
10Illinois~20K1.03×
11Louisiana~7K1.03×
12Oregon~6K1.03×
13Arkansas~4K1.02×
14Nebraska~3K1.02×
15West Virginia~2K1.02×
16Alaska~1K1.02×
17Texas~50K1.01×
18Florida~40K1.01×
19Tennessee~10K1.01×
20Indiana~10K1.01×
21Alabama~7K1.01×
22Oklahoma~6K1.01×
23North Dakota~1K1.01×
24New York~30K1.00×
25Georgia~20K1.00×
26North Carolina~20K1.00×
27New Jersey~10K1.00×
28Missouri~8K1.00×
29New Hampshire~2K1.00×
30South Dakota~1K1.00×
31Virginia~10K0.99×
32Arizona~10K0.99×
33Kansas~4K0.99×
34Washington, District of Columbia~2K0.99×
35Montana~1K0.99×
36Delaware~1K0.99×
37Nevada~5K0.98×
38Idaho~3K0.98×
39Maine~2K0.98×
40New Mexico~3K0.97×
41Rhode Island~2K0.97×
42Mississippi~4K0.96×
43Iowa~4K0.95×
44Maryland~8K0.94×
45Colorado~8K0.94×
46South Carolina~7K0.93×
47Utah~4K0.93×
48Michigan~10K0.92×
49Wisconsin~7K0.92×
50Minnesota~7K0.92×
Fig. 06

Affinity by region

Affinity by region — beavis butthead, United States
0.92×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the beavis butthead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for beavis butthead audience
#·InterestCategoryAffinity×
01True LiesMovies & TV56.13×
02CougarKids & Family50.97×
03Anaerobic exerciseSports33.73×
04Austin Powers (film series)Movies & TV20.00×
05BeetlejuiceMovies & TV13.27×
06Key FoodShopping12.17×
07Christina ApplegateMovies & TV11.93×
08MonstersMovies & TV11.43×
09Scarlett JohanssonMovies & TV11.33×
10International educationBusiness & Career11.21×
11Olivia MunnMovies & TV10.04×
12ShrekMovies & TV9.33×
13Christian BaleMovies & TV8.98×
14Pulp FictionMovies & TV8.40×
15Pizza HutFood & Beverages4.59×
16SubwayFood & Beverages4.36×
17Stranger ThingsMovies & TV3.71×
18Domino's PizzaFood & Beverages3.53×
19GameStopGames3.51×
20McDonald'sFood & Beverages2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the beavis butthead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by beavis butthead audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
IndividualismJOY1.45×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by beavis butthead audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Design AffinityPREMIUM0.59×
DIY MentalityTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does beavis butthead have in United States?

beavis butthead has an estimated audience of 522,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of beavis butthead fans?

39.4% of beavis butthead fans are female, 60.6% are male, with an average age of 35.6 years.

03

Which brands do beavis butthead fans like most?

beavis butthead fans show strongest brand affinity for Cougar (50.97×), Beetlejuice (13.27×), and True Lies (56.13×) over the country average.

04

Where do beavis butthead fans live in United States?

beavis butthead fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do beavis butthead fans also like?

Beyond beavis butthead itself, the audience over-indexes on Beetlejuice (13.27×), True Lies (56.13×), Anaerobic exercise (33.73×), and Scarlett Johansson (11.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for beavis butthead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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