Behind Her Eyes Audience in United States

Behind Her Eyes logo

Behind Her Eyes has an estimated audience of 1,688,064 people in United States. 57.7% are female, 42.3% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Historic site, Governor of Michigan.

The average Behind Her Eyes fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (7.18× the country average). Demographically, the Behind Her Eyes audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Behind Her Eyes fans

Demographic split for Behind Her Eyes audience in United States
MetricValue
Female57.7%
Male42.3%
Average age37.8
Estimated audience size1,688,064

Audience persona

The typical Behind Her Eyes fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Behind Her Eyes in United States
RegionReachAffinity
California195,4351.05×
Texas166,6291.15×
Florida122,7001.07×
New York120,2211.27×
Pennsylvania68,8751.21×
Illinois66,5271.18×
Georgia63,6351.22×
North Carolina59,0881.16×
Ohio55,0631.06×
New Jersey54,0671.26×
Virginia47,8981.16×
Michigan47,1891.07×
Massachusetts46,4781.4×
Washington37,0511.09×
Maryland36,7041.26×
Tennessee35,3101.04×
Indiana29,5830.96×
Arizona28,8750.84×
South Carolina28,1661.11×
Missouri27,0480.99×
Colorado25,8100.97×
Minnesota25,0351.04×
Louisiana24,9571.15×
Wisconsin24,4510.96×
Kentucky20,8140.98×
Alabama20,5060.87×
Oregon20,2981.05×
Connecticut20,2801.2×
Oklahoma17,2700.92×
Nevada13,7180.84×
Mississippi13,3450.96×
Arkansas12,6720.91×
Utah12,6350.84×
Kansas12,5310.94×
Iowa12,0620.87×
Nebraska7,7420.91×
New Hampshire7,2901.1×
Idaho6,8470.81×
Rhode Island6,4441.2×
West Virginia6,4250.82×
Maine6,1141.01×
New Mexico6,0110.71×
Washington, District of Columbia5,8961.16×
Hawaii5,8910.81×
Delaware4,9761.07×
Montana3,5920.77×
North Dakota2,8620.83×
South Dakota2,7580.71×
Vermont2,5390.86×
Alaska2,3230.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Behind Her Eyes audience
BrandAffinityCategory
Grinch7.18×Movies & TV
Vocal harmony7.57×Music & Radio
Goop8.93×Internet & Social Media
Historic site4.9×Arts & Culture
Governor of Michigan8.04×Politics & Society
Wok6.81×Food & Beverages
Harlow10.36×Travel & Leisure
Mathcore7.03×Music & Radio
Israel1.82×Travel & Leisure
Home staging4.51×Home & Garden
Grace Slick7.48×Music & Radio
La Jolla7.83×Travel & Leisure
Elsword13.75×Games
TV Fanatic8.86×Movies & TV
No Escape (1994 film)9.27×Movies & TV
Google Home5.27×Technology & Electronics
Fairy godmother6.03×Literature
Hibachi6.25×Food & Beverages
Hipster7.53×Politics & Society
headspace6.79×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Behind Her Eyes audience
TraitClusterScore
ExtroversionTHRILL1.23
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
Community OrientationOPEN1.11
MindfulnessBALANCE1.07
Urban LifestyleOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Behind Her Eyes
CountryShare
United States33.5%
United Kingdom12.0%
India7.3%

See Behind Her Eyes audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Behind Her Eyes have in United States?

Behind Her Eyes has an estimated audience of 1,688,064 people in United States, concentrated in California and Texas.

What is the gender split and age of Behind Her Eyes fans?

57.7% of Behind Her Eyes fans are female, 42.3% are male, with an average age of 37.8 years.

Which brands do Behind Her Eyes fans like most?

Behind Her Eyes fans show strongest brand affinity for Grinch (7.18×), Vocal harmony (7.57×), and Goop (8.93×) over the country average.

Where do Behind Her Eyes fans live in United States?

Behind Her Eyes fans in United States are most concentrated in California (reach 195,435), Texas (reach 166,629), and Florida (reach 122,700). These three regions account for the largest share of the active audience.

What other brands do Behind Her Eyes fans also like?

Beyond Behind Her Eyes itself, the audience over-indexes on Vocal harmony (7.57×), Goop (8.93×), Historic site (4.9×), and Governor of Michigan (8.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Behind Her Eyes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.