Benny the Butcher Audience in United States
Benny the Butcher has an estimated audience of 259,364 people in United States. 39.8% are female, 60.2% are male, average age 32.6. Top brand affinities: Fifth Harmony, Calum Scott, Bridgit Mendler, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Fifth Harmony, Calum Scott, Bridgit Mendler, with strongest over-indexing on Fifth Harmony (65.61× the country average). Demographically, the Benny the Butcher audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Benny the Butcher fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 32.6 |
| Estimated audience size | 259,364 |
Audience persona
The typical Benny the Butcher fan in United States is more male, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fifth Harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fifth Harmony | 65.61× | Music & Radio |
| Calum Scott | 92.33× | Music & Radio |
| Bridgit Mendler | 47.95× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Leona Lewis | 77.59× | Music & Radio |
| Jessie J | 50.27× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Toyota Supra | 20.56× | Cars & Mobility |
| Singer-songwriter | 5.51× | Music & Radio |
| Rick and Morty | 9.72× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Designer clothing | 7.44× | Fashion & Accessoires |
| Los Angeles Lakers | 5.31× | Sports |
| 5 Seconds of Summer | 37.94× | Music & Radio |
| Sneaker collecting | 6.11× | Fashion & Accessoires |
| Freddie Gibbs | 33.27× | Music & Radio |
| Zara Larsson | 14.16× | Music & Radio |
| Big Time Rush | 18.69× | Movies & TV |
| Supreme | 7.44× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.72 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Design Affinity | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.48 |
| Healthy Lifestyle | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.2% |
| United Kingdom | 5.7% |
| Canada | 4.3% |
See Benny the Butcher audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for Benny the Butcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.