Rascasse Audience Intelligence

Benny the Butcher Audience in United States

A data profile of the people who buy, follow and care about Benny the Butcher in United States — modelled from more than twelve digital signal sources. Benny the Butcher has an estimated audience of 248,853 people in United States.

#384among Hip hop in United States#13283among Person in United States#7776in Music & Radio

The average Benny the Butcher fan in United States is 32.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Freddie Gibbs, Calum Scott, Fifth Harmony, with strongest over-indexing on Freddie Gibbs (105.06× the country average).

Demographically, the Benny the Butcher audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Benny the Butcher fan in United States is more male, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Freddie Gibbs.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benny the Butcher profile in United States.

Audience size
249K
in United States
Gender
39.8%♀
60.2% male
Age
32.6
average years
Country rank
#52972
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Benny the Butcher fans

39.8% are female, 60.2% are male, average age 32.6.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Benny the Butcher audience in United States
MetricValue
Female39.8%
Male60.2%
Average age32.6
Estimated audience size248,853
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Benny the Butcher audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3918%
40-4913%
50+9%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Benny the Butcher audience comes from United States.

Worldwide audience distribution share by country for Benny the Butcher
CountryShare
United States69.9%
United Kingdom6.0%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benny the Butcher audience in United States is strongest.

Fig. 05

Top regions by affinity

Benny the Butcher fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K2.54×
02Maryland~8K1.89×
03Georgia~10K1.75×
04Connecticut~4K1.67×
05New Jersey~10K1.58×
06Delaware~1K1.53×
07Virginia~10K1.52×
08Rhode Island~1K1.52×
09Pennsylvania~10K1.51×
10Washington, District of Columbia~1K1.49×
11North Carolina~10K1.48×
12Massachusetts~7K1.40×
13Illinois~10K1.21×
14South Carolina~4K1.14×
15Ohio~9K1.10×
16Louisiana~4K1.07×
17Michigan~7K1.02×
18Texas~20K0.98×
19Nevada~2K0.98×
20Wisconsin~4K0.95×
21Mississippi~2K0.95×
22Vermont<1K0.94×
23New Hampshire<1K0.93×
24Alabama~3K0.92×
25Maine<1K0.92×
26Alaska<1K0.92×
27Florida~20K0.91×
28Indiana~4K0.91×
29North Dakota<1K0.91×
30Montana<1K0.90×
31South Dakota<1K0.90×
32Missouri~4K0.87×
33West Virginia~1K0.87×
34Tennessee~4K0.86×
35California~20K0.85×
36Arizona~5K0.85×
37Kentucky~3K0.84×
38Nebraska~1K0.84×
39Hawaii<1K0.84×
40Arkansas~2K0.83×
41New Mexico~1K0.83×
42Kansas~2K0.82×
43Idaho~1K0.82×
44Colorado~3K0.81×
45Oklahoma~2K0.80×
46Iowa~2K0.78×
47Washington~4K0.77×
48Oregon~2K0.77×
49Minnesota~3K0.74×
50Utah~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Benny the Butcher, United States
0.73×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benny the Butcher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benny the Butcher audience
#·InterestCategoryAffinity×
01Freddie GibbsMusic & Radio105.06×
02Calum ScottMusic & Radio99.87×
03Leona LewisMusic & Radio82.47×
04Fifth HarmonyMusic & Radio69.85×
05Jessie JMusic & Radio51.15×
06Bridgit MendlerMovies & TV45.81×
075 Seconds of SummerMusic & Radio30.98×
08Metro BoominMusic & Radio29.15×
09Big Time RushMovies & TV24.86×
10Bryson TillerMusic & Radio21.86×
11Anderson PaakMusic & Radio20.33×
12International educationBusiness & Career13.46×
13Kid CudiMusic & Radio12.90×
14Zara LarssonMusic & Radio11.09×
15Rick and MortyMovies & TV9.84×
16Anthony JoshuaSports9.41×
17Kendrick LamarMusic & Radio9.36×
18MonstersMovies & TV8.73×
19Megan FoxMovies & TV8.62×
20BeetlejuiceMovies & TV6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benny the Butcher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benny the Butcher audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
Early Adopter MentalityPOWER1.49×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benny the Butcher audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Pet OwnershipJOY0.68×
TravellingTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Benny the Butcher have in United States?

Benny the Butcher has an estimated audience of 248,853 people in United States, concentrated in New York and California.

02

What is the gender split and age of Benny the Butcher fans?

39.8% of Benny the Butcher fans are female, 60.2% are male, with an average age of 32.6 years.

03

Which brands do Benny the Butcher fans like most?

Benny the Butcher fans show strongest brand affinity for Freddie Gibbs (105.06×), Calum Scott (99.87×), and Fifth Harmony (69.85×) over the country average.

04

Where do Benny the Butcher fans live in United States?

Benny the Butcher fans in United States are most concentrated in New York (reach ~40K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Benny the Butcher fans also like?

Beyond Benny the Butcher itself, the audience over-indexes on Calum Scott (99.87×), Fifth Harmony (69.85×), Leona Lewis (82.47×), and Bridgit Mendler (45.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Benny the Butcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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