Rascasse Audience Intelligence

BHLDN Target Market in United States

A data profile of the people who buy, follow and care about BHLDN in United States — modelled from more than twelve digital signal sources. BHLDN has an estimated audience of 326,728 people in United States.

#4784among Brand in United States#1543in Fashion & Accessoires

The average BHLDN fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kleinfeld Bridal, PBS Kids, Luxury Bags, with strongest over-indexing on Kleinfeld Bridal (148.7× the country average).

Demographically, the BHLDN audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BHLDN fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Kleinfeld Bridal.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BHLDN profile in United States.

Audience size
327K
in United States
Gender
85.7%♀
14.3% male
Age
32.2
average years
Country rank
#46250
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BHLDN

85.7% are female, 14.3% are male, average age 32.2.

Fig. 02

Gender split

85.7%
Female
14.3%
Male
Demographic split for BHLDN audience in United States
MetricValue
Female85.7%
Male14.3%
Average age32.2
Estimated audience size326,728
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the BHLDN audience in United States
Age bracketShare%
16-1930%
20-2934%
30-3918%
40-4912%
50+7%
Fig. 04

Worldwide distribution

69.1%

of the worldwide BHLDN audience comes from United States.

Worldwide audience distribution share by country for BHLDN
CountryShare
United States69.1%
India5.1%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BHLDN audience in United States is strongest.

Fig. 05

Top regions by affinity

BHLDN customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.63×
02Massachusetts~20K2.51×
03New York~40K1.92×
04Colorado~9K1.75×
05Rhode Island~2K1.52×
06Connecticut~5K1.46×
07Pennsylvania~20K1.44×
08New Hampshire~2K1.42×
09Maine~2K1.42×
10Vermont<1K1.42×
11Illinois~20K1.37×
12New Jersey~10K1.34×
13Oregon~5K1.32×
14Washington~9K1.29×
15Minnesota~6K1.19×
16California~40K1.18×
17Virginia~9K1.11×
18North Carolina~10K1.04×
19Maryland~6K1.04×
20Utah~3K0.97×
21Alaska<1K0.95×
22Texas~30K0.93×
23Georgia~10K0.93×
24Delaware<1K0.92×
25Montana<1K0.91×
26Tennessee~6K0.89×
27Wisconsin~4K0.88×
28South Carolina~4K0.86×
29Hawaii~1K0.82×
30Louisiana~3K0.81×
31Idaho~1K0.80×
32North Dakota<1K0.78×
33South Dakota<1K0.77×
34Michigan~6K0.74×
35Alabama~3K0.72×
36Kansas~2K0.72×
37Missouri~4K0.71×
38Ohio~7K0.70×
39Arizona~5K0.70×
40Iowa~2K0.70×
41Nebraska~1K0.70×
42Indiana~4K0.69×
43West Virginia~1K0.69×
44Kentucky~3K0.68×
45Arkansas~2K0.66×
46New Mexico~1K0.64×
47Mississippi~2K0.63×
48Oklahoma~2K0.62×
49Nevada~2K0.59×
50Florida~10K0.55×
Fig. 06

Affinity by region

Affinity by region — BHLDN, United States
0.55×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BHLDN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BHLDN audience
#·InterestCategoryAffinity×
01Kleinfeld BridalFashion & Accessoires148.70×
02Luxury BagsFashion & Accessoires28.18×
03PBS KidsMovies & TV23.32×
04HoneymoonKids & Family23.01×
05LongchampFashion & Accessoires22.71×
06LulusShopping22.39×
07Austin Powers (film series)Movies & TV20.00×
08Guy RitchieMovies & TV20.00×
09Ed O'NeillMovies & TV20.00×
10Miami ViceMovies & TV20.00×
11Emily VanCampMovies & TV20.00×
12Michael RookerMovies & TV20.00×
13TissotFashion & Accessoires15.95×
14Mission: ImpossibleMovies & TV13.66×
15Wedding invitationHome & Garden9.18×
16Formal wearFashion & Accessoires8.79×
17Wedding ringFashion & Accessoires5.19×
18IKEAHome & Garden3.68×
19AirbnbTravel & Leisure3.41×
20Trader Joe'sShopping3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BHLDN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BHLDN audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.89×
IndulgenceJOY2.88×
SustainabilityBALANCE2.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BHLDN audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Risk AppetiteTHRILL0.82×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BHLDN's target market in United States?

BHLDN's target market in United States covers an estimated 326,728 people, concentrated in California and New York.

02

What is the gender split and age of BHLDN customers?

85.7% of the BHLDN audience are female, 14.3% are male, with an average age of 32.2 years.

03

Which brands do BHLDN fans like most?

BHLDN fans show strongest brand affinity for Kleinfeld Bridal (148.7×), PBS Kids (23.32×), and Luxury Bags (28.18×) over the country average.

04

Where do BHLDN fans live in United States?

BHLDN fans in United States are most concentrated in California (reach ~40K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BHLDN fans also like?

Beyond BHLDN itself, the audience over-indexes on PBS Kids (23.32×), Luxury Bags (28.18×), Longchamp (22.71×), and Honeymoon (23.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See BHLDN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BHLDN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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