BHLDN Audience in United States
BHLDN has an estimated audience of 333,383 people in United States. 85.7% are female, 14.3% are male, average age 32.2. Top regions: California, New York, Texas. Top brand affinities: Product design, Home equity, Mothercare, UK garage, Assassin's Creed II.
The average BHLDN fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Home equity, Mothercare, with strongest over-indexing on Product design (5.74× the country average). Demographically, the BHLDN audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of BHLDN fans
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 32.2 |
| Estimated audience size | 333,383 |
Audience persona
The typical BHLDN fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,415 | 1.24× |
| New York | 36,305 | 1.95× |
| Texas | 26,884 | 0.94× |
| Pennsylvania | 17,067 | 1.52× |
| Illinois | 16,607 | 1.5× |
| Massachusetts | 16,035 | 2.44× |
| Florida | 12,367 | 0.55× |
| New Jersey | 11,880 | 1.4× |
| North Carolina | 10,384 | 1.04× |
| Georgia | 9,696 | 0.94× |
| Virginia | 9,318 | 1.15× |
| Colorado | 9,228 | 1.76× |
| Washington | 9,081 | 1.36× |
| Ohio | 7,103 | 0.69× |
| Michigan | 6,394 | 0.73× |
| Maryland | 6,052 | 1.06× |
| Minnesota | 5,992 | 1.25× |
| Tennessee | 5,990 | 0.9× |
| Oregon | 5,258 | 1.38× |
| Connecticut | 4,945 | 1.48× |
| Arizona | 4,931 | 0.72× |
| Wisconsin | 4,333 | 0.86× |
| South Carolina | 4,253 | 0.85× |
| Indiana | 4,064 | 0.67× |
| Missouri | 3,647 | 0.68× |
| Alabama | 3,282 | 0.7× |
| Louisiana | 3,271 | 0.76× |
| Utah | 2,891 | 0.97× |
| Washington, District of Columbia | 2,765 | 2.76× |
| Kentucky | 2,575 | 0.62× |
| New Hampshire | 1,978 | 1.51× |
| Oklahoma | 1,847 | 0.5× |
| Maine | 1,790 | 1.5× |
| Rhode Island | 1,741 | 1.64× |
| Iowa | 1,691 | 0.62× |
| Nevada | 1,681 | 0.52× |
| Kansas | 1,672 | 0.64× |
| Arkansas | 1,406 | 0.51× |
| Idaho | 1,126 | 0.67× |
| Mississippi | 1,106 | 0.4× |
| Hawaii | 1,076 | 0.75× |
| Nebraska | 959 | 0.57× |
| Vermont | 893 | 1.53× |
| Montana | 739 | 0.8× |
| Delaware | 729 | 0.79× |
| West Virginia | 716 | 0.46× |
| New Mexico | 657 | 0.39× |
| Alaska | 597 | 0.84× |
| South Dakota | 345 | 0.45× |
| North Dakota | 316 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5.74× | Business & Career |
| Home equity | 4.24× | Home & Garden |
| Mothercare | 6.93× | Kids & Family |
| UK garage | 9.82× | Music & Radio |
| Assassin's Creed II | 10.3× | Games |
| Elsword | 20× | Games |
| Theocracy | 9.76× | Music & Radio |
| JDSU | 3.5× | Business & Career |
| Historic site | 4.41× | Arts & Culture |
| Isometric exercise | 8.99× | Sports |
| Collectable | 1.62× | Kids & Family |
| Bank account | 2.49× | Business & Career |
| Fairy godmother | 7.29× | Literature |
| Natural rubber | 1.96× | Cars & Mobility |
| Iowa River | 23.45× | Travel & Leisure |
| Stamp collecting | 4.32× | Home & Garden |
| Ludo (board game) | 10.1× | Games |
| Janitor | 5.64× | Home & Garden |
| Arco Iris | 16.44× | Music & Radio |
| Gumbal | 6.89× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.79 |
| Sustainability | BALANCE | 3.73 |
| Design Affinity | PREMIUM | 2.08 |
| Indulgence | JOY | 1.99 |
| LGBTQ+ Identity | OPEN | 1.79 |
| DIY Mentality | THRILL | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.3% |
| Germany | 4.7% |
| United Kingdom | 3.9% |
See BHLDN audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does BHLDN have in United States?
BHLDN has an estimated audience of 333,383 people in United States, concentrated in California and New York.
What is the gender split and age of BHLDN fans?
85.7% of BHLDN fans are female, 14.3% are male, with an average age of 32.2 years.
Which brands do BHLDN fans like most?
BHLDN fans show strongest brand affinity for Product design (5.74×), Home equity (4.24×), and Mothercare (6.93×) over the country average.
Where do BHLDN fans live in United States?
BHLDN fans in United States are most concentrated in California (reach 45,415), New York (reach 36,305), and Texas (reach 26,884). These three regions account for the largest share of the active audience.
What other brands do BHLDN fans also like?
Beyond BHLDN itself, the audience over-indexes on Home equity (4.24×), Mothercare (6.93×), UK garage (9.82×), and Assassin's Creed II (10.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BHLDN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.