Billings Gazette Audience in United States

Billings Gazette logo

Billings Gazette has an estimated audience of 442,496 people in United States. 59.4% are female, 40.6% are male, average age 42.2. Top regions: Montana, Colorado, Wyoming. Top brand affinities: Sailor, Nebraska, Elsword, Pillow, Sinaloa.

The average Billings Gazette fan in United States is 42.2 years old, more female, and lives primarily in Montana. The audience is concentrated in Montana, Colorado, Wyoming. Top brand affinities include Sailor, Nebraska, Elsword, with strongest over-indexing on Sailor (4.86× the country average). Demographically, the Billings Gazette audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Billings Gazette fans

Demographic split for Billings Gazette audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.2
Estimated audience size442,496

Audience persona

The typical Billings Gazette fan in United States is more female, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Billings Gazette in United States
RegionReachAffinity
Montana52,61442.86×
Colorado3,3340.48×
Wyoming2,6824.09×
Arizona1,5150.17×
Washington1,4250.16×
North Dakota9441.04×
Texas9220.02×
California7830.02×
Utah7640.19×
Minnesota7290.11×
Oregon6240.12×
Idaho5580.25×
Florida4830.02×
Alaska3890.41×
Nevada3840.09×
New York3320.01×
South Dakota3120.31×
Tennessee2620.03×
Georgia2600.02×
Oklahoma2040.04×
Missouri1740.02×
Kansas1450.04×
Michigan1340.01×
Nebraska1320.06×
Illinois1280.01×
New Mexico1240.06×
Wisconsin1220.02×
North Carolina1180.01×
Indiana1180.01×
Alabama1160.02×
Virginia1120.01×
Pennsylvania1030.01×
Iowa910.02×
Ohio850.01×
Hawaii750.04×
Washington, District of Columbia590.04×
Arkansas580.02×
Louisiana540.01×
New Hampshire510.03×
Massachusetts500.01×
South Carolina490.01×
New Jersey470×
Maryland400.01×
Mississippi320.01×
Connecticut300.01×
Kentucky280.01×
West Virginia270.01×
Maine190.01×
Rhode Island160.01×
Vermont160.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billings Gazette audience
BrandAffinityCategory
Sailor4.86×Travel & Leisure
Nebraska2.21×Travel & Leisure
Elsword12.33×Games
Pillow1.53×Home & Garden
Sinaloa2.39×Travel & Leisure
Zoo Tycoon (series)12.33×Games
Justice1.71×Politics & Society
Rajasthan7.54×Travel & Leisure
Urban horticulture1.54×Home & Garden
Home staging2.22×Home & Garden
MK1.61×Music & Radio
HydraFacial2.98×Beauty & Wellness
Jeep Wagoneer2×Cars & Mobility
Google Analytics1.7×Internet & Social Media
Northrop Grumman2×Business & Career
Kerala2×Travel & Leisure
Corona (band)1.7×Music & Radio
Governor of Michigan2.18×Politics & Society
Kento Yamazaki3.23×Movies & TV
Molly Hatchet3.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billings Gazette audience
TraitClusterScore
SustainabilityBALANCE1.4
Quality AwarenessPREMIUM1.17
Need for SecurityCONSERVATISM1.15
Community OrientationOPEN1.12
Risk AppetiteTHRILL1.12
PatriotismCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Billings Gazette
CountryShare
United States98.4%
China0.3%
Japan0.1%

See Billings Gazette audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Billings Gazette have in United States?

Billings Gazette has an estimated audience of 442,496 people in United States, concentrated in Montana and Colorado.

What is the gender split and age of Billings Gazette fans?

59.4% of Billings Gazette fans are female, 40.6% are male, with an average age of 42.2 years.

Which brands do Billings Gazette fans like most?

Billings Gazette fans show strongest brand affinity for Sailor (4.86×), Nebraska (2.21×), and Elsword (12.33×) over the country average.

Where do Billings Gazette fans live in United States?

Billings Gazette fans in United States are most concentrated in Montana (reach 52,614), Colorado (reach 3,334), and Wyoming (reach 2,682). These three regions account for the largest share of the active audience.

What other brands do Billings Gazette fans also like?

Beyond Billings Gazette itself, the audience over-indexes on Nebraska (2.21×), Elsword (12.33×), Pillow (1.53×), and Sinaloa (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billings Gazette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.