Billionaire Audience in United States

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Billionaire has an estimated audience of 5,717,286 people in United States. 49.9% are female, 50.1% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Throne of Glass, Israel, Jingoism, Home equity, Historic site.

The average Billionaire fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Throne of Glass, Israel, Jingoism, with strongest over-indexing on Throne of Glass (7.86× the country average). Demographically, the Billionaire audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Billionaire fans

Demographic split for Billionaire audience in United States
MetricValue
Female49.9%
Male50.1%
Average age39.4
Estimated audience size5,717,286

Audience persona

The typical Billionaire fan in United States is balanced, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Throne of Glass.

Top regions in United States

Top regions ranked by reach for Billionaire in United States
RegionReachAffinity
California832,0391.32×
Texas531,6591.08×
Florida457,2771.18×
New York416,6111.3×
Pennsylvania211,6001.1×
Illinois211,2131.11×
Georgia191,4251.09×
North Carolina177,5921.03×
Ohio169,7150.96×
Michigan165,6921.11×
New Jersey162,8241.12×
Virginia147,2651.06×
Washington141,3941.23×
Massachusetts121,9281.08×
Arizona111,9210.96×
Maryland109,0601.11×
Indiana106,3141.02×
Tennessee105,7930.92×
Colorado91,9371.02×
Missouri90,9870.99×
Wisconsin87,7701.02×
South Carolina82,8280.96×
Minnesota79,5950.97×
Oregon75,1231.15×
Alabama71,8760.9×
Louisiana71,6820.97×
Kentucky70,2950.98×
Nevada64,3361.16×
Connecticut61,3201.07×
Oklahoma60,9900.96×
Iowa48,0931.02×
Utah46,9060.92×
Mississippi45,8830.97×
Arkansas41,4050.88×
Kansas40,2850.89×
Hawaii29,7251.21×
Idaho24,6070.86×
Nebraska24,0060.84×
New Mexico23,9770.84×
New Hampshire22,2510.99×
West Virginia20,9110.79×
Washington, District of Columbia20,9011.22×
Rhode Island20,0601.1×
Maine18,3380.9×
Delaware14,1330.9×
Montana13,3050.84×
Alaska10,4930.86×
South Dakota9,5420.72×
Vermont8,8830.89×
North Dakota8,4910.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billionaire audience
BrandAffinityCategory
Throne of Glass7.86×Literature
Israel1.86×Travel & Leisure
Jingoism1.73×Politics & Society
Home equity1.57×Home & Garden
Historic site3.33×Arts & Culture
Grinch2.88×Movies & TV
Home staging3.73×Home & Garden
Vocal harmony2.96×Music & Radio
Bank account1.51×Business & Career
Goop3.02×Internet & Social Media
JDSU1.68×Business & Career
Kona Grill5.72×Food & Beverages
Kendra Scott1.52×Fashion & Accessoires
Jeep Wagoneer2.92×Cars & Mobility
N1 road (South Africa)1.93×Travel & Leisure
College of the Holy Cross7.02×Business & Career
Grace Slick3.84×Music & Radio
Governor of Michigan3.14×Politics & Society
Acoustic music1.91×Music & Radio
Sears1.73×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billionaire audience
TraitClusterScore
Risk AppetiteTHRILL1.3
Career OrientationPOWER1.28
Early Adopter MentalityPOWER1.24
Need for SecurityCONSERVATISM1.24
IndividualismJOY1.16
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Billionaire
CountryShare
United States29.4%
India10.6%
United Kingdom7.4%

See Billionaire audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Billionaire have in United States?

Billionaire has an estimated audience of 5,717,286 people in United States, concentrated in California and Texas.

What is the gender split and age of Billionaire fans?

49.9% of Billionaire fans are female, 50.1% are male, with an average age of 39.4 years.

Which brands do Billionaire fans like most?

Billionaire fans show strongest brand affinity for Throne of Glass (7.86×), Israel (1.86×), and Jingoism (1.73×) over the country average.

Where do Billionaire fans live in United States?

Billionaire fans in United States are most concentrated in California (reach 832,039), Texas (reach 531,659), and Florida (reach 457,277). These three regions account for the largest share of the active audience.

What other brands do Billionaire fans also like?

Beyond Billionaire itself, the audience over-indexes on Israel (1.86×), Jingoism (1.73×), Home equity (1.57×), and Historic site (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billionaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.