Bird food Audience in United States

Bird food logo

Bird food has an estimated audience of 353,911 people in United States. 76.3% are female, 23.7% are male, average age 49.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Collectable, Pillow, Zoo Tycoon (series), Whataburger.

The average Bird food fan in United States is 49.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Collectable, Pillow, with strongest over-indexing on Elsword (19.27× the country average). Demographically, the Bird food audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bird food fans

Demographic split for Bird food audience in United States
MetricValue
Female76.3%
Male23.7%
Average age49.1
Estimated audience size353,911

Audience persona

The typical Bird food fan in United States is more female, around 49.1 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Bird food in United States
RegionReachAffinity
California45,5351.17×
Texas34,1181.12×
Florida23,7280.99×
New York22,0261.11×
Illinois15,0391.28×
Pennsylvania13,5291.14×
North Carolina12,0421.13×
New Jersey11,5211.28×
Ohio11,3781.04×
Michigan11,1901.21×
Georgia10,9911.01×
Virginia9,0891.05×
Indiana7,9001.22×
Tennessee7,7241.09×
Massachusetts7,6761.1×
Arizona7,1460.99×
Louisiana6,7311.47×
Maryland6,6241.09×
Missouri6,4931.14×
Washington6,3940.9×
Wisconsin5,6741.07×
Minnesota5,0691×
South Carolina4,9860.94×
Connecticut4,6871.32×
Kentucky4,5691.03×
Colorado4,4410.8×
Alabama4,1980.85×
Oklahoma4,1211.05×
Oregon3,7110.91×
Iowa3,0271.04×
Nevada3,0180.88×
Kansas2,9971.07×
Arkansas2,9761.02×
Mississippi2,4980.86×
Utah2,3470.74×
Nebraska1,8311.03×
Hawaii1,8051.19×
West Virginia1,6941.03×
New Mexico1,6160.91×
New Hampshire1,5941.14×
Maine1,5761.24×
Idaho1,2100.68×
Rhode Island1,0940.97×
Delaware9680.99×
South Dakota6310.77×
Washington, District of Columbia6000.56×
Montana5700.58×
North Dakota5350.74×
Alaska5100.67×
Vermont4750.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bird food audience
BrandAffinityCategory
Elsword19.27×Games
Collectable1.73×Kids & Family
Pillow2.12×Home & Garden
Zoo Tycoon (series)19.27×Games
Whataburger1.67×Food & Beverages
Goop3.51×Internet & Social Media
Governor of Michigan4.81×Politics & Society
Fairy godmother4.55×Literature
Historic site2.32×Arts & Culture
headspace5.02×Health
Wok3.36×Food & Beverages
Hibachi3.87×Food & Beverages
Google Home3.18×Technology & Electronics
Cherish (group)5.07×Music & Radio
Jeep Wagoneer2.59×Cars & Mobility
Home staging2.2×Home & Garden
Grace Slick3.56×Music & Radio
Public speaking1.59×Politics & Society
Grinch1.62×Movies & TV
Vocal harmony1.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bird food audience
TraitClusterScore
SustainabilityBALANCE2.05
Family OrientationCONSERVATISM1.62
DIY MentalityTHRILL1.58
Community OrientationOPEN1.53
IndividualismJOY1.34
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Bird food
CountryShare
United States39.9%
Germany24.1%
United Kingdom17.4%

See Bird food audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bird food have in United States?

Bird food has an estimated audience of 353,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Bird food fans?

76.3% of Bird food fans are female, 23.7% are male, with an average age of 49.1 years.

Which brands do Bird food fans like most?

Bird food fans show strongest brand affinity for Elsword (19.27×), Collectable (1.73×), and Pillow (2.12×) over the country average.

Where do Bird food fans live in United States?

Bird food fans in United States are most concentrated in California (reach 45,535), Texas (reach 34,118), and Florida (reach 23,728). These three regions account for the largest share of the active audience.

What other brands do Bird food fans also like?

Beyond Bird food itself, the audience over-indexes on Collectable (1.73×), Pillow (2.12×), Zoo Tycoon (series) (19.27×), and Whataburger (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bird food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.