Bird of prey Audience in United States

Bird of prey logo

Bird of prey has an estimated audience of 3,196,671 people in United States. 33.8% are female, 66.2% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Pro-Ject, Google Home, Product design.

The average Bird of prey fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Pro-Ject, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bird of prey audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bird of prey fans

Demographic split for Bird of prey audience in United States
MetricValue
Female33.8%
Male66.2%
Average age37.9
Estimated audience size3,196,671

Audience persona

The typical Bird of prey fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bird of prey in United States
RegionReachAffinity
California361,0541.03×
Texas267,3840.97×
Florida197,5560.91×
New York166,9650.93×
Pennsylvania103,6310.96×
Illinois94,8810.89×
Georgia93,9680.95×
North Carolina91,7650.95×
Ohio88,6720.9×
Michigan81,5480.98×
Virginia73,6030.95×
Washington71,5451.12×
Colorado67,8161.35×
New Jersey66,5350.82×
Arizona63,1130.97×
Tennessee61,4840.96×
Massachusetts59,4550.94×
Indiana55,9920.96×
South Carolina54,0541.12×
Maryland51,9860.95×
Missouri49,1490.95×
Wisconsin46,2350.96×
Idaho45,7462.85×
Minnesota44,6210.97×
Oregon43,0611.18×
Alabama39,4570.88×
Louisiana38,2960.93×
Kentucky38,2890.96×
Oklahoma37,2751.05×
Utah33,1971.16×
Connecticut29,6720.93×
Nevada27,9450.9×
Kansas24,2740.96×
Arkansas24,0880.91×
Iowa23,6460.9×
Mississippi23,0250.87×
New Mexico16,7951.05×
West Virginia14,6150.98×
Nebraska14,2060.89×
Hawaii12,3390.9×
New Hampshire12,0080.95×
Maine11,3460.99×
Montana10,3151.16×
Rhode Island8,9060.88×
Washington, District of Columbia7,7470.81×
Delaware6,9510.79×
Alaska6,7050.98×
Vermont6,0671.08×
South Dakota5,9280.8×
North Dakota5,0430.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bird of prey audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Pro-Ject8.08×Music & Radio
Google Home11.64×Technology & Electronics
Product design2.57×Business & Career
Urban Outfitters2.41×Shopping
Minnesota2.06×Travel & Leisure
Alaska1.9×Travel & Leisure
Nebraska2.9×Travel & Leisure
The Historian16.48×Literature
Historic site4.01×Arts & Culture
N1 road (South Africa)3.68×Travel & Leisure
Hipster8.08×Politics & Society
John Key19.1×Politics & Society
Eurail16.57×Cars & Mobility
Unique Gifts1.78×Shopping
Nationality1.57×Politics & Society
Justice2.11×Politics & Society
JDSU2.18×Business & Career
KSTP-TV5.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bird of prey audience
TraitClusterScore
PatriotismCONSERVATISM2.19
Luxury OrientationPREMIUM1.7
Need for SecurityCONSERVATISM1.49
Career OrientationPOWER1.43
Risk AppetiteTHRILL1.38
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Bird of prey
CountryShare
United States31.8%
United Kingdom5.8%
Pakistan5.6%

See Bird of prey audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bird of prey have in United States?

Bird of prey has an estimated audience of 3,196,671 people in United States, concentrated in California and Texas.

What is the gender split and age of Bird of prey fans?

33.8% of Bird of prey fans are female, 66.2% are male, with an average age of 37.9 years.

Which brands do Bird of prey fans like most?

Bird of prey fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Pro-Ject (8.08×) over the country average.

Where do Bird of prey fans live in United States?

Bird of prey fans in United States are most concentrated in California (reach 361,054), Texas (reach 267,384), and Florida (reach 197,556). These three regions account for the largest share of the active audience.

What other brands do Bird of prey fans also like?

Beyond Bird of prey itself, the audience over-indexes on Mathcore (18.06×), Pro-Ject (8.08×), Google Home (11.64×), and Product design (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bird of prey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.