Black turtle bean Audience in United States

Black turtle bean logo

Black turtle bean has an estimated audience of 420,345 people in United States. 72.2% are female, 27.8% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, Hebe, Goop, Elsword, Nationality.

The average Black turtle bean fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Hebe, Goop, with strongest over-indexing on Product design (2.21× the country average). Demographically, the Black turtle bean audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Black turtle bean fans

Demographic split for Black turtle bean audience in United States
MetricValue
Female72.2%
Male27.8%
Average age39.7
Estimated audience size420,345

Audience persona

The typical Black turtle bean fan in United States is more female, around 39.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Black turtle bean in United States
RegionReachAffinity
California39,1370.85×
Texas29,7720.82×
Florida22,2100.78×
Michigan19,9741.82×
New Jersey15,9661.49×
Illinois15,8821.13×
New York15,8310.67×
Pennsylvania12,2160.86×
Ohio10,5100.81×
Georgia9,7700.75×
Washington9,3101.1×
North Carolina9,2740.73×
Minnesota9,0731.51×
Oregon8,5851.78×
Oklahoma7,9911.71×
Wisconsin7,8841.25×
Arizona7,6530.89×
Virginia7,1430.7×
Louisiana6,9761.29×
Missouri6,3950.94×
Indiana6,0530.79×
Iowa5,9411.72×
Maryland5,8360.81×
Tennessee5,8300.69×
Massachusetts5,8010.7×
Colorado4,5610.69×
Alabama4,4030.75×
Kansas4,1261.25×
Kentucky3,9320.75×
South Carolina3,6000.57×
Connecticut3,3590.8×
Arkansas3,2050.93×
Nevada3,0380.75×
Nebraska3,0031.42×
Utah2,8060.75×
Mississippi2,6150.76×
Idaho2,4751.17×
North Dakota1,5561.8×
Montana1,4251.22×
Maine1,4210.94×
Hawaii1,3790.76×
New Mexico1,3150.62×
West Virginia1,2660.65×
Delaware1,2201.05×
South Dakota1,2151.25×
New Hampshire1,1650.7×
Alaska9661.07×
Vermont9321.26×
Rhode Island8290.62×
Wyoming7831.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black turtle bean audience
BrandAffinityCategory
Product design2.21×Business & Career
Hebe7.26×Home & Garden
Goop4.86×Internet & Social Media
Elsword14.67×Games
Nationality1.73×Politics & Society
Governor of Michigan5.97×Politics & Society
Historic site3.17×Arts & Culture
Fairy godmother5.47×Literature
Zoo Tycoon (series)14.67×Games
Stamp collecting3.18×Home & Garden
headspace5.97×Health
Bank account1.57×Business & Career
Wok4.14×Food & Beverages
Mathcore4.96×Music & Radio
Hibachi4.8×Food & Beverages
Google Home3.91×Technology & Electronics
Grinch2.42×Movies & TV
Kendra Scott1.76×Fashion & Accessoires
Kansas1.5×Travel & Leisure
Grace Slick4.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black turtle bean audience
TraitClusterScore
Urban LifestyleOPEN1.56
Healthy LifestyleBALANCE1.52
Family OrientationCONSERVATISM1.39
IndulgenceJOY1.37
ExtroversionTHRILL1.32
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Black turtle bean
CountryShare
United States34.6%
Venezuela21.3%
Taiwan9.4%

See Black turtle bean audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Black turtle bean have in United States?

Black turtle bean has an estimated audience of 420,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Black turtle bean fans?

72.2% of Black turtle bean fans are female, 27.8% are male, with an average age of 39.7 years.

Which brands do Black turtle bean fans like most?

Black turtle bean fans show strongest brand affinity for Product design (2.21×), Hebe (7.26×), and Goop (4.86×) over the country average.

Where do Black turtle bean fans live in United States?

Black turtle bean fans in United States are most concentrated in California (reach 39,137), Texas (reach 29,772), and Florida (reach 22,210). These three regions account for the largest share of the active audience.

What other brands do Black turtle bean fans also like?

Beyond Black turtle bean itself, the audience over-indexes on Hebe (7.26×), Goop (4.86×), Elsword (14.67×), and Nationality (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black turtle bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.