Blue Steel Audience in United States
Blue Steel has an estimated audience of 339,852 people in United States. 69.1% are female, 30.9% are male, average age 49.2. Top regions: California, Texas, New York. Top brand affinities: Elsword, Goop, Pillow, Zoo Tycoon (series), Governor of Michigan.
The average Blue Steel fan in United States is 49.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Goop, Pillow, with strongest over-indexing on Elsword (14.47× the country average). Demographically, the Blue Steel audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Blue Steel fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 49.2 |
| Estimated audience size | 339,852 |
Audience persona
The typical Blue Steel fan in United States is more female, around 49.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,129 | 1.18× |
| Texas | 27,472 | 0.94× |
| New York | 22,715 | 1.2× |
| Florida | 19,973 | 0.87× |
| Illinois | 11,787 | 1.04× |
| New Jersey | 11,152 | 1.29× |
| Pennsylvania | 10,617 | 0.93× |
| Ohio | 9,266 | 0.89× |
| Washington | 9,168 | 1.34× |
| North Carolina | 8,983 | 0.88× |
| Georgia | 8,637 | 0.82× |
| Virginia | 8,156 | 0.99× |
| Michigan | 8,058 | 0.91× |
| Arizona | 7,631 | 1.1× |
| Massachusetts | 7,594 | 1.13× |
| Tennessee | 7,278 | 1.07× |
| Missouri | 7,256 | 1.32× |
| Colorado | 6,821 | 1.27× |
| Indiana | 5,561 | 0.9× |
| Oregon | 5,246 | 1.35× |
| Maryland | 5,155 | 0.88× |
| Minnesota | 4,940 | 1.01× |
| Wisconsin | 4,587 | 0.9× |
| South Carolina | 4,173 | 0.82× |
| Alabama | 4,002 | 0.84× |
| Utah | 3,846 | 1.26× |
| Kentucky | 3,748 | 0.88× |
| Louisiana | 3,639 | 0.83× |
| Oklahoma | 3,565 | 0.94× |
| Connecticut | 3,316 | 0.97× |
| Nevada | 3,080 | 0.94× |
| Kansas | 2,710 | 1.01× |
| Arkansas | 2,382 | 0.85× |
| Iowa | 2,362 | 0.84× |
| Mississippi | 2,132 | 0.76× |
| Idaho | 1,921 | 1.13× |
| Hawaii | 1,702 | 1.17× |
| Nebraska | 1,643 | 0.96× |
| West Virginia | 1,494 | 0.94× |
| New Hampshire | 1,473 | 1.1× |
| Maine | 1,372 | 1.13× |
| Washington, District of Columbia | 1,345 | 1.32× |
| New Mexico | 1,306 | 0.77× |
| Montana | 1,052 | 1.12× |
| Rhode Island | 1,026 | 0.95× |
| Alaska | 816 | 1.12× |
| Delaware | 697 | 0.74× |
| Vermont | 654 | 1.1× |
| South Dakota | 611 | 0.78× |
| North Dakota | 558 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 14.47× | Games |
| Goop | 4.03× | Internet & Social Media |
| Pillow | 1.6× | Home & Garden |
| Zoo Tycoon (series) | 14.47× | Games |
| Governor of Michigan | 5.18× | Politics & Society |
| Historic site | 2.9× | Arts & Culture |
| Fairy godmother | 4.62× | Literature |
| Wok | 3.76× | Food & Beverages |
| Grinch | 2.21× | Movies & TV |
| headspace | 4.8× | Health |
| Kendra Scott | 1.5× | Fashion & Accessoires |
| Hibachi | 3.95× | Food & Beverages |
| Google Home | 3.1× | Technology & Electronics |
| Soldering iron | 1.57× | Home & Garden |
| Vocal harmony | 2.13× | Music & Radio |
| Hipster | 4.3× | Politics & Society |
| Grace Slick | 3.87× | Music & Radio |
| Cherish (group) | 4.61× | Music & Radio |
| TV Fanatic | 4.48× | Movies & TV |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.43 |
| Individualism | JOY | 1.4 |
| Luxury Orientation | PREMIUM | 1.33 |
| Family Orientation | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.25 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.9% |
| Germany | 10.3% |
| Canada | 6.0% |
See Blue Steel audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Blue Steel have in United States?
Blue Steel has an estimated audience of 339,852 people in United States, concentrated in California and Texas.
What is the gender split and age of Blue Steel fans?
69.1% of Blue Steel fans are female, 30.9% are male, with an average age of 49.2 years.
Which brands do Blue Steel fans like most?
Blue Steel fans show strongest brand affinity for Elsword (14.47×), Goop (4.03×), and Pillow (1.6×) over the country average.
Where do Blue Steel fans live in United States?
Blue Steel fans in United States are most concentrated in California (reach 44,129), Texas (reach 27,472), and New York (reach 22,715). These three regions account for the largest share of the active audience.
What other brands do Blue Steel fans also like?
Beyond Blue Steel itself, the audience over-indexes on Goop (4.03×), Pillow (1.6×), Zoo Tycoon (series) (14.47×), and Governor of Michigan (5.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Blue Steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.