Body image Audience in United States

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Body image has an estimated audience of 669,235 people in United States. 80.5% are female, 19.5% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Home equity, Bank account, Product design, Goop.

The average Body image fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Home equity, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Body image audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Body image fans

Demographic split for Body image audience in United States
MetricValue
Female80.5%
Male19.5%
Average age39.5
Estimated audience size669,235

Audience persona

The typical Body image fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Body image in United States
RegionReachAffinity
California82,3411.12×
Texas54,9530.96×
Florida40,0200.88×
Louisiana39,4424.57×
New York37,8291.01×
Illinois22,9861.03×
Pennsylvania21,4070.95×
North Carolina20,9221.04×
Georgia18,5070.9×
Maryland17,4911.52×
Ohio16,9500.82×
New Jersey15,8300.93×
Michigan15,7120.9×
Virginia15,5230.95×
Washington14,6871.09×
Arizona14,4581.06×
Massachusetts12,6630.96×
Tennessee11,5430.86×
Indiana11,0830.91×
Minnesota9,6991.01×
Missouri9,1070.84×
Wisconsin8,9310.89×
Colorado8,6820.82×
Kentucky8,0940.96×
Oregon7,8231.02×
Utah7,5621.26×
Alabama7,4700.8×
South Carolina7,2380.72×
Connecticut6,0760.91×
Oklahoma5,8340.78×
Nevada5,8160.9×
Kansas4,9520.94×
Iowa4,9400.9×
Mississippi4,5130.82×
Arkansas4,3030.78×
Nebraska3,5931.07×
Hawaii3,1261.09×
Idaho3,1050.93×
West Virginia2,9990.96×
New Mexico2,6260.78×
Delaware1,9421.05×
Maine1,8790.78×
Rhode Island1,7350.81×
Washington, District of Columbia1,7300.86×
New Hampshire1,7220.65×
Montana1,3440.72×
South Dakota1,3260.86×
North Dakota1,2920.94×
Vermont1,2091.03×
Alaska1,0880.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Body image audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Home equity2.68×Home & Garden
Bank account3.3×Business & Career
Product design2.37×Business & Career
Goop5.05×Internet & Social Media
Governor of Michigan6.78×Politics & Society
headspace8.36×Health
Fairy godmother5.91×Literature
Cherish (group)8.45×Music & Radio
Google Home5.01×Technology & Electronics
Natural rubber1.59×Cars & Mobility
Israel1.57×Travel & Leisure
Mothercare2.41×Kids & Family
Gilt.com6.01×Shopping
Jingoism1.56×Politics & Society
JDSU2.1×Business & Career
Hardik Pandya9.54×Sports
3D printing1.6×Technology & Electronics
National Paralympic Committee14.23×Sports
JC Whitney9.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Body image audience
TraitClusterScore
Design AffinityPREMIUM1.77
IndulgenceJOY1.48
MindfulnessBALANCE1.43
SustainabilityBALANCE1.38
Community OrientationOPEN1.34
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Body image
CountryShare
United States46.3%
United Kingdom10.7%
Australia9.7%

See Body image audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Body image have in United States?

Body image has an estimated audience of 669,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Body image fans?

80.5% of Body image fans are female, 19.5% are male, with an average age of 39.5 years.

Which brands do Body image fans like most?

Body image fans show strongest brand affinity for Keene, New Hampshire (675×), Home equity (2.68×), and Bank account (3.3×) over the country average.

Where do Body image fans live in United States?

Body image fans in United States are most concentrated in California (reach 82,341), Texas (reach 54,953), and Florida (reach 40,020). These three regions account for the largest share of the active audience.

What other brands do Body image fans also like?

Beyond Body image itself, the audience over-indexes on Home equity (2.68×), Bank account (3.3×), Product design (2.37×), and Goop (5.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Body image. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.