Border Audience in United States

Border logo

Border has an estimated audience of 1,651,793 people in United States. 46.7% are female, 53.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, 3D printing, Panama, MK, N1 road (South Africa).

The average Border fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, 3D printing, Panama, with strongest over-indexing on Minnesota (1.84× the country average). Demographically, the Border audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Border fans

Demographic split for Border audience in United States
MetricValue
Female46.7%
Male53.3%
Average age41.4
Estimated audience size1,651,793

Audience persona

The typical Border fan in United States is balanced, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Border in United States
RegionReachAffinity
California244,1421.34×
Texas176,0191.24×
Florida109,0930.98×
New York101,4671.1×
Illinois54,9981×
Pennsylvania54,7100.98×
Georgia50,0050.98×
Ohio47,0710.93×
North Carolina46,1170.93×
Michigan44,4451.03×
Arizona44,2061.31×
Washington39,2581.18×
New Jersey38,4630.92×
Virginia38,1010.95×
Massachusetts32,2230.99×
Maryland28,4651×
Missouri28,1931.06×
Tennessee27,2270.82×
Indiana25,4140.84×
Minnesota25,3641.07×
Colorado25,2890.97×
Wisconsin23,7280.95×
Oregon22,1211.17×
Alabama21,3930.93×
Kentucky20,3050.98×
South Carolina19,1600.77×
Louisiana18,6010.87×
Oklahoma16,0360.87×
Nevada15,2850.96×
Utah14,8421×
Connecticut14,4510.87×
Iowa12,9520.95×
Kansas12,5960.97×
Arkansas11,1230.82×
Mississippi10,9050.8×
Nebraska10,6661.29×
New Mexico9,8881.19×
Idaho8,2671×
Hawaii7,5301.06×
West Virginia7,1190.93×
Washington, District of Columbia5,9521.2×
New Hampshire5,8930.91×
Delaware5,3811.18×
Maine5,0510.85×
Rhode Island4,9470.94×
Montana4,4960.98×
North Dakota3,8611.14×
South Dakota3,3930.89×
Vermont3,2351.12×
Alaska2,9780.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Border audience
BrandAffinityCategory
Minnesota1.84×Travel & Leisure
3D printing2.05×Technology & Electronics
Panama2.5×Travel & Leisure
MK2.49×Music & Radio
N1 road (South Africa)2.45×Travel & Leisure
Sears1.87×Shopping
Spinal muscular atrophy3.92×Health
JTV (Indonesia)2.15×
Northrop Grumman2.28×Business & Career
iZombie4.88×Movies & TV
Penn & Teller2.77×Movies & TV
Better Off Dead (film)3.36×Movies & TV
Dental hygienist2.02×Health
Enfamil1.98×Kids & Family
Life of Pi2.72×Movies & TV
Mackenzie Foy2.01×Fashion & Accessoires
Isabela (province)3.4×
Lebanese cuisine1.91×Food & Beverages
Mad About You2.97×Movies & TV
Boracay2.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Border audience
TraitClusterScore
Career OrientationPOWER1.4
IndividualismJOY1.34
TraditionCONSERVATISM1.34
Convenience OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.27
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Border
CountryShare
United States17.1%
Brazil11.7%
Mexico10.5%

See Border audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Border have in United States?

Border has an estimated audience of 1,651,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Border fans?

46.7% of Border fans are female, 53.3% are male, with an average age of 41.4 years.

Which brands do Border fans like most?

Border fans show strongest brand affinity for Minnesota (1.84×), 3D printing (2.05×), and Panama (2.5×) over the country average.

Where do Border fans live in United States?

Border fans in United States are most concentrated in California (reach 244,142), Texas (reach 176,019), and Florida (reach 109,093). These three regions account for the largest share of the active audience.

What other brands do Border fans also like?

Beyond Border itself, the audience over-indexes on 3D printing (2.05×), Panama (2.5×), MK (2.49×), and N1 road (South Africa) (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Border. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.