Boss (TV series) Audience in United States

Boss (TV series) logo

Boss (TV series) has an estimated audience of 657,838 people in United States. 54.7% are female, 45.3% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Hammacher Schlemmer, Defrutum, Throne of Glass, Elsword.

The average Boss (TV series) fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Hammacher Schlemmer, Defrutum, with strongest over-indexing on The Halal Guys (103.98× the country average). Demographically, the Boss (TV series) audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Boss (TV series) fans

Demographic split for Boss (TV series) audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.1
Estimated audience size657,838

Audience persona

The typical Boss (TV series) fan in United States is balanced, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Boss (TV series) in United States
RegionReachAffinity
California126,5331.75×
Texas83,4741.48×
Florida55,6521.25×
New York53,1891.45×
Illinois29,4691.34×
Massachusetts26,6112.05×
Arizona24,1991.8×
New Jersey20,7531.24×
North Carolina20,3181.03×
Georgia19,4550.96×
Pennsylvania18,5260.84×
Virginia15,3640.96×
Michigan14,0650.82×
Ohio13,8010.68×
Washington13,3131.01×
Maryland12,3891.1×
Tennessee9,7880.74×
Colorado8,9160.86×
Indiana8,0760.67×
Missouri7,8530.74×
Nevada7,7711.22×
Louisiana7,6050.9×
South Carolina7,3780.75×
Oregon7,1780.95×
Minnesota6,5640.7×
Alabama6,5480.71×
Connecticut6,5440.99×
Wisconsin6,2440.63×
Arkansas5,4441×
Oklahoma5,0020.68×
Kentucky4,9560.6×
Utah4,4700.76×
Kansas3,9260.76×
Iowa3,4480.64×
Mississippi3,4350.63×
South Dakota3,3652.21×
New Mexico3,2300.98×
North Dakota3,0022.22×
New Hampshire2,9651.14×
Washington, District of Columbia2,9271.48×
Nebraska2,5330.77×
Rhode Island2,4611.18×
Hawaii2,3480.83×
Idaho2,2030.67×
Maine1,9750.84×
West Virginia1,6680.54×
Montana1,4560.8×
Delaware1,4490.8×
Alaska9250.66×
Vermont8060.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boss (TV series) audience
BrandAffinityCategory
The Halal Guys103.98×Food & Beverages
Hammacher Schlemmer28.86×Fashion & Accessoires
Defrutum306.96×Food & Beverages
Throne of Glass11.09×Literature
Elsword23.48×Games
Home equity2.1×Home & Garden
Guy Fieri3.28×Movies & TV
Google Photos2.09×Technology & Electronics
Historic site3.39×Arts & Culture
JDSU2.31×Business & Career
Gothic Lolita30.62×Fashion & Accessoires
College of the Holy Cross10.75×Business & Career
Pai gow14.52×Games
Home staging3.38×Home & Garden
Morphine (band)5.2×Music & Radio
UK hardcore20.43×Music & Radio
Nebraska Cornhuskers football1.67×Sports
Fairy godmother3.32×Literature
Panama1.64×Travel & Leisure
Noodle (Gorillaz)1.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boss (TV series) audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.24
Price SensitivityPREMIUM1.19
Early Adopter MentalityPOWER1.16
Quality AwarenessPREMIUM1.09
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Boss (TV series)
CountryShare
United States25.4%
Japan6.7%
United Kingdom5.8%

See Boss (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Boss (TV series) have in United States?

Boss (TV series) has an estimated audience of 657,838 people in United States, concentrated in California and Texas.

What is the gender split and age of Boss (TV series) fans?

54.7% of Boss (TV series) fans are female, 45.3% are male, with an average age of 39.1 years.

Which brands do Boss (TV series) fans like most?

Boss (TV series) fans show strongest brand affinity for The Halal Guys (103.98×), Hammacher Schlemmer (28.86×), and Defrutum (306.96×) over the country average.

Where do Boss (TV series) fans live in United States?

Boss (TV series) fans in United States are most concentrated in California (reach 126,533), Texas (reach 83,474), and Florida (reach 55,652). These three regions account for the largest share of the active audience.

What other brands do Boss (TV series) fans also like?

Beyond Boss (TV series) itself, the audience over-indexes on Hammacher Schlemmer (28.86×), Defrutum (306.96×), Throne of Glass (11.09×), and Elsword (23.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boss (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.