Braille Audience in United States

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Braille has an estimated audience of 1,461,473 people in United States. 68.8% are female, 31.2% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Throne of Glass, Karbala, Solo climbing, Electrolyte, Jingoism.

The average Braille fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Throne of Glass, Karbala, Solo climbing, with strongest over-indexing on Throne of Glass (10.84× the country average). Demographically, the Braille audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Braille fans

Demographic split for Braille audience in United States
MetricValue
Female68.8%
Male31.2%
Average age42.6
Estimated audience size1,461,473

Audience persona

The typical Braille fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Throne of Glass.

Top regions in United States

Top regions ranked by reach for Braille in United States
RegionReachAffinity
California188,8941.18×
Texas131,3861.05×
Florida95,7050.97×
New York87,6811.07×
Pennsylvania50,8071.03×
Illinois48,9731.01×
Georgia45,7141.02×
Ohio44,8431×
North Carolina44,3891.01×
Virginia40,1101.13×
Washington38,3301.31×
Michigan37,2710.98×
New Jersey35,6010.96×
Massachusetts33,3391.16×
Arizona29,0460.97×
Indiana26,8611.01×
Tennessee26,3510.9×
Maryland25,6721.02×
Missouri23,8021.01×
Colorado23,1501.01×
Minnesota22,0071.05×
Wisconsin20,7770.94×
Oregon20,3071.21×
South Carolina19,4810.89×
Alabama18,6880.92×
Kentucky18,5641.01×
Louisiana18,4780.98×
Oklahoma16,5731.02×
Utah15,4111.18×
Connecticut15,2761.04×
Nevada13,8650.98×
Iowa12,7471.06×
Arkansas12,0521×
Kansas11,7601.02×
Mississippi10,3020.86×
Nebraska7,1010.97×
Hawaii6,9791.11×
Idaho6,8490.93×
New Mexico6,4880.89×
West Virginia6,4030.94×
Maine5,4061.03×
New Hampshire5,3780.93×
Washington, District of Columbia4,9471.13×
Rhode Island4,5240.97×
Montana3,6780.91×
Delaware3,3470.83×
Alaska3,1831.02×
South Dakota2,8020.83×
North Dakota2,7900.93×
Vermont2,3600.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Braille audience
BrandAffinityCategory
Throne of Glass10.84×Literature
Karbala10.84×Travel & Leisure
Solo climbing6.64×Sports
Electrolyte4.42×Health
Jingoism1.98×Politics & Society
Bank account2.14×Business & Career
Nationality1.74×Politics & Society
Natural rubber1.68×Cars & Mobility
Lulu 黃路梓茵2.18×Movies & TV
Staycation2.62×Home & Garden
Nebraska1.94×Travel & Leisure
Goop3.8×Internet & Social Media
Home staging3.59×Home & Garden
Historic site2.68×Arts & Culture
JDSU1.84×Business & Career
Hibachi4.45×Food & Beverages
Vocal harmony2.45×Music & Radio
Fairy godmother4×Literature
Governor of Michigan3.97×Politics & Society
Google Home3.25×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Braille audience
TraitClusterScore
PatriotismCONSERVATISM1.69
Urban LifestyleOPEN1.46
TravellingTHRILL1.44
SpiritualityBALANCE1.43
Career OrientationPOWER1.42
Community OrientationOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Braille
CountryShare
United States30.0%
Italy7.6%
United Kingdom7.3%

See Braille audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Braille have in United States?

Braille has an estimated audience of 1,461,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Braille fans?

68.8% of Braille fans are female, 31.2% are male, with an average age of 42.6 years.

Which brands do Braille fans like most?

Braille fans show strongest brand affinity for Throne of Glass (10.84×), Karbala (10.84×), and Solo climbing (6.64×) over the country average.

Where do Braille fans live in United States?

Braille fans in United States are most concentrated in California (reach 188,894), Texas (reach 131,386), and Florida (reach 95,705). These three regions account for the largest share of the active audience.

What other brands do Braille fans also like?

Beyond Braille itself, the audience over-indexes on Karbala (10.84×), Solo climbing (6.64×), Electrolyte (4.42×), and Jingoism (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Braille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.