Braising Audience in United States

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Braising has an estimated audience of 615,470 people in United States. 56.4% are female, 43.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Wok, Grinch, Goop.

The average Braising fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Braising audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Braising fans

Demographic split for Braising audience in United States
MetricValue
Female56.4%
Male43.6%
Average age42.2
Estimated audience size615,470

Audience persona

The typical Braising fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Braising in United States
RegionReachAffinity
California79,7481.18×
Texas48,4260.92×
Florida38,8960.93×
New York35,5381.03×
Wisconsin22,6622.45×
Illinois20,2030.99×
Pennsylvania18,6420.9×
North Carolina18,3170.99×
Georgia17,9710.95×
Ohio15,9540.84×
Washington15,3661.24×
Michigan15,2050.94×
Virginia14,9831×
New Jersey13,0560.83×
Massachusetts12,8661.06×
Arizona12,0820.96×
Tennessee11,3480.92×
Colorado10,6161.09×
Maryland9,9890.94×
Indiana9,6530.86×
Oregon9,3851.33×
Minnesota9,2441.05×
Missouri9,0010.91×
South Carolina7,9950.86×
Louisiana7,3900.93×
Alabama7,3650.86×
Oklahoma6,4260.94×
Kentucky6,3240.82×
Connecticut5,7460.93×
Utah5,4180.98×
Nevada5,4120.91×
Iowa4,7760.94×
Kansas4,5830.94×
Arkansas4,5260.89×
Hawaii4,1891.58×
Mississippi4,0150.79×
Idaho3,2221.04×
New Mexico3,0030.97×
Nebraska2,7680.9×
New Hampshire2,3000.95×
Maine2,2961.04×
West Virginia2,1900.76×
Washington, District of Columbia2,0541.11×
Montana2,0071.18×
Rhode Island1,6810.86×
Alaska1,6251.23×
Delaware1,2150.72×
Vermont1,1831.09×
South Dakota1,1820.83×
North Dakota1,0530.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Braising audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan9.74×Politics & Society
Wok7.53×Food & Beverages
Grinch4.47×Movies & TV
Goop5.68×Internet & Social Media
headspace9.34×Health
Grace Slick8.59×Music & Radio
Cherish (group)9.98×Music & Radio
Google Home5.27×Technology & Electronics
Unique Gifts1.83×Shopping
Ken Burns5.51×Movies & TV
Hipster6.67×Politics & Society
Hibachi5.35×Food & Beverages
Fairy godmother4.96×Literature
El Paso County, Colorado8.11×Travel & Leisure
Guitarist (magazine)6.9×Music & Radio
Regional styles of Mexican music1.65×Music & Radio
TV Fanatic6.15×Movies & TV
Layne Staley3.59×Music & Radio
Jesse Plemons1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Braising audience
TraitClusterScore
IndulgenceJOY2.16
Urban LifestyleOPEN1.89
Quality AwarenessPREMIUM1.44
Price SensitivityPREMIUM1.36
Healthy LifestyleBALANCE1.34
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Braising
CountryShare
United States29.0%
Taiwan7.5%
Malaysia5.5%

See Braising audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Braising have in United States?

Braising has an estimated audience of 615,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Braising fans?

56.4% of Braising fans are female, 43.6% are male, with an average age of 42.2 years.

Which brands do Braising fans like most?

Braising fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (9.74×), and Wok (7.53×) over the country average.

Where do Braising fans live in United States?

Braising fans in United States are most concentrated in California (reach 79,748), Texas (reach 48,426), and Florida (reach 38,896). These three regions account for the largest share of the active audience.

What other brands do Braising fans also like?

Beyond Braising itself, the audience over-indexes on Governor of Michigan (9.74×), Wok (7.53×), Grinch (4.47×), and Goop (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Braising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.