Brass Audience in United States

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Brass has an estimated audience of 4,436,743 people in United States. 50.2% are female, 49.8% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Vocal harmony, Fairy godmother, Governor of Michigan, Israel.

The average Brass fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Vocal harmony, Fairy godmother, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Brass audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Brass fans

Demographic split for Brass audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.8
Estimated audience size4,436,743

Audience persona

The typical Brass fan in United States is balanced, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Brass in United States
RegionReachAffinity
California596,1821.22×
New York408,3151.65×
Texas406,3081.07×
Florida317,0781.06×
Illinois157,1581.06×
Pennsylvania149,2311×
Georgia146,6581.07×
Ohio126,2990.92×
North Carolina124,5990.93×
New Jersey121,7731.08×
Michigan120,2391.04×
Virginia112,6281.04×
Washington110,7831.24×
Massachusetts105,7611.21×
Arizona86,7770.96×
Tennessee84,9600.95×
Maryland76,0421×
Indiana75,0400.93×
Colorado74,2761.06×
Missouri69,5590.97×
Minnesota69,4811.09×
Louisiana64,9811.14×
Wisconsin64,2230.96×
Oregon61,3991.21×
Kentucky60,7541.09×
South Carolina59,0460.88×
Alabama58,0310.94×
Connecticut51,8781.17×
Utah49,0391.23×
Oklahoma47,5540.97×
Nevada39,5020.92×
Iowa33,7440.92×
Arkansas33,5040.92×
Kansas33,1630.95×
Mississippi30,3740.83×
Idaho21,3700.96×
New Mexico20,0220.9×
Nebraska18,7230.84×
Hawaii17,4000.91×
New Hampshire17,2080.98×
West Virginia16,2440.79×
Washington, District of Columbia15,4531.16×
Maine15,2740.96×
Rhode Island13,5910.96×
Montana10,7100.87×
Delaware10,0120.82×
Alaska8,8770.94×
South Dakota8,0260.78×
North Dakota7,4370.82×
Vermont7,2640.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brass audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony10.66×Music & Radio
Fairy godmother14.77×Literature
Governor of Michigan14.47×Politics & Society
Israel3.69×Travel & Leisure
Cherish (group)18.48×Music & Radio
Goop9×Internet & Social Media
Wok10.15×Food & Beverages
headspace14.35×Health
Hibachi11.07×Food & Beverages
Google Home8.72×Technology & Electronics
Combat sport1.86×Sports
Grace Slick10.06×Music & Radio
Hipster10.9×Politics & Society
Urban Outfitters2.09×Shopping
Grinch4.27×Movies & TV
El Paso County, Colorado13.03×Travel & Leisure
Home equity1.86×Home & Garden
Ira Glass15.53×Music & Radio
TV Fanatic9.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brass audience
TraitClusterScore
Quality AwarenessPREMIUM1.74
Design AffinityPREMIUM1.73
PatriotismCONSERVATISM1.6
Luxury OrientationPREMIUM1.6
DIY MentalityTHRILL1.51
IndividualismJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Brass
CountryShare
United States32.8%
Thailand9.7%
United Kingdom6.2%

See Brass audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Brass have in United States?

Brass has an estimated audience of 4,436,743 people in United States, concentrated in California and New York.

What is the gender split and age of Brass fans?

50.2% of Brass fans are female, 49.8% are male, with an average age of 38.8 years.

Which brands do Brass fans like most?

Brass fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (10.66×), and Fairy godmother (14.77×) over the country average.

Where do Brass fans live in United States?

Brass fans in United States are most concentrated in California (reach 596,182), New York (reach 408,315), and Texas (reach 406,308). These three regions account for the largest share of the active audience.

What other brands do Brass fans also like?

Beyond Brass itself, the audience over-indexes on Vocal harmony (10.66×), Fairy godmother (14.77×), Governor of Michigan (14.47×), and Israel (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.