Rascasse Audience Intelligence

Brave New World Audience in United States

A data profile of the people who buy, follow and care about Brave New World in United States — modelled from more than twelve digital signal sources. Brave New World has an estimated audience of 910,380 people in United States.

#230among Book / Manga / Comic in United States#527in Literature

The average Brave New World fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Maze Runner (film series), 24 (TV series), Alexander Skarsgård, with strongest over-indexing on Maze Runner (film series) (41.62× the country average).

Demographically, the Brave New World audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brave New World fan in United States is more female, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Maze Runner (film series).

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brave New World profile in United States.

Audience size
910K
in United States
Gender
66.6%♀
33.4% male
Age
32.3
average years
Country rank
#25202
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brave New World fans

66.6% are female, 33.4% are male, average age 32.3.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Brave New World audience in United States
MetricValue
Female66.6%
Male33.4%
Average age32.3
Estimated audience size910,380
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Brave New World audience in United States
Age bracketShare%
16-1945%
20-2916%
30-3913%
40-4913%
50+13%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Brave New World audience comes from United States.

Worldwide audience distribution share by country for Brave New World
CountryShare
United States29.9%
Germany10.0%
France8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brave New World audience in United States is strongest.

Fig. 05

Top regions by affinity

Brave New World fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K1.99×
02Pennsylvania~70K1.94×
03Washington, District of Columbia~4K1.39×
04California~200K1.33×
05Washington~30K1.28×
06Oregon~10K1.20×
07Massachusetts~20K1.15×
08Utah~10K1.15×
09Colorado~20K1.14×
10Vermont~2K1.09×
11Virginia~30K1.08×
12New York~60K1.06×
13Idaho~6K1.06×
14New Hampshire~4K1.06×
15Montana~3K1.04×
16Connecticut~10K1.03×
17Kansas~9K1.03×
18Alaska~2K1.03×
19Illinois~40K1.00×
20Maine~4K0.99×
21Rhode Island~3K0.99×
22Michigan~30K0.98×
23Maryland~20K0.98×
24Nevada~10K0.98×
25Hawaii~4K0.98×
26Texas~90K0.97×
27Indiana~20K0.97×
28Minnesota~10K0.97×
29Missouri~20K0.95×
30New Mexico~5K0.94×
31Oklahoma~10K0.93×
32North Carolina~30K0.92×
33Nebraska~5K0.92×
34Georgia~30K0.91×
35Ohio~30K0.91×
36Arkansas~8K0.90×
37Delaware~3K0.90×
38Wisconsin~10K0.89×
39Tennessee~20K0.88×
40Florida~60K0.87×
41Iowa~8K0.87×
42Kentucky~10K0.86×
43South Dakota~2K0.85×
44Arizona~20K0.83×
45North Dakota~2K0.82×
46Louisiana~10K0.80×
47South Carolina~10K0.78×
48West Virginia~4K0.75×
49Mississippi~6K0.70×
50Alabama~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Brave New World, United States
0.65×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brave New World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brave New World audience
#·InterestCategoryAffinity×
01Maze Runner (film series)Movies & TV41.62×
0224 (TV series)Movies & TV20.00×
03Freddy vs. JasonMovies & TV20.00×
04The Handmaid's TaleMovies & TV17.19×
05James McAvoyMovies & TV17.19×
06Alexander SkarsgårdMovies & TV12.04×
07Al PacinoMovies & TV8.45×
08Charlie HunnamMovies & TV6.23×
09Barnes & NobleLiterature4.98×
10RedditInternet & Social Media3.53×
11Stranger ThingsMovies & TV3.26×
12HBOMovies & TV2.77×
13Horror moviesMovies & TV2.65×
14CNNMovies & TV2.49×
15XInternet & Social Media2.07×
16Donald TrumpPolitics & Society2.05×
17Alcoholic beveragesFood & Beverages1.97×
18PinterestInternet & Social Media1.97×
19SmartphonesTechnology & Electronics1.96×
20CookingFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brave New World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brave New World audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
IndividualismJOY1.90×
IndulgenceJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brave New World audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Quality AwarenessPREMIUM0.72×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brave New World have in United States?

Brave New World has an estimated audience of 910,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brave New World fans?

66.6% of Brave New World fans are female, 33.4% are male, with an average age of 32.3 years.

03

Which brands do Brave New World fans like most?

Brave New World fans show strongest brand affinity for Maze Runner (film series) (41.62×), 24 (TV series) (20×), and Alexander Skarsgård (12.04×) over the country average.

04

Where do Brave New World fans live in United States?

Brave New World fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Pennsylvania (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Brave New World fans also like?

Beyond Brave New World itself, the audience over-indexes on 24 (TV series) (20×), Alexander Skarsgård (12.04×), Reddit (3.53×), and The Handmaid's Tale (17.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brave New World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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