Brave New World Audience in United States

Brave New World logo

Brave New World has an estimated audience of 1,059,335 people in United States. 66.6% are female, 33.4% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Grace Slick, Grinch, Throne of Glass, Elsword.

The average Brave New World fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Grace Slick, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Brave New World audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Brave New World fans

Demographic split for Brave New World audience in United States
MetricValue
Female66.6%
Male33.4%
Average age32.3
Estimated audience size1,059,335

Audience persona

The typical Brave New World fan in United States is more female, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Brave New World in United States
RegionReachAffinity
California160,3311.38×
Texas89,7830.99×
New York68,3371.15×
Florida68,2500.95×
New Jersey53,8932×
Pennsylvania48,6591.36×
Illinois38,6431.1×
Georgia31,8190.98×
Ohio31,5740.97×
North Carolina30,9520.97×
Michigan29,6441.07×
Virginia28,7851.12×
Washington28,4591.34×
Massachusetts25,2231.21×
Colorado20,0251.2×
Indiana19,3741×
Tennessee19,3600.91×
Maryland19,0711.05×
Missouri16,4940.97×
Oregon15,3881.27×
Minnesota15,1451×
Wisconsin14,2250.89×
Arizona14,1270.65×
South Carolina12,7780.8×
Kentucky11,7470.88×
Oklahoma11,5130.98×
Utah11,4791.21×
Louisiana11,2830.83×
Connecticut11,2581.06×
Nevada10,7531.05×
Kansas8,5541.02×
Alabama8,4340.57×
Arkansas7,6880.88×
Iowa7,5990.87×
Mississippi5,9000.68×
Idaho5,6451.06×
New Mexico4,9410.93×
Washington, District of Columbia4,7551.49×
Nebraska4,7340.89×
New Hampshire4,4241.06×
Hawaii4,2040.92×
Maine3,4280.9×
West Virginia3,3580.68×
Rhode Island3,2700.97×
Montana2,8070.96×
Delaware2,2490.77×
Vermont1,9711.06×
South Dakota1,8100.74×
North Dakota1,6380.75×
Alaska1,5800.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brave New World audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grace Slick26.7×Music & Radio
Grinch5.77×Movies & TV
Throne of Glass9.01×Literature
Elsword20×Games
Gulaal75.11×Movies & TV
Nationality2.43×Politics & Society
The Halal Guys7.25×Food & Beverages
Jingoism2.18×Politics & Society
College of the Holy Cross14.28×Business & Career
Home staging4.77×Home & Garden
WCCO-TV6.88×Movies & TV
Chromebook4.74×Technology & Electronics
The Nice Guys6.65×Movies & TV
Israel1.69×Travel & Leisure
Google Photos1.85×Technology & Electronics
Wok4.76×Food & Beverages
Personalised Gifts2.94×Home & Garden
Home Bargains7.64×Shopping
Goop3×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brave New World audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Need for SecurityCONSERVATISM1.52
IndulgenceJOY1.5
TraditionCONSERVATISM1.46
SpiritualityBALANCE1.45
Risk AppetiteTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Brave New World
CountryShare
United States39.0%
United Kingdom7.1%
Canada7.1%

See Brave New World audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Brave New World have in United States?

Brave New World has an estimated audience of 1,059,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Brave New World fans?

66.6% of Brave New World fans are female, 33.4% are male, with an average age of 32.3 years.

Which brands do Brave New World fans like most?

Brave New World fans show strongest brand affinity for Keene, New Hampshire (675×), Grace Slick (26.7×), and Grinch (5.77×) over the country average.

Where do Brave New World fans live in United States?

Brave New World fans in United States are most concentrated in California (reach 160,331), Texas (reach 89,783), and New York (reach 68,337). These three regions account for the largest share of the active audience.

What other brands do Brave New World fans also like?

Beyond Brave New World itself, the audience over-indexes on Grace Slick (26.7×), Grinch (5.77×), Throne of Glass (9.01×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brave New World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.