Brave New World Audience in United States

Brave New World has an estimated audience of 1,059,335 people in United States. 66.6% are female, 33.4% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Finnair, Maze Runner (film series), Alexander Skarsgård, Wattpad, Al Pacino.

The average Brave New World fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Maze Runner (film series), Alexander Skarsgård, with strongest over-indexing on Finnair (675× the country average). Demographically, the Brave New World audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Brave New World fans

Demographic split for Brave New World audience in United States
MetricValue
Female66.6%
Male33.4%
Average age32.3
Estimated audience size1,059,335

Audience persona

The typical Brave New World fan in United States is more female, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Brave New World in United States
RegionReachAffinity
California160,3311.38×
Texas89,7830.99×
New York68,3371.15×
Florida68,2500.95×
New Jersey53,8932×
Pennsylvania48,6591.36×
Illinois38,6431.1×
Georgia31,8190.98×
Ohio31,5740.97×
North Carolina30,9520.97×
Michigan29,6441.07×
Virginia28,7851.12×
Washington28,4591.34×
Massachusetts25,2231.21×
Colorado20,0251.2×
Indiana19,3741×
Tennessee19,3600.91×
Maryland19,0711.05×
Missouri16,4940.97×
Oregon15,3881.27×
Minnesota15,1451×
Wisconsin14,2250.89×
Arizona14,1270.65×
South Carolina12,7780.8×
Kentucky11,7470.88×
Oklahoma11,5130.98×
Utah11,4791.21×
Louisiana11,2830.83×
Connecticut11,2581.06×
Nevada10,7531.05×
Kansas8,5541.02×
Alabama8,4340.57×
Arkansas7,6880.88×
Iowa7,5990.87×
Mississippi5,9000.68×
Idaho5,6451.06×
New Mexico4,9410.93×
Washington, District of Columbia4,7551.49×
Nebraska4,7340.89×
New Hampshire4,4241.06×
Hawaii4,2040.92×
Maine3,4280.9×
West Virginia3,3580.68×
Rhode Island3,2700.97×
Montana2,8070.96×
Delaware2,2490.77×
Vermont1,9711.06×
South Dakota1,8100.74×
North Dakota1,6380.75×
Alaska1,5800.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brave New World audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Maze Runner (film series)75.11×Movies & TV
Alexander Skarsgård34.57×Movies & TV
Wattpad20.18×Internet & Social Media
Al Pacino20.43×Movies & TV
Charlie Hunnam16.76×Movies & TV
Charmed21.88×Movies & TV
Diane Keaton5.96×Movies & TV
Kia Sportage20×Cars & Mobility
Beetlejuice4.6×Movies & TV
Jason Momoa8.6×Movies & TV
Clint Eastwood8×Movies & TV
Twin Peaks7.28×Movies & TV
Christopher Lloyd12.26×Movies & TV
24 (TV series)15.88×Movies & TV
Titanic (1997 film)10.72×Movies & TV
Whoopi Goldberg11.61×Movies & TV
Goodfellas10.68×Movies & TV
Rebel Wilson11.96×Movies & TV
Voltaire20×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brave New World audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Need for SecurityCONSERVATISM1.52
IndulgenceJOY1.5
TraditionCONSERVATISM1.46
SpiritualityBALANCE1.45
Risk AppetiteTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Brave New World
CountryShare
United States39.0%
United Kingdom7.1%
Canada7.1%

See Brave New World audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Brave New World have in United States?

Brave New World has an estimated audience of 1,059,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Brave New World fans?

66.6% of Brave New World fans are female, 33.4% are male, with an average age of 32.3 years.

Which brands do Brave New World fans like most?

Brave New World fans show strongest brand affinity for Finnair (675×), Maze Runner (film series) (75.11×), and Alexander Skarsgård (34.57×) over the country average.

Where do Brave New World fans live in United States?

Brave New World fans in United States are most concentrated in California (reach 160,331), Texas (reach 89,783), and New York (reach 68,337). These three regions account for the largest share of the active audience.

What other brands do Brave New World fans also like?

Beyond Brave New World itself, the audience over-indexes on Maze Runner (film series) (75.11×), Alexander Skarsgård (34.57×), Wattpad (20.18×), and Al Pacino (20.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brave New World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.