British Invasion Audience in United States

British Invasion logo

British Invasion has an estimated audience of 374,684 people in United States. 35.8% are female, 64.2% are male, average age 52.9. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Alaska, Sinaloa, Google Analytics, Enfamil.

The average British Invasion fan in United States is 52.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Alaska, Sinaloa, with strongest over-indexing on Minnesota (1.96× the country average). Demographically, the British Invasion audience skews more male with an average age of 52.9, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of British Invasion fans

Demographic split for British Invasion audience in United States
MetricValue
Female35.8%
Male64.2%
Average age52.9
Estimated audience size374,684

Audience persona

The typical British Invasion fan in United States is more male, around 52.9 years old, with strong Individualism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for British Invasion in United States
RegionReachAffinity
California45,2331.1×
Texas25,1440.78×
New York23,3261.11×
Florida22,2570.88×
Ohio15,9361.38×
Pennsylvania13,9321.1×
Illinois12,7131.02×
New Jersey10,3351.08×
North Carolina9,8010.87×
Michigan9,5850.98×
Georgia9,1260.79×
Massachusetts8,8961.21×
Virginia7,8090.86×
Washington7,4350.99×
Tennessee6,4490.86×
Missouri6,3891.06×
Arizona6,3320.83×
Colorado5,8861×
Indiana5,8800.86×
Maryland5,7220.89×
Minnesota4,9350.92×
Wisconsin4,8650.86×
Kentucky4,7421.01×
Oregon4,4131.03×
Oklahoma4,1651×
Connecticut4,1261.1×
Alabama4,0460.77×
South Carolina3,9000.69×
Louisiana3,7610.78×
Utah3,1070.93×
Nevada3,1040.86×
Iowa2,7900.9×
Arkansas2,5050.81×
Vermont2,4293.69×
Kansas2,2940.78×
New Hampshire2,2381.52×
Mississippi1,8800.61×
Nebraska1,5650.83×
Maine1,5431.15×
New Mexico1,4330.76×
Idaho1,3620.72×
West Virginia1,3190.76×
Washington, District of Columbia1,1581.03×
Rhode Island1,1110.93×
Hawaii9580.6×
Montana9450.91×
Alaska9291.16×
North Dakota9081.18×
Delaware8290.8×
South Dakota8000.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Invasion audience
BrandAffinityCategory
Minnesota1.96×Travel & Leisure
Alaska1.84×Travel & Leisure
Sinaloa2.18×Travel & Leisure
Google Analytics2.51×Internet & Social Media
Enfamil2.4×Kids & Family
Kerala2.19×Travel & Leisure
JTV (Indonesia)1.76×
Google Wallet2.16×Technology & Electronics
Al Ahly SC2.05×Sports
Tuscany1.7×Travel & Leisure
Springfield, Illinois2.49×Travel & Leisure
Ayrton Senna2.26×Sports
Temple Grandin1.54×Literature
Food quality2.51×Food & Beverages
Jonathan Davis1.64×Music & Radio
Better Off Dead (film)1.86×Movies & TV
Laguna (province)1.68×
Cachorros1.9×Pets & Animals
Cachorros1.85×Pets & Animals
Parma1.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Invasion audience
TraitClusterScore
IndividualismJOY1.65
TraditionCONSERVATISM1.61
Community OrientationOPEN1.58
TravellingTHRILL1.22
DIY MentalityTHRILL1.17
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for British Invasion
CountryShare
United States33.5%
United Kingdom16.0%
Brazil15.9%

See British Invasion audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does British Invasion have in United States?

British Invasion has an estimated audience of 374,684 people in United States, concentrated in California and Texas.

What is the gender split and age of British Invasion fans?

35.8% of British Invasion fans are female, 64.2% are male, with an average age of 52.9 years.

Which brands do British Invasion fans like most?

British Invasion fans show strongest brand affinity for Minnesota (1.96×), Alaska (1.84×), and Sinaloa (2.18×) over the country average.

Where do British Invasion fans live in United States?

British Invasion fans in United States are most concentrated in California (reach 45,233), Texas (reach 25,144), and New York (reach 23,326). These three regions account for the largest share of the active audience.

What other brands do British Invasion fans also like?

Beyond British Invasion itself, the audience over-indexes on Alaska (1.84×), Sinaloa (2.18×), Google Analytics (2.51×), and Enfamil (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Invasion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.