Bulb Audience in United States

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Bulb has an estimated audience of 2,882,279 people in United States. 61.1% are female, 38.9% are male, average age 43.9. Top regions: Florida, California, Texas. Top brand affinities: Cherish (group), Fairy godmother, headspace, Hibachi, Google Home.

The average Bulb fan in United States is 43.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Cherish (group), Fairy godmother, headspace, with strongest over-indexing on Cherish (group) (18.52× the country average). Demographically, the Bulb audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bulb fans

Demographic split for Bulb audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.9
Estimated audience size2,882,279

Audience persona

The typical Bulb fan in United States is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Cherish (group).

Top regions in United States

Top regions ranked by reach for Bulb in United States
RegionReachAffinity
Florida437,5362.24×
California363,2651.15×
Texas318,5001.29×
New York187,0271.16×
Illinois124,3181.29×
Pennsylvania95,2720.98×
Georgia94,9071.07×
North Carolina89,9601.04×
New Jersey79,5161.08×
Washington78,7881.36×
Ohio78,6240.89×
Virginia74,7181.06×
Michigan67,9900.9×
Massachusetts64,5121.14×
Tennessee57,1490.99×
Maryland53,2691.07×
Indiana48,8960.93×
Arizona47,2820.8×
Colorado44,4640.98×
Missouri42,2930.91×
Wisconsin42,0680.97×
Oregon41,9981.27×
South Carolina39,9330.92×
Alabama38,6900.96×
Minnesota38,1570.92×
Kentucky37,1061.03×
Connecticut32,1031.11×
Oklahoma31,3540.98×
Louisiana29,1090.78×
Utah26,9431.04×
Nevada23,4330.84×
Arkansas20,9680.88×
Iowa20,6130.87×
Mississippi20,4040.86×
Kansas20,0870.88×
Idaho14,6271.01×
New Mexico13,3180.92×
West Virginia11,5650.86×
Maine11,3951.1×
New Hampshire11,0830.98×
Nebraska10,6500.74×
Hawaii8,9820.72×
Washington, District of Columbia8,2130.95×
Rhode Island8,0010.87×
Delaware7,1650.9×
Montana6,9990.88×
Vermont6,1971.22×
Alaska5,7710.94×
South Dakota5,1810.78×
North Dakota4,3090.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulb audience
BrandAffinityCategory
Cherish (group)18.52×Music & Radio
Fairy godmother12.6×Literature
headspace14.85×Health
Hibachi10.37×Food & Beverages
Google Home8.49×Technology & Electronics
Governor of Michigan9.48×Politics & Society
Wok6.78×Food & Beverages
Cryptic crossword15.8×Technology & Electronics
Glossier5.29×Beauty & Wellness
Ira Glass16.7×Music & Radio
Goop5.14×Internet & Social Media
Pillow1.99×Home & Garden
Historic site3.71×Arts & Culture
Kikar HaShabbat13.33×News
Israel1.65×Travel & Leisure
Keen (shoe company)5.08×Fashion & Accessoires
Grace Slick6.78×Music & Radio
Vocal harmony3.41×Music & Radio
Goma12.86×Travel & Leisure
Throne of Glass4.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulb audience
TraitClusterScore
Risk AppetiteTHRILL1.72
Luxury OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.38
Price SensitivityPREMIUM1.32
DIY MentalityTHRILL1.31
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Bulb
CountryShare
United States19.1%
France14.8%
United Kingdom7.4%

See Bulb audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bulb have in United States?

Bulb has an estimated audience of 2,882,279 people in United States, concentrated in Florida and California.

What is the gender split and age of Bulb fans?

61.1% of Bulb fans are female, 38.9% are male, with an average age of 43.9 years.

Which brands do Bulb fans like most?

Bulb fans show strongest brand affinity for Cherish (group) (18.52×), Fairy godmother (12.6×), and headspace (14.85×) over the country average.

Where do Bulb fans live in United States?

Bulb fans in United States are most concentrated in Florida (reach 437,536), California (reach 363,265), and Texas (reach 318,500). These three regions account for the largest share of the active audience.

What other brands do Bulb fans also like?

Beyond Bulb itself, the audience over-indexes on Fairy godmother (12.6×), headspace (14.85×), Hibachi (10.37×), and Google Home (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.