Bunkhouse Audience in United States
Bunkhouse has an estimated audience of 392,388 people in United States. 62.7% are female, 37.3% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Israel, Governor of Michigan, MK, Goop, Product design.
The average Bunkhouse fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Governor of Michigan, MK, with strongest over-indexing on Israel (2.07× the country average). Demographically, the Bunkhouse audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bunkhouse fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.3 |
| Estimated audience size | 392,388 |
Audience persona
The typical Bunkhouse fan in United States is more female, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 23,161 | 0.69× |
| California | 15,582 | 0.36× |
| Florida | 13,342 | 0.5× |
| Michigan | 12,043 | 1.17× |
| Nebraska | 10,530 | 5.35× |
| Wyoming | 8,834 | 15.19× |
| Arizona | 7,968 | 0.99× |
| New York | 7,839 | 0.36× |
| Colorado | 6,087 | 0.98× |
| Oregon | 5,768 | 1.28× |
| Illinois | 5,445 | 0.42× |
| Washington | 4,837 | 0.61× |
| Minnesota | 4,352 | 0.77× |
| North Carolina | 4,329 | 0.37× |
| Idaho | 3,956 | 2.01× |
| Oklahoma | 3,901 | 0.9× |
| Georgia | 3,896 | 0.32× |
| Ohio | 3,760 | 0.31× |
| Pennsylvania | 3,714 | 0.28× |
| Montana | 3,591 | 3.3× |
| Virginia | 3,428 | 0.36× |
| Missouri | 3,297 | 0.52× |
| Wisconsin | 3,084 | 0.52× |
| Tennessee | 2,756 | 0.35× |
| New Jersey | 2,698 | 0.27× |
| Massachusetts | 2,677 | 0.35× |
| Indiana | 2,420 | 0.34× |
| Louisiana | 2,343 | 0.46× |
| Kentucky | 2,161 | 0.44× |
| Utah | 2,056 | 0.59× |
| Alabama | 1,958 | 0.36× |
| South Carolina | 1,936 | 0.33× |
| New Mexico | 1,799 | 0.91× |
| Maryland | 1,688 | 0.25× |
| Iowa | 1,557 | 0.48× |
| West Virginia | 1,554 | 0.85× |
| Kansas | 1,538 | 0.5× |
| Nevada | 1,421 | 0.37× |
| Arkansas | 1,338 | 0.41× |
| Mississippi | 1,183 | 0.37× |
| Maine | 1,112 | 0.79× |
| South Dakota | 1,067 | 1.18× |
| Connecticut | 1,055 | 0.27× |
| Alaska | 753 | 0.9× |
| New Hampshire | 713 | 0.46× |
| North Dakota | 538 | 0.67× |
| Hawaii | 470 | 0.28× |
| Rhode Island | 389 | 0.31× |
| Washington, District of Columbia | 354 | 0.3× |
| Vermont | 295 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.07× | Travel & Leisure |
| Governor of Michigan | 6.32× | Politics & Society |
| MK | 3.42× | Music & Radio |
| Goop | 4.27× | Internet & Social Media |
| Product design | 1.52× | Business & Career |
| Historic site | 3.23× | Arts & Culture |
| Keith Stanfield | 4.59× | Movies & TV |
| Fairy godmother | 5.15× | Literature |
| Hipster | 6.59× | Politics & Society |
| Elsword | 10.75× | Games |
| Wok | 4.14× | Food & Beverages |
| Hibachi | 4.71× | Food & Beverages |
| Vocal harmony | 2.69× | Music & Radio |
| Grinch | 2.34× | Movies & TV |
| Google Home | 3.69× | Technology & Electronics |
| headspace | 5.04× | Health |
| Cherish (group) | 5.85× | Music & Radio |
| Mathcore | 3.87× | Music & Radio |
| Wikia | 1.63× | Internet & Social Media |
| TV Fanatic | 4.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.29 |
| Extroversion | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 61.4% |
| United States | 31.4% |
| United Kingdom | 3.3% |
See Bunkhouse audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bunkhouse have in United States?
Bunkhouse has an estimated audience of 392,388 people in United States, concentrated in Texas and California.
What is the gender split and age of Bunkhouse fans?
62.7% of Bunkhouse fans are female, 37.3% are male, with an average age of 39.3 years.
Which brands do Bunkhouse fans like most?
Bunkhouse fans show strongest brand affinity for Israel (2.07×), Governor of Michigan (6.32×), and MK (3.42×) over the country average.
Where do Bunkhouse fans live in United States?
Bunkhouse fans in United States are most concentrated in Texas (reach 23,161), California (reach 15,582), and Florida (reach 13,342). These three regions account for the largest share of the active audience.
What other brands do Bunkhouse fans also like?
Beyond Bunkhouse itself, the audience over-indexes on Governor of Michigan (6.32×), MK (3.42×), Goop (4.27×), and Product design (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bunkhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.