Canterbury Audience in United States

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Canterbury has an estimated audience of 360,266 people in United States. 67.2% are female, 32.8% are male, average age 42.8. Top regions: California, Florida, Minnesota. Top brand affinities: Alaska, Historic site, Fairy godmother, Governor of Michigan, Goop.

The average Canterbury fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Minnesota. Top brand affinities include Alaska, Historic site, Fairy godmother, with strongest over-indexing on Alaska (1.67× the country average). Demographically, the Canterbury audience skews more female with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Canterbury fans

Demographic split for Canterbury audience in United States
MetricValue
Female67.2%
Male32.8%
Average age42.8
Estimated audience size360,266

Audience persona

The typical Canterbury fan in United States is more female, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Canterbury in United States
RegionReachAffinity
California32,8500.83×
Florida22,9700.94×
Minnesota22,9134.44×
Texas20,2030.65×
New York17,9440.89×
Ohio11,7391.06×
Connecticut11,1783.09×
Michigan10,3771.1×
Georgia9,8730.89×
Indiana9,8361.49×
Virginia9,6241.1×
Illinois9,1980.77×
North Carolina9,1180.84×
Pennsylvania8,4780.7×
Massachusetts8,2501.16×
New Jersey6,9080.75×
Washington6,6950.93×
New Hampshire6,5954.65×
Maryland5,7140.92×
Tennessee5,4170.75×
South Carolina5,1370.95×
Colorado4,7650.84×
Alabama4,6660.93×
Missouri4,1940.72×
Arizona4,1130.56×
Wisconsin4,0180.74×
Oregon3,8770.94×
Louisiana3,3580.72×
Utah2,9940.93×
Kentucky2,9200.65×
Oklahoma2,4780.62×
Kansas2,2570.79×
Nevada1,8750.54×
Iowa1,8130.61×
Rhode Island1,8031.57×
Washington, District of Columbia1,6721.54×
Arkansas1,5230.51×
Mississippi1,4460.49×
West Virginia1,1720.7×
Idaho1,1540.64×
Maine1,0810.84×
Hawaii1,0530.68×
New Mexico9050.5×
Nebraska8920.49×
Delaware7090.71×
Montana6830.68×
Vermont6321×
South Dakota5890.71×
Alaska3970.52×
North Dakota3880.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canterbury audience
BrandAffinityCategory
Alaska1.67×Travel & Leisure
Historic site2.46×Arts & Culture
Fairy godmother4.07×Literature
Governor of Michigan3.94×Politics & Society
Goop2.72×Internet & Social Media
Sinaloa1.81×Travel & Leisure
JTV (Indonesia)2.62×
Laguna (province)4.62×
Home staging2.2×Home & Garden
Elsword6.77×Games
Vocal harmony1.85×Music & Radio
headspace3.71×Health
Wok2.53×Food & Beverages
Hibachi3×Food & Beverages
Cherish (group)4.14×Music & Radio
Google Home2.39×Technology & Electronics
Jeep Wagoneer2.01×Cars & Mobility
HydraFacial2.79×Beauty & Wellness
Mathcore2.74×Music & Radio
Hipster3.29×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canterbury audience
TraitClusterScore
DIY MentalityTHRILL1.28
Quality AwarenessPREMIUM1.28
Community OrientationOPEN1.26
Family OrientationCONSERVATISM1.25
Urban LifestyleOPEN1.23
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Canterbury
CountryShare
United Kingdom26.6%
New Zealand22.6%
United States13.2%

See Canterbury audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Canterbury have in United States?

Canterbury has an estimated audience of 360,266 people in United States, concentrated in California and Florida.

What is the gender split and age of Canterbury fans?

67.2% of Canterbury fans are female, 32.8% are male, with an average age of 42.8 years.

Which brands do Canterbury fans like most?

Canterbury fans show strongest brand affinity for Alaska (1.67×), Historic site (2.46×), and Fairy godmother (4.07×) over the country average.

Where do Canterbury fans live in United States?

Canterbury fans in United States are most concentrated in California (reach 32,850), Florida (reach 22,970), and Minnesota (reach 22,913). These three regions account for the largest share of the active audience.

What other brands do Canterbury fans also like?

Beyond Canterbury itself, the audience over-indexes on Historic site (2.46×), Fairy godmother (4.07×), Governor of Michigan (3.94×), and Goop (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canterbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.