Care.com Audience in United States
Care.com has an estimated audience of 1,205,237 people in United States. 79.2% are female, 20.8% are male, average age 39.5. Top regions: California, Florida, Texas. Top brand affinities: Hardik Pandya, Product design, Goop, Governor of Michigan, UK garage.
The average Care.com fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hardik Pandya, Product design, Goop, with strongest over-indexing on Hardik Pandya (51.15× the country average). Demographically, the Care.com audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Website / Newspaper / Magazine
Demographics of Care.com fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 39.5 |
| Estimated audience size | 1,205,237 |
Audience persona
The typical Care.com fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Hardik Pandya.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 144,661 | 1.09× |
| Florida | 118,635 | 1.45× |
| Texas | 96,295 | 0.93× |
| New York | 92,295 | 1.37× |
| Illinois | 60,484 | 1.51× |
| Pennsylvania | 49,126 | 1.21× |
| Georgia | 46,474 | 1.25× |
| New Jersey | 44,282 | 1.44× |
| North Carolina | 42,289 | 1.17× |
| Massachusetts | 42,265 | 1.78× |
| Ohio | 41,850 | 1.13× |
| Michigan | 40,597 | 1.29× |
| Virginia | 37,544 | 1.28× |
| Maryland | 29,351 | 1.42× |
| Washington | 27,657 | 1.14× |
| Connecticut | 24,172 | 2× |
| Arizona | 22,950 | 0.93× |
| Tennessee | 22,030 | 0.91× |
| South Carolina | 20,390 | 1.12× |
| Colorado | 19,147 | 1.01× |
| Missouri | 18,961 | 0.98× |
| Wisconsin | 18,747 | 1.03× |
| Indiana | 17,961 | 0.82× |
| Alabama | 16,685 | 0.99× |
| Minnesota | 13,461 | 0.78× |
| Louisiana | 12,758 | 0.82× |
| Oregon | 12,244 | 0.89× |
| Kentucky | 10,456 | 0.69× |
| Nevada | 10,014 | 0.86× |
| Mississippi | 9,465 | 0.95× |
| Oklahoma | 9,374 | 0.7× |
| New Hampshire | 9,026 | 1.9× |
| Utah | 7,766 | 0.72× |
| Kansas | 6,452 | 0.68× |
| Rhode Island | 6,291 | 1.64× |
| Iowa | 5,714 | 0.58× |
| Arkansas | 5,213 | 0.53× |
| Idaho | 4,676 | 0.77× |
| Maine | 4,386 | 1.02× |
| New Mexico | 4,239 | 0.7× |
| Delaware | 4,187 | 1.26× |
| Nebraska | 3,833 | 0.63× |
| West Virginia | 3,688 | 0.66× |
| Hawaii | 3,377 | 0.65× |
| Washington, District of Columbia | 2,926 | 0.81× |
| Vermont | 2,336 | 1.1× |
| Montana | 2,080 | 0.62× |
| North Dakota | 1,424 | 0.58× |
| South Dakota | 1,181 | 0.42× |
| Alaska | 1,092 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardik Pandya | 51.15× | Sports |
| Product design | 6.32× | Business & Career |
| Goop | 9.97× | Internet & Social Media |
| Governor of Michigan | 12.14× | Politics & Society |
| UK garage | 7.97× | Music & Radio |
| Historic site | 5.81× | Arts & Culture |
| Grinch | 4.81× | Movies & TV |
| Vocal harmony | 5.3× | Music & Radio |
| headspace | 10.7× | Health |
| Hibachi | 8.88× | Food & Beverages |
| Cherish (group) | 11.93× | Music & Radio |
| Google Home | 6.98× | Technology & Electronics |
| Israel | 2.22× | Travel & Leisure |
| Fairy godmother | 7.8× | Literature |
| Wok | 6.77× | Food & Beverages |
| Grace Slick | 8.53× | Music & Radio |
| El Paso County, Colorado | 11.34× | Travel & Leisure |
| Jeep Wagoneer | 4.93× | Cars & Mobility |
| FOX23 News | 8.31× | Movies & TV |
| TV Fanatic | 8.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.37 |
| Price Sensitivity | PREMIUM | 1.35 |
| Career Orientation | POWER | 1.3 |
| Mindfulness | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.9% |
| United Kingdom | 5.3% |
| Canada | 2.9% |
See Care.com audiences in other countries
More Health audiences in United States
Frequently asked questions
How many fans does Care.com have in United States?
Care.com has an estimated audience of 1,205,237 people in United States, concentrated in California and Florida.
What is the gender split and age of Care.com fans?
79.2% of Care.com fans are female, 20.8% are male, with an average age of 39.5 years.
Which brands do Care.com fans like most?
Care.com fans show strongest brand affinity for Hardik Pandya (51.15×), Product design (6.32×), and Goop (9.97×) over the country average.
Where do Care.com fans live in United States?
Care.com fans in United States are most concentrated in California (reach 144,661), Florida (reach 118,635), and Texas (reach 96,295). These three regions account for the largest share of the active audience.
What other brands do Care.com fans also like?
Beyond Care.com itself, the audience over-indexes on Product design (6.32×), Goop (9.97×), Governor of Michigan (12.14×), and UK garage (7.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Care.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.