Censer Audience in United States

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Censer has an estimated audience of 1,642,234 people in United States. 54.8% are female, 45.2% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: UK garage, 3D printing, Pro-Ject, Kendra Scott, Highland games.

The average Censer fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, 3D printing, Pro-Ject, with strongest over-indexing on UK garage (5.86× the country average). Demographically, the Censer audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Censer fans

Demographic split for Censer audience in United States
MetricValue
Female54.8%
Male45.2%
Average age45.8
Estimated audience size1,642,234

Audience persona

The typical Censer fan in United States is balanced, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Censer in United States
RegionReachAffinity
California182,3591.01×
Texas138,9350.98×
Florida100,0670.9×
New York87,7020.96×
Georgia56,6801.12×
North Carolina53,1541.08×
Pennsylvania52,9100.96×
Illinois51,3480.94×
Ohio49,6100.98×
Virginia45,0311.13×
Washington44,2401.34×
Michigan43,5071.01×
Tennessee37,8771.15×
New Jersey34,8830.84×
Massachusetts34,2251.06×
Indiana33,6261.12×
Arizona31,8450.95×
Missouri29,3091.11×
Maryland27,7600.98×
Colorado26,3601.02×
South Carolina26,0621.05×
Minnesota25,6501.09×
Oregon24,4831.3×
Alabama24,2831.06×
Wisconsin22,8600.93×
Kentucky22,3571.09×
Oklahoma20,3401.12×
Louisiana20,1400.95×
Connecticut15,5700.95×
Arkansas14,7211.09×
Utah14,5830.99×
Mississippi14,2901.06×
Kansas12,9831×
Iowa12,7660.94×
Nevada11,9480.75×
Idaho8,5761.04×
New Mexico8,1590.99×
Nebraska7,2910.89×
West Virginia7,2790.95×
Maine6,6861.14×
Hawaii6,6430.94×
New Hampshire5,8940.91×
Rhode Island5,0920.97×
Washington, District of Columbia4,9721.01×
Montana4,6951.03×
Alaska3,7571.07×
Vermont3,2411.12×
Delaware3,2190.71×
South Dakota3,0170.79×
North Dakota2,6230.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Censer audience
BrandAffinityCategory
UK garage5.86×Music & Radio
3D printing1.84×Technology & Electronics
Pro-Ject2.92×Music & Radio
Kendra Scott1.94×Fashion & Accessoires
Highland games5.33×Sports
Thom Browne5.59×Fashion & Accessoires
Stamp collecting2.76×Home & Garden
Goop3.02×Internet & Social Media
Iowa Lottery5.86×Games
JDSU1.56×Business & Career
Albany County, New York5.86×Travel & Leisure
Governor of Michigan3.71×Politics & Society
Noodle (Gorillaz)1.7×Music & Radio
Home staging2.37×Home & Garden
Wok2.89×Food & Beverages
Grinch1.75×Movies & TV
Isometric exercise3.76×Sports
Chili con carne3.45×Food & Beverages
Atkins diet2.22×Health
Janitor2.43×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Censer audience
TraitClusterScore
SustainabilityBALANCE1.88
Luxury OrientationPREMIUM1.45
IndulgenceJOY1.36
Early Adopter MentalityPOWER1.32
ExtroversionTHRILL1.29
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Censer
CountryShare
United States79.4%
United Kingdom5.4%
Australia5.3%

See Censer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Censer have in United States?

Censer has an estimated audience of 1,642,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Censer fans?

54.8% of Censer fans are female, 45.2% are male, with an average age of 45.8 years.

Which brands do Censer fans like most?

Censer fans show strongest brand affinity for UK garage (5.86×), 3D printing (1.84×), and Pro-Ject (2.92×) over the country average.

Where do Censer fans live in United States?

Censer fans in United States are most concentrated in California (reach 182,359), Texas (reach 138,935), and Florida (reach 100,067). These three regions account for the largest share of the active audience.

What other brands do Censer fans also like?

Beyond Censer itself, the audience over-indexes on 3D printing (1.84×), Pro-Ject (2.92×), Kendra Scott (1.94×), and Highland games (5.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Censer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.