Central Arkansas Audience in United States

Central Arkansas logo

Central Arkansas has an estimated audience of 546,111 people in United States. 61.5% are female, 38.5% are male, average age 42.1. Top regions: Arkansas, Texas, Tennessee. Top brand affinities: Hebe, Product design, Historic site, Emperor Entertainment Group, Governor of Michigan.

The average Central Arkansas fan in United States is 42.1 years old, more female, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Texas, Tennessee. Top brand affinities include Hebe, Product design, Historic site, with strongest over-indexing on Hebe (6.94× the country average). Demographically, the Central Arkansas audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: American football

Demographics of Central Arkansas fans

Demographic split for Central Arkansas audience in United States
MetricValue
Female61.5%
Male38.5%
Average age42.1
Estimated audience size546,111

Audience persona

The typical Central Arkansas fan in United States is more female, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Central Arkansas in United States
RegionReachAffinity
Arkansas72,06516.02×
Texas42,6140.91×
Tennessee21,9482×
Florida18,1100.49×
Mississippi14,5773.24×
Missouri14,2351.62×
California13,1530.22×
Louisiana12,8871.83×
Oklahoma12,8072.11×
Georgia10,6020.63×
Alabama10,1561.33×
Illinois9,2720.51×
Kansas9,1062.12×
New York9,0420.3×
North Carolina8,9950.55×
Ohio6,9220.41×
Pennsylvania6,5720.36×
Kentucky6,0560.88×
Michigan5,8490.41×
Virginia5,2500.39×
Indiana5,2140.52×
Colorado4,5620.53×
Arizona3,9380.35×
Iowa3,9350.87×
South Carolina3,8040.46×
Utah3,7900.77×
New Jersey3,4210.25×
Wisconsin3,3410.41×
Maryland3,3240.35×
Washington2,9340.27×
Massachusetts2,8010.26×
Minnesota2,4700.32×
Nevada1,9580.37×
Nebraska1,9200.7×
Connecticut1,8620.34×
Oregon1,5570.25×
New Mexico1,2010.44×
Idaho1,1300.41×
West Virginia1,0200.4×
Montana9460.62×
South Dakota8760.69×
Alaska8140.7×
North Dakota7960.71×
Hawaii7200.31×
Rhode Island7030.4×
Delaware6780.45×
New Hampshire6720.31×
Wyoming6600.82×
Maine6490.33×
Vermont6380.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Central Arkansas audience
BrandAffinityCategory
Hebe6.94×Home & Garden
Product design1.72×Business & Career
Historic site3.4×Arts & Culture
Emperor Entertainment Group8.45×Business & Career
Governor of Michigan5.2×Politics & Society
Mackenzie Foy5.31×Fashion & Accessoires
Goop3.65×Internet & Social Media
Fairy godmother4.61×Literature
Hipster5.86×Politics & Society
UK garage3.17×Music & Radio
Elsword8.45×Games
Wok3.35×Food & Beverages
Grinch2.02×Movies & TV
Vocal harmony2.22×Music & Radio
Noodle (Gorillaz)1.74×Music & Radio
Hibachi3.76×Food & Beverages
MK1.93×Music & Radio
Wikia1.53×Internet & Social Media
Google Home2.85×Technology & Electronics
Mathcore3.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Central Arkansas audience
TraitClusterScore
Risk AppetiteTHRILL1.22
Need for SecurityCONSERVATISM1.16
Family OrientationCONSERVATISM1.15
ExtroversionTHRILL1.13
DIY MentalityTHRILL1.13
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Central Arkansas
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Central Arkansas audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Central Arkansas have in United States?

Central Arkansas has an estimated audience of 546,111 people in United States, concentrated in Arkansas and Texas.

What is the gender split and age of Central Arkansas fans?

61.5% of Central Arkansas fans are female, 38.5% are male, with an average age of 42.1 years.

Which brands do Central Arkansas fans like most?

Central Arkansas fans show strongest brand affinity for Hebe (6.94×), Product design (1.72×), and Historic site (3.4×) over the country average.

Where do Central Arkansas fans live in United States?

Central Arkansas fans in United States are most concentrated in Arkansas (reach 72,065), Texas (reach 42,614), and Tennessee (reach 21,948). These three regions account for the largest share of the active audience.

What other brands do Central Arkansas fans also like?

Beyond Central Arkansas itself, the audience over-indexes on Product design (1.72×), Historic site (3.4×), Emperor Entertainment Group (8.45×), and Governor of Michigan (5.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Central Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.