Chaise Audience in United States

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Chaise has an estimated audience of 380,784 people in United States. 79.7% are female, 20.3% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Stamp collecting, Lulu 黃路梓茵, Fairy godmother, Israel, Governor of Michigan.

The average Chaise fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stamp collecting, Lulu 黃路梓茵, Fairy godmother, with strongest over-indexing on Stamp collecting (4.64× the country average). Demographically, the Chaise audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chaise fans

Demographic split for Chaise audience in United States
MetricValue
Female79.7%
Male20.3%
Average age35.8
Estimated audience size380,784

Audience persona

The typical Chaise fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Chaise in United States
RegionReachAffinity
California51,6481.23×
Texas36,9291.13×
New York27,5581.3×
Florida26,5371.03×
Illinois14,7441.16×
Georgia13,6001.16×
Pennsylvania13,4761.05×
North Carolina12,6641.11×
Ohio11,6490.99×
Virginia10,6201.14×
New Jersey10,1341.05×
Washington9,6211.26×
Michigan9,5690.96×
Massachusetts8,8911.19×
Maryland7,8141.19×
Tennessee7,7871.02×
Arizona7,2720.94×
Indiana7,0651.02×
Colorado6,6911.11×
Missouri5,7550.94×
Minnesota5,6861.04×
South Carolina5,5050.96×
Wisconsin5,2980.92×
Louisiana4,9661.01×
Oregon4,8771.12×
Alabama4,8190.91×
Kentucky4,6250.97×
Connecticut4,0811.07×
Utah4,0801.2×
Oklahoma3,8790.92×
Nevada3,3200.9×
Iowa2,8630.91×
Kansas2,8230.94×
Arkansas2,6160.83×
Mississippi2,5650.82×
Nebraska1,8310.96×
Idaho1,8240.96×
Hawaii1,7141.05×
Washington, District of Columbia1,6291.42×
West Virginia1,5340.86×
New Mexico1,4650.77×
New Hampshire1,3650.91×
Maine1,3440.99×
Rhode Island1,0840.89×
Delaware9550.91×
Montana8440.8×
South Dakota7040.8×
Alaska6820.84×
Vermont6390.96×
North Dakota6200.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chaise audience
BrandAffinityCategory
Stamp collecting4.64×Home & Garden
Lulu 黃路梓茵2.55×Movies & TV
Fairy godmother7×Literature
Israel1.97×Travel & Leisure
Governor of Michigan6.76×Politics & Society
Historic site3.79×Arts & Culture
Goop4.09×Internet & Social Media
Elsword11.67×Games
Cherish (group)7.11×Music & Radio
Vocal harmony2.89×Music & Radio
Wok4.1×Food & Beverages
headspace5.57×Health
Hipster5.61×Politics & Society
Hibachi4.55×Food & Beverages
Jeep Wagoneer3.24×Cars & Mobility
Google Home3.56×Technology & Electronics
Soldering iron1.81×Home & Garden
Grinch2.15×Movies & TV
Grace Slick4.09×Music & Radio
Meals on Wheels2.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chaise audience
TraitClusterScore
Design AffinityPREMIUM1.74
Quality AwarenessPREMIUM1.49
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.37
Price SensitivityPREMIUM1.37
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Chaise
CountryShare
United States31.7%
Romania10.7%
Australia9.1%

See Chaise audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chaise have in United States?

Chaise has an estimated audience of 380,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Chaise fans?

79.7% of Chaise fans are female, 20.3% are male, with an average age of 35.8 years.

Which brands do Chaise fans like most?

Chaise fans show strongest brand affinity for Stamp collecting (4.64×), Lulu 黃路梓茵 (2.55×), and Fairy godmother (7×) over the country average.

Where do Chaise fans live in United States?

Chaise fans in United States are most concentrated in California (reach 51,648), Texas (reach 36,929), and New York (reach 27,558). These three regions account for the largest share of the active audience.

What other brands do Chaise fans also like?

Beyond Chaise itself, the audience over-indexes on Lulu 黃路梓茵 (2.55×), Fairy godmother (7×), Israel (1.97×), and Governor of Michigan (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chaise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.