Champaign, Illinois Audience in United States

Champaign, Illinois logo

Champaign, Illinois has an estimated audience of 1,085,449 people in United States. 55.9% are female, 44.1% are male, average age 43.0. Top regions: Illinois, California, Texas. Top brand affinities: Pro-Ject, Israel, The Perks of Being a Wallflower (film), Product design, Tuscany.

The average Champaign, Illinois fan in United States is 43.0 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Pro-Ject, Israel, The Perks of Being a Wallflower (film), with strongest over-indexing on Pro-Ject (9.95× the country average). Demographically, the Champaign, Illinois audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Champaign, Illinois fans

Demographic split for Champaign, Illinois audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.0
Estimated audience size1,085,449

Audience persona

The typical Champaign, Illinois fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Champaign, Illinois in United States
RegionReachAffinity
Illinois476,80713.19×
California79,8110.67×
Texas57,0340.61×
Indiana44,4092.24×
Florida42,5260.58×
New York39,2250.65×
Ohio37,7361.13×
Wisconsin31,2351.91×
Michigan27,8810.98×
Missouri26,9381.54×
Georgia21,2870.64×
Pennsylvania20,5370.56×
North Carolina20,3880.62×
Minnesota19,9201.28×
Tennessee19,2110.88×
Virginia19,1160.72×
Washington16,1590.74×
New Jersey15,5060.56×
Iowa15,0691.69×
Arizona14,7240.66×
Kentucky13,6501×
Massachusetts13,2940.62×
Colorado13,1610.77×
Maryland10,8300.58×
Alabama9,7590.64×
South Carolina9,1890.56×
Oregon8,0280.65×
Kansas7,7970.91×
Louisiana7,6540.55×
Oklahoma7,0260.58×
Arkansas6,6740.75×
Connecticut5,5520.51×
Nevada5,3750.51×
Nebraska4,9690.91×
Mississippi4,8000.54×
Utah4,6330.48×
New Mexico3,2500.6×
West Virginia3,1440.62×
Washington, District of Columbia3,0800.94×
Idaho2,5450.47×
New Hampshire2,1650.51×
Hawaii2,1280.46×
South Dakota2,1080.84×
Maine1,8840.48×
North Dakota1,6560.74×
Montana1,5360.51×
Alaska1,4180.61×
Rhode Island1,3020.38×
Delaware1,1970.4×
Vermont1,0450.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Champaign, Illinois audience
BrandAffinityCategory
Pro-Ject9.95×Music & Radio
Israel2.85×Travel & Leisure
The Perks of Being a Wallflower (film)9.02×Movies & TV
Product design2.46×Business & Career
Tuscany5.36×Travel & Leisure
Life of Pi7.12×Movies & TV
Jeep Wagoneer3.77×Cars & Mobility
Unique Gifts1.54×Shopping
Rajasthan8.88×Travel & Leisure
Sinaloa1.93×Travel & Leisure
Birthday Gifts1.69×Kids & Family
UK garage2.81×Music & Radio
Jesse Plemons1.55×Movies & TV
South Asian cuisine3.89×Food & Beverages
Home staging2.24×Home & Garden
Stamp collecting2.03×Home & Garden
Captain America (1990 film)1.85×Movies & TV
Monogram1.52×Home & Garden
Julio Cesar Chavez Jr.2.84×Sports
Jeep Grand Cherokee (WJ)2.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Champaign, Illinois audience
TraitClusterScore
PatriotismCONSERVATISM1.82
Community OrientationOPEN1.52
ExtroversionTHRILL1.3
Price SensitivityPREMIUM1.22
Early Adopter MentalityPOWER1.13
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Champaign, Illinois
CountryShare
United States66.8%
Taiwan11.2%
Japan3.4%

See Champaign, Illinois audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Champaign, Illinois have in United States?

Champaign, Illinois has an estimated audience of 1,085,449 people in United States, concentrated in Illinois and California.

What is the gender split and age of Champaign, Illinois fans?

55.9% of Champaign, Illinois fans are female, 44.1% are male, with an average age of 43.0 years.

Which brands do Champaign, Illinois fans like most?

Champaign, Illinois fans show strongest brand affinity for Pro-Ject (9.95×), Israel (2.85×), and The Perks of Being a Wallflower (film) (9.02×) over the country average.

Where do Champaign, Illinois fans live in United States?

Champaign, Illinois fans in United States are most concentrated in Illinois (reach 476,807), California (reach 79,811), and Texas (reach 57,034). These three regions account for the largest share of the active audience.

What other brands do Champaign, Illinois fans also like?

Beyond Champaign, Illinois itself, the audience over-indexes on Israel (2.85×), The Perks of Being a Wallflower (film) (9.02×), Product design (2.46×), and Tuscany (5.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Champaign, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.