Rascasse Audience Intelligence

Chateau Ste. Michelle Target Market in United States

A data profile of the people who buy, follow and care about Chateau Ste. Michelle in United States — modelled from more than twelve digital signal sources. Chateau Ste. Michelle has an estimated audience of 258,195 people in United States.

#5404among Brand in United States#2648in Food & Beverages

The average Chateau Ste. Michelle fan in United States is 43.7 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Florida.

Top brand affinities include The Stepford Wives (2004 film), David Harbour, Cava (Spanish wine), with strongest over-indexing on The Stepford Wives (2004 film) (772.37× the country average).

Demographically, the Chateau Ste. Michelle audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chateau Ste. Michelle fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for The Stepford Wives (2004 film).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chateau Ste. Michelle profile in United States.

Audience size
258K
in United States
Gender
57.1%♀
42.9% male
Age
43.7
average years
Country rank
#52029
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chateau Ste. Michelle

57.1% are female, 42.9% are male, average age 43.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Chateau Ste. Michelle audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.7
Estimated audience size258,195
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Chateau Ste. Michelle audience in United States
Age bracketShare%
16-196%
20-2918%
30-3924%
40-4926%
50+26%
Fig. 04

Worldwide distribution

83.1%

of the worldwide Chateau Ste. Michelle audience comes from United States.

Worldwide audience distribution share by country for Chateau Ste. Michelle
CountryShare
United States83.1%
Canada2.5%
Sweden2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chateau Ste. Michelle audience in United States is strongest.

Fig. 05

Top regions by affinity

Chateau Ste. Michelle customers by region in United States
#RegionReachAffinity×
01Washington~100K27.40×
02Oregon~3K1.10×
03Alaska<1K0.98×
04Montana<1K0.87×
05Idaho~1K0.85×
06Vermont<1K0.84×
07Hawaii<1K0.83×
08North Dakota<1K0.82×
09South Dakota<1K0.81×
10Ohio~6K0.79×
11West Virginia<1K0.75×
12Rhode Island<1K0.75×
13Washington, District of Columbia<1K0.75×
14Delaware<1K0.75×
15Maine<1K0.73×
16New Hampshire<1K0.72×
17Nevada~2K0.68×
18Nebraska<1K0.68×
19New Mexico<1K0.67×
20Colorado~3K0.66×
21Mississippi~1K0.66×
22Kansas~1K0.65×
23Arizona~3K0.64×
24Arkansas~1K0.64×
25Florida~10K0.62×
26Connecticut~2K0.62×
27Louisiana~2K0.61×
28Iowa~1K0.61×
29Alabama~2K0.58×
30Oklahoma~2K0.58×
31South Carolina~2K0.57×
32Minnesota~2K0.57×
33Kentucky~2K0.57×
34Utah~1K0.57×
35New Jersey~4K0.56×
36Maryland~3K0.55×
37Wisconsin~2K0.54×
38Tennessee~3K0.53×
39Missouri~2K0.53×
40Virginia~3K0.52×
41Illinois~5K0.51×
42Georgia~4K0.51×
43North Carolina~4K0.51×
44California~10K0.50×
45Massachusetts~3K0.50×
46Pennsylvania~4K0.49×
47Indiana~2K0.49×
48Texas~10K0.43×
49Michigan~3K0.43×
50New York~6K0.42×
Fig. 06

Affinity by region

Affinity by region — Chateau Ste. Michelle, United States
0.42×1.00×27.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chateau Ste. Michelle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chateau Ste. Michelle audience
#·InterestCategoryAffinity×
01The Stepford Wives (2004 film)Movies & TV772.37×
02Jordan Vineyard & WineryPOI73.74×
03Chateau MontelenaBrand69.77×
04PlumpJack WineryFood & Beverages62.88×
05Cava (Spanish wine)Food & Beverages57.81×
06Bordeaux wineTopic31.59×
07David HarbourMovies & TV16.62×
08Malibu RumFood & Beverages15.68×
09ViticultureFood & Beverages13.73×
10WinemakingFood & Beverages12.75×
11Wine bottleFood & Beverages12.00×
12Hotel managerBusiness & Career11.83×
13BottleFood & Beverages11.21×
14ProseccoFood & Beverages10.97×
15GrapeFood & Beverages8.10×
16Native hawaiian culturePolitics & Society7.81×
17Sadie SinkMovies & TV7.40×
18WaterfallTravel & Leisure7.40×
19Travel agencyTravel & Leisure6.52×
20ManhattanTravel & Leisure5.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chateau Ste. Michelle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chateau Ste. Michelle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.80×
TravellingTHRILL1.85×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chateau Ste. Michelle audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.08×
Social Media UsageJOY1.10×
IndividualismJOY1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chateau Ste. Michelle's target market in United States?

Chateau Ste. Michelle's target market in United States covers an estimated 258,195 people, concentrated in Washington and California.

02

What is the gender split and age of Chateau Ste. Michelle customers?

57.1% of the Chateau Ste. Michelle audience are female, 42.9% are male, with an average age of 43.7 years.

03

Which brands do Chateau Ste. Michelle fans like most?

Chateau Ste. Michelle fans show strongest brand affinity for The Stepford Wives (2004 film) (772.37×), David Harbour (16.62×), and Cava (Spanish wine) (57.81×) over the country average.

04

Where do Chateau Ste. Michelle fans live in United States?

Chateau Ste. Michelle fans in United States are most concentrated in Washington (reach ~100K), California (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Chateau Ste. Michelle fans also like?

Beyond Chateau Ste. Michelle itself, the audience over-indexes on David Harbour (16.62×), Cava (Spanish wine) (57.81×), Jordan Vineyard & Winery (73.74×), and Bordeaux wine (31.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chateau Ste. Michelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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