Chateau Ste. Michelle Audience in United States

Chateau Ste. Michelle has an estimated audience of 265,743 people in United States. 57.1% are female, 42.9% are male, average age 43.7. Top regions: Washington, California, Florida. Top brand affinities: The Stepford Wives (2004 film), David Harbour, Cava (Spanish wine), Jordan Vineyard & Winery, Bordeaux wine.

The average Chateau Ste. Michelle fan in United States is 43.7 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Florida. Top brand affinities include The Stepford Wives (2004 film), David Harbour, Cava (Spanish wine), with strongest over-indexing on The Stepford Wives (2004 film) (772.37× the country average). Demographically, the Chateau Ste. Michelle audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Chateau Ste. Michelle fans

Demographic split for Chateau Ste. Michelle audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.7
Estimated audience size265,743

Audience persona

The typical Chateau Ste. Michelle fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for The Stepford Wives (2004 film).

Top regions in United States

Top regions ranked by reach for Chateau Ste. Michelle in United States
RegionReachAffinity
Washington152,49628.61×
California14,6450.5×
Florida10,9850.61×
Texas9,5720.42×
New York5,6210.38×
Ohio5,0080.61×
Illinois4,2650.48×
Pennsylvania3,6790.41×
North Carolina3,6550.46×
Georgia3,6340.44×
Oregon3,3221.09×
New Jersey3,2940.49×
Arizona3,0550.56×
Virginia2,8520.44×
Colorado2,5450.61×
Tennessee2,2280.42×
Massachusetts2,1150.4×
Michigan2,0540.3×
Maryland1,9710.43×
South Carolina1,8030.45×
Indiana1,6940.35×
Minnesota1,6920.44×
Missouri1,6400.38×
Wisconsin1,5860.4×
Louisiana1,4780.43×
Nevada1,4590.57×
Alabama1,3860.37×
Connecticut1,2560.47×
Kentucky1,1680.35×
Oklahoma9490.32×
Idaho9420.71×
Kansas8330.4×
Hawaii7780.68×
Utah7700.32×
Iowa6880.31×
Mississippi6770.31×
Arkansas6650.3×
Nebraska4900.37×
Montana4780.65×
Washington, District of Columbia4640.58×
New Mexico4410.33×
Alaska4400.77×
New Hampshire3880.37×
Rhode Island3040.36×
Maine2960.31×
Delaware2650.36×
West Virginia2450.2×
North Dakota2130.39×
South Dakota2020.33×
Wyoming1820.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chateau Ste. Michelle audience
BrandAffinityCategory
The Stepford Wives (2004 film)772.37×Movies & TV
David Harbour16.62×Movies & TV
Cava (Spanish wine)57.81×Food & Beverages
Jordan Vineyard & Winery73.74×
Bordeaux wine31.59×
Manhattan5.56×Travel & Leisure
Chateau Montelena69.77×
Bottle11.21×Food & Beverages
Grape8.1×Food & Beverages
Viticulture13.73×Food & Beverages
Hotel manager11.83×Business & Career
Bayer 04 Leverkusen (women)59.67×Sports
Sadie Sink7.4×Movies & TV
Winemaking12.75×Food & Beverages
Travel agency6.52×Travel & Leisure
Native hawaiian culture7.81×Politics & Society
Prosecco10.97×Food & Beverages
Wine bottle12×Food & Beverages
Waterfall7.4×Travel & Leisure
Millie Bobby Brown4.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chateau Ste. Michelle audience
TraitClusterScore
IndulgenceJOY2.08
TravellingTHRILL1.77
Family OrientationCONSERVATISM1.58
Design AffinityPREMIUM1.55
LGBTQ+ IdentityOPEN1.42
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Chateau Ste. Michelle
CountryShare
United States83.7%
Canada2.4%
Sweden2.1%

See Chateau Ste. Michelle audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Chateau Ste. Michelle have in United States?

Chateau Ste. Michelle has an estimated audience of 265,743 people in United States, concentrated in Washington and California.

What is the gender split and age of Chateau Ste. Michelle fans?

57.1% of Chateau Ste. Michelle fans are female, 42.9% are male, with an average age of 43.7 years.

Which brands do Chateau Ste. Michelle fans like most?

Chateau Ste. Michelle fans show strongest brand affinity for The Stepford Wives (2004 film) (772.37×), David Harbour (16.62×), and Cava (Spanish wine) (57.81×) over the country average.

Where do Chateau Ste. Michelle fans live in United States?

Chateau Ste. Michelle fans in United States are most concentrated in Washington (reach 152,496), California (reach 14,645), and Florida (reach 10,985). These three regions account for the largest share of the active audience.

What other brands do Chateau Ste. Michelle fans also like?

Beyond Chateau Ste. Michelle itself, the audience over-indexes on David Harbour (16.62×), Cava (Spanish wine) (57.81×), Jordan Vineyard & Winery (73.74×), and Bordeaux wine (31.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chateau Ste. Michelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.