Rascasse Audience Intelligence

Chewbacca Audience in United States

A data profile of the people who buy, follow and care about Chewbacca in United States — modelled from more than twelve digital signal sources. Chewbacca has an estimated audience of 2,094,697 people in United States.

#51among Fictional Character in United States#2111in Movies & TV

The average Chewbacca fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, malwarebytes, Alvin and the Chipmunks, with strongest over-indexing on Disneyland Paris (12.05× the country average).

Demographically, the Chewbacca audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chewbacca fan in United States is balanced, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chewbacca profile in United States.

Audience size
2.1M
in United States
Gender
47.4%♀
52.6% male
Age
36.3
average years
Country rank
#13734
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chewbacca fans

47.4% are female, 52.6% are male, average age 36.3.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Chewbacca audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.3
Estimated audience size2,094,697
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Chewbacca audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Chewbacca audience comes from United States.

Worldwide audience distribution share by country for Chewbacca
CountryShare
United States45.5%
Italy9.1%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chewbacca audience in United States is strongest.

Fig. 05

Top regions by affinity

Chewbacca fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.40×
02Texas~200K1.33×
03Florida~200K1.29×
04New Mexico~10K1.23×
05Arizona~50K1.20×
06Nevada~20K1.19×
07Utah~20K1.15×
08Idaho~10K1.08×
09Louisiana~30K1.06×
10Arkansas~20K1.06×
11Georgia~70K1.05×
12Oklahoma~20K1.05×
13Illinois~70K1.04×
14Alabama~30K1.04×
15Indiana~40K1.03×
16North Carolina~60K1.02×
17Kentucky~30K1.02×
18New Jersey~50K1.01×
19Mississippi~20K1.01×
20West Virginia~10K1.01×
21Tennessee~40K1.00×
22Connecticut~20K1.00×
23Kansas~20K1.00×
24Washington~40K0.99×
25Nebraska~10K0.99×
26Hawaii~9K0.99×
27South Carolina~30K0.98×
28Oregon~20K0.98×
29Colorado~30K0.97×
30Rhode Island~6K0.97×
31New York~100K0.96×
32Missouri~30K0.96×
33Pennsylvania~70K0.95×
34Massachusetts~40K0.95×
35North Dakota~4K0.95×
36Virginia~50K0.94×
37Iowa~20K0.94×
38Alaska~4K0.93×
39Maine~7K0.92×
40South Dakota~4K0.91×
41Ohio~60K0.90×
42Michigan~50K0.90×
43Wisconsin~30K0.90×
44Montana~5K0.90×
45Maryland~30K0.89×
46New Hampshire~7K0.89×
47Minnesota~30K0.87×
48Delaware~5K0.87×
49Vermont~3K0.84×
50Washington, District of Columbia~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Chewbacca, United States
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chewbacca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chewbacca audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics19.73×
02Lego NinjagoKids & Family17.05×
03The Lego MovieMovies & TV14.37×
04Disneyland ParisTravel & Leisure12.05×
05Alvin and the ChipmunksMusic & Radio10.82×
06Buckingham PalaceTravel & Leisure10.58×
07Nick OffermanMovies & TV7.69×
08Josh BrolinMovies & TV6.32×
09Superhero fictionLiterature5.93×
10Downton AbbeyMovies & TV5.64×
11Guardians of the Galaxy (film)Movies & TV5.60×
12Brittany SnowMovies & TV5.16×
13Graphic novelLiterature4.79×
14Winona RyderMovies & TV4.49×
15Collectible card gameGames3.92×
16Anime and manga fandomLiterature3.19×
17SupermanMovies & TV2.09×
18Mobile gameGames2.06×
19ComicsLiterature1.91×
20Science fiction moviesMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chewbacca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chewbacca audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.55×
IndulgenceJOY1.49×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chewbacca audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chewbacca have in United States?

Chewbacca has an estimated audience of 2,094,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chewbacca fans?

47.4% of Chewbacca fans are female, 52.6% are male, with an average age of 36.3 years.

03

Which brands do Chewbacca fans like most?

Chewbacca fans show strongest brand affinity for Disneyland Paris (12.05×), malwarebytes (19.73×), and Alvin and the Chipmunks (10.82×) over the country average.

04

Where do Chewbacca fans live in United States?

Chewbacca fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chewbacca fans also like?

Beyond Chewbacca itself, the audience over-indexes on malwarebytes (19.73×), Alvin and the Chipmunks (10.82×), Superman (2.09×), and Buckingham Palace (10.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chewbacca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewbacca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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