Chewbacca Audience in United States

Chewbacca has an estimated audience of 2,091,488 people in United States. 47.4% are female, 52.6% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Lego Star Wars, Disneyland Paris, Kia Sportage, Autism Awareness, Diabetes mellitus awareness.

The average Chewbacca fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Star Wars, Disneyland Paris, Kia Sportage, with strongest over-indexing on Lego Star Wars (36.26× the country average). Demographically, the Chewbacca audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Chewbacca fans

Demographic split for Chewbacca audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.3
Estimated audience size2,091,488

Audience persona

The typical Chewbacca fan in United States is balanced, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Lego Star Wars.

Top regions in United States

Top regions ranked by reach for Chewbacca in United States
RegionReachAffinity
California338,7161.47×
Texas255,4851.42×
Florida197,5251.39×
New York119,1021.02×
Illinois75,3641.08×
Georgia69,7331.08×
Pennsylvania69,3790.99×
North Carolina65,5261.04×
Ohio58,9720.92×
New Jersey56,9001.07×
Arizona51,8591.21×
Michigan50,4160.92×
Virginia47,2550.93×
Washington44,3051.06×
Tennessee43,4431.04×
Indiana40,0061.05×
Massachusetts39,1370.95×
Colorado33,1721.01×
Missouri32,8790.98×
Maryland32,6810.91×
South Carolina30,5120.97×
Alabama29,2721×
Louisiana28,6231.06×
Wisconsin27,7660.88×
Minnesota26,1610.87×
Kentucky25,4270.97×
Oklahoma24,9591.07×
Nevada24,7901.23×
Oregon24,0021×
Connecticut21,1221.01×
Utah21,0521.12×
Arkansas17,9761.04×
Mississippi16,5530.96×
Kansas16,1820.98×
Iowa15,8150.92×
New Mexico12,5781.2×
Idaho10,8771.04×
Nebraska9,6800.92×
West Virginia8,9180.92×
Hawaii8,7430.97×
New Hampshire7,1190.86×
Maine6,5390.87×
Rhode Island6,4480.97×
Washington, District of Columbia4,9870.79×
Montana4,8380.83×
Delaware4,6840.81×
South Dakota4,0590.84×
Alaska3,8260.86×
North Dakota3,7030.86×
Vermont2,8760.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chewbacca audience
BrandAffinityCategory
Lego Star Wars36.26×Kids & Family
Disneyland Paris16.7×Travel & Leisure
Kia Sportage25.38×Cars & Mobility
Autism Awareness10.02×Health
Diabetes mellitus awareness6.69×Health
Houston Astros7.61×Sports
Singer-songwriter3.27×Music & Radio
Millie Bobby Brown5.52×Movies & TV
Superman2.14×Movies & TV
Josh Brolin10.92×Movies & TV
malwarebytes19.73×Technology & Electronics
Microblogging6.9×Technology & Electronics
Anime and manga fandom4.38×Literature
Google Maps2.82×Internet & Social Media
Guardians of the Galaxy (film)7.99×Movies & TV
Honda HR-V17.69×Cars & Mobility
Alvin and the Chipmunks9.32×Music & Radio
Capital One2.51×Business & Career
Los Angeles Dodgers4.22×Sports
Lego Ninjago19.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chewbacca audience
TraitClusterScore
Pet OwnershipJOY1.55
Early Adopter MentalityPOWER1.35
LGBTQ+ IdentityOPEN1.31
ExtroversionTHRILL1.25
IndulgenceJOY1.21
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Chewbacca
CountryShare
United States45.7%
Italy8.9%
United Kingdom7.4%

See Chewbacca audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Chewbacca have in United States?

Chewbacca has an estimated audience of 2,091,488 people in United States, concentrated in California and Texas.

What is the gender split and age of Chewbacca fans?

47.4% of Chewbacca fans are female, 52.6% are male, with an average age of 36.3 years.

Which brands do Chewbacca fans like most?

Chewbacca fans show strongest brand affinity for Lego Star Wars (36.26×), Disneyland Paris (16.7×), and Kia Sportage (25.38×) over the country average.

Where do Chewbacca fans live in United States?

Chewbacca fans in United States are most concentrated in California (reach 338,716), Texas (reach 255,485), and Florida (reach 197,525). These three regions account for the largest share of the active audience.

What other brands do Chewbacca fans also like?

Beyond Chewbacca itself, the audience over-indexes on Disneyland Paris (16.7×), Kia Sportage (25.38×), Autism Awareness (10.02×), and Diabetes mellitus awareness (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewbacca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.