Chicago Fire Department Audience in United States

Chicago Fire Department logo

Chicago Fire Department has an estimated audience of 383,787 people in United States. 33.0% are female, 67.0% are male, average age 42.3. Top regions: Illinois, California, Texas. Top brand affinities: Urban Outfitters, Alaska, Lulu 黃路梓茵, ABC TV, Tuscany.

The average Chicago Fire Department fan in United States is 42.3 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Urban Outfitters, Alaska, Lulu 黃路梓茵, with strongest over-indexing on Urban Outfitters (4.44× the country average). Demographically, the Chicago Fire Department audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Chicago Fire Department fans

Demographic split for Chicago Fire Department audience in United States
MetricValue
Female33.0%
Male67.0%
Average age42.3
Estimated audience size383,787

Audience persona

The typical Chicago Fire Department fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Chicago Fire Department in United States
RegionReachAffinity
Illinois221,19217.3×
California15,6810.37×
Texas15,5060.47×
New York12,6530.59×
Indiana11,8471.69×
Florida11,2990.43×
Wisconsin11,2321.95×
Michigan9,1900.92×
Pennsylvania9,0010.7×
Ohio8,8600.75×
North Carolina7,0250.61×
Georgia6,5560.55×
Virginia5,8120.62×
New Jersey5,5440.57×
Missouri5,1520.83×
Tennessee4,8990.64×
Washington4,8130.63×
South Carolina4,7260.82×
Massachusetts4,3140.57×
Kentucky4,0090.83×
Minnesota3,9560.72×
Iowa3,8191.21×
Arizona3,7900.48×
Colorado3,4930.58×
Louisiana3,4920.71×
Maryland3,3050.5×
Alabama2,9590.55×
Oklahoma2,4440.57×
Connecticut2,2220.58×
Arkansas1,9270.61×
Kansas1,9220.64×
Mississippi1,8170.57×
Nebraska1,7960.93×
Nevada1,6260.44×
Oregon1,3760.31×
West Virginia1,1610.65×
New Mexico9710.5×
Rhode Island9620.79×
New Hampshire9170.61×
Utah9120.27×
Maine8080.59×
Idaho7600.39×
Washington, District of Columbia6970.6×
Delaware6900.65×
Alaska6280.76×
South Dakota6230.7×
Hawaii5980.36×
North Dakota5660.72×
Wyoming5480.96×
Montana5050.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Fire Department audience
BrandAffinityCategory
Urban Outfitters4.44×Shopping
Alaska2.88×Travel & Leisure
Lulu 黃路梓茵3.9×Movies & TV
ABC TV15.48×Movies & TV
Tuscany9.38×Travel & Leisure
Minnesota2.25×Travel & Leisure
Pillow2.24×Home & Garden
Sinaloa3.64×Travel & Leisure
Collectable1.57×Kids & Family
Nebraska2.55×Travel & Leisure
Nebraska Cornhuskers football3.32×Sports
Home staging4.71×Home & Garden
Elsword14.58×Games
Bus Driver (video game)16.07×Games
Glossier4.15×Beauty & Wellness
Google Analytics3.65×Internet & Social Media
Unique Gifts1.67×Shopping
Justice1.98×Politics & Society
JDSU2.01×Business & Career
Jesse Plemons2.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Fire Department audience
TraitClusterScore
PatriotismCONSERVATISM5.9
Community OrientationOPEN1.73
Need for SecurityCONSERVATISM1.51
DIY MentalityTHRILL1.47
Risk AppetiteTHRILL1.43
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Chicago Fire Department
CountryShare
United States44.4%
Germany11.0%
United Kingdom7.3%

See Chicago Fire Department audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Chicago Fire Department have in United States?

Chicago Fire Department has an estimated audience of 383,787 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago Fire Department fans?

33.0% of Chicago Fire Department fans are female, 67.0% are male, with an average age of 42.3 years.

Which brands do Chicago Fire Department fans like most?

Chicago Fire Department fans show strongest brand affinity for Urban Outfitters (4.44×), Alaska (2.88×), and Lulu 黃路梓茵 (3.9×) over the country average.

Where do Chicago Fire Department fans live in United States?

Chicago Fire Department fans in United States are most concentrated in Illinois (reach 221,192), California (reach 15,681), and Texas (reach 15,506). These three regions account for the largest share of the active audience.

What other brands do Chicago Fire Department fans also like?

Beyond Chicago Fire Department itself, the audience over-indexes on Alaska (2.88×), Lulu 黃路梓茵 (3.9×), ABC TV (15.48×), and Tuscany (9.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Fire Department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.