Chicharrón Audience in United States

Chicharrón logo

Chicharrón has an estimated audience of 416,860 people in United States. 72.6% are female, 27.4% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Panama, Mothercare, Totally Spies!, Sears, CAC 40.

The average Chicharrón fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panama, Mothercare, Totally Spies!, with strongest over-indexing on Panama (2.31× the country average). Demographically, the Chicharrón audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chicharrón fans

Demographic split for Chicharrón audience in United States
MetricValue
Female72.6%
Male27.4%
Average age38.2
Estimated audience size416,860

Audience persona

The typical Chicharrón fan in United States is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for Chicharrón in United States
RegionReachAffinity
California77,4011.69×
Texas65,2851.82×
Florida41,4591.47×
New York29,8971.28×
Illinois17,6611.27×
North Carolina14,1221.13×
Georgia13,7281.07×
New Jersey12,9571.22×
Arizona12,2031.43×
Pennsylvania11,5920.83×
Virginia10,1821×
Colorado9,9831.52×
Massachusetts9,7821.19×
Washington9,1711.1×
Ohio8,2750.64×
Maryland7,3831.03×
Michigan7,2940.67×
Tennessee6,9710.83×
Indiana6,6790.88×
Nevada5,6171.39×
South Carolina5,5420.88×
Oregon5,3351.12×
Wisconsin5,0530.81×
Connecticut4,9251.18×
Oklahoma4,7981.04×
Louisiana4,7930.89×
Minnesota4,7620.8×
Missouri4,7430.71×
New Mexico4,5722.19×
Alabama4,1060.7×
Utah4,0061.07×
Kentucky3,9640.76×
Arkansas3,2890.96×
Kansas3,2881×
Iowa2,6800.78×
Mississippi2,3150.67×
Nebraska2,0590.98×
Hawaii1,8961.06×
Idaho1,7500.84×
Rhode Island1,6461.24×
Washington, District of Columbia1,3831.1×
New Hampshire1,3260.81×
Delaware9840.86×
Maine8680.58×
West Virginia8640.45×
Alaska7740.87×
South Dakota6510.68×
Montana6360.55×
Wyoming5590.9×
North Dakota5100.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicharrón audience
BrandAffinityCategory
Panama2.31×Travel & Leisure
Mothercare1.7×Kids & Family
Totally Spies!6.38×Movies & TV
Sears1.56×Shopping
CAC 401.78×Business & Career
Cachorro1.76×Pets & Animals
Penn & Teller2.23×Movies & TV
WFTS-TV1.56×Movies & TV
Grand Prairie, Texas1.89×Travel & Leisure
Assetto Corsa2.92×Games
Isabela (province)3.13×
International University of Business Agriculture and Technology2.41×Business & Career
English literature1.55×Literature
REO Speedwagon1.6×Music & Radio
Buenavista (Madrid)1.84×Travel & Leisure
E-box2.51×Health
Tierra caliente1.53×Travel & Leisure
Mad About You2.38×Movies & TV
Better Off Dead (film)2.05×Movies & TV
Leprechaun1.77×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicharrón audience
TraitClusterScore
Design AffinityPREMIUM1.43
CreativityOPEN1.38
Price SensitivityPREMIUM1.38
IndulgenceJOY1.35
DIY MentalityTHRILL1.35
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Chicharrón
CountryShare
United States24.0%
Philippines22.4%
Colombia11.9%

See Chicharrón audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chicharrón have in United States?

Chicharrón has an estimated audience of 416,860 people in United States, concentrated in California and Texas.

What is the gender split and age of Chicharrón fans?

72.6% of Chicharrón fans are female, 27.4% are male, with an average age of 38.2 years.

Which brands do Chicharrón fans like most?

Chicharrón fans show strongest brand affinity for Panama (2.31×), Mothercare (1.7×), and Totally Spies! (6.38×) over the country average.

Where do Chicharrón fans live in United States?

Chicharrón fans in United States are most concentrated in California (reach 77,401), Texas (reach 65,285), and Florida (reach 41,459). These three regions account for the largest share of the active audience.

What other brands do Chicharrón fans also like?

Beyond Chicharrón itself, the audience over-indexes on Mothercare (1.7×), Totally Spies! (6.38×), Sears (1.56×), and CAC 40 (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicharrón. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.