Chimney Audience in United States

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Chimney has an estimated audience of 1,925,781 people in United States. 50.1% are female, 49.9% are male, average age 45.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Fairy godmother, Governor of Michigan, Alaska, Cherish (group).

The average Chimney fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Fairy godmother, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chimney audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chimney fans

Demographic split for Chimney audience in United States
MetricValue
Female50.1%
Male49.9%
Average age45.1
Estimated audience size1,925,781

Audience persona

The typical Chimney fan in United States is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Chimney in United States
RegionReachAffinity
California295,7791.4×
Texas228,5811.38×
New York134,3601.25×
Florida125,3870.96×
Georgia75,9631.28×
Illinois67,3051.05×
Pennsylvania62,8930.97×
North Carolina62,3871.08×
New Jersey61,7111.26×
Ohio52,9000.89×
Washington50,7921.31×
Virginia50,0051.07×
Mississippi45,8102.89×
Massachusetts45,0211.19×
Michigan44,9470.89×
Arizona36,6290.93×
Maryland34,8581.05×
Tennessee34,6300.9×
Indiana30,9610.88×
Missouri30,0790.97×
Connecticut27,7391.44×
Colorado27,6040.91×
Wisconsin25,9910.9×
South Carolina25,9450.9×
Oregon25,3481.15×
Minnesota24,4260.89×
Alabama23,7630.88×
Oklahoma23,7211.11×
Louisiana23,4840.95×
Kentucky21,5980.89×
Nevada15,9600.86×
Kansas15,2801.01×
Arkansas13,7940.87×
Utah13,5250.78×
Iowa11,1560.7×
New Mexico9,7201.01×
New Hampshire8,1781.08×
Idaho8,1570.84×
Maine7,0111.02×
Nebraska6,8960.71×
Rhode Island6,6331.08×
West Virginia6,4980.72×
Hawaii6,1020.74×
Washington, District of Columbia5,1380.89×
Delaware4,1280.78×
Montana3,7070.69×
Vermont3,6621.08×
Alaska3,0980.75×
South Dakota2,5670.58×
North Dakota2,5640.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chimney audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Fairy godmother11.53×Literature
Governor of Michigan8.23×Politics & Society
Alaska1.68×Travel & Leisure
Cherish (group)9.57×Music & Radio
Wok5.5×Food & Beverages
headspace7.54×Health
Goop4.03×Internet & Social Media
Hibachi5.16×Food & Beverages
Google Home4.19×Technology & Electronics
Vocal harmony2.89×Music & Radio
Hipster6.01×Politics & Society
Grace Slick5.29×Music & Radio
Grinch2.03×Movies & TV
MK2.1×Music & Radio
Kikar HaShabbat8.13×News
El Paso County, Colorado6.28×Travel & Leisure
Cryptic crossword7.13×Technology & Electronics
TV Fanatic4.91×Movies & TV
Preta Gil8.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chimney audience
TraitClusterScore
Quality AwarenessPREMIUM1.52
Career OrientationPOWER1.43
Need for SecurityCONSERVATISM1.41
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.38
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Chimney
CountryShare
United States28.5%
United Kingdom11.8%
France6.0%

See Chimney audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chimney have in United States?

Chimney has an estimated audience of 1,925,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Chimney fans?

50.1% of Chimney fans are female, 49.9% are male, with an average age of 45.1 years.

Which brands do Chimney fans like most?

Chimney fans show strongest brand affinity for Keene, New Hampshire (675×), Fairy godmother (11.53×), and Governor of Michigan (8.23×) over the country average.

Where do Chimney fans live in United States?

Chimney fans in United States are most concentrated in California (reach 295,779), Texas (reach 228,581), and New York (reach 134,360). These three regions account for the largest share of the active audience.

What other brands do Chimney fans also like?

Beyond Chimney itself, the audience over-indexes on Fairy godmother (11.53×), Governor of Michigan (8.23×), Alaska (1.68×), and Cherish (group) (9.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chimney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.