Chinese art Audience in United States
Chinese art has an estimated audience of 345,626 people in United States. 58.4% are female, 41.6% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Steampunk, Nipsey Hussle, CoreLogic, Nationality, Fairy godmother.
The average Chinese art fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Steampunk, Nipsey Hussle, CoreLogic, with strongest over-indexing on Steampunk (51.7× the country average). Demographically, the Chinese art audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Chinese art fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.5 |
| Estimated audience size | 345,626 |
Audience persona
The typical Chinese art fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,676 | 1.6× |
| Texas | 35,460 | 1.19× |
| New York | 25,951 | 1.34× |
| Florida | 25,665 | 1.1× |
| Illinois | 11,400 | 0.99× |
| Washington | 11,178 | 1.61× |
| Georgia | 11,150 | 1.05× |
| North Carolina | 10,735 | 1.03× |
| Pennsylvania | 10,368 | 0.89× |
| New Jersey | 9,467 | 1.08× |
| Virginia | 8,994 | 1.07× |
| Massachusetts | 8,477 | 1.24× |
| Michigan | 8,313 | 0.92× |
| Ohio | 8,213 | 0.77× |
| Arizona | 7,570 | 1.07× |
| Tennessee | 7,119 | 1.03× |
| Maryland | 5,660 | 0.95× |
| Colorado | 5,436 | 1× |
| Indiana | 5,302 | 0.84× |
| Oregon | 4,998 | 1.26× |
| South Carolina | 4,729 | 0.91× |
| Missouri | 4,655 | 0.84× |
| Minnesota | 4,506 | 0.91× |
| Utah | 4,000 | 1.29× |
| Nevada | 3,990 | 1.19× |
| Kentucky | 3,888 | 0.9× |
| Louisiana | 3,870 | 0.87× |
| Wisconsin | 3,771 | 0.73× |
| Oklahoma | 3,668 | 0.96× |
| Alabama | 3,548 | 0.73× |
| Connecticut | 3,283 | 0.95× |
| Arkansas | 3,059 | 1.07× |
| Hawaii | 2,980 | 2.01× |
| Kansas | 2,378 | 0.87× |
| Mississippi | 2,079 | 0.73× |
| Iowa | 2,022 | 0.71× |
| New Mexico | 1,679 | 0.97× |
| Idaho | 1,634 | 0.94× |
| West Virginia | 1,394 | 0.87× |
| Washington, District of Columbia | 1,297 | 1.25× |
| New Hampshire | 1,193 | 0.88× |
| Nebraska | 1,125 | 0.65× |
| Rhode Island | 1,024 | 0.93× |
| Maine | 938 | 0.76× |
| Montana | 746 | 0.78× |
| Delaware | 726 | 0.76× |
| Alaska | 696 | 0.94× |
| Vermont | 588 | 0.97× |
| North Dakota | 583 | 0.82× |
| Wyoming | 564 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 51.7× | Fashion & Accessoires |
| Nipsey Hussle | 14.18× | Music & Radio |
| CoreLogic | 40.17× | Business & Career |
| Nationality | 3.44× | Politics & Society |
| Fairy godmother | 9.03× | Literature |
| Cam Ward | 4.46× | Sports |
| Historic site | 4.58× | Arts & Culture |
| Hibachi | 8.4× | Food & Beverages |
| Elsword | 17.16× | Games |
| Pantsuit | 10.26× | Fashion & Accessoires |
| Vocal harmony | 4.32× | Music & Radio |
| Israel | 1.84× | Travel & Leisure |
| Goop | 4.47× | Internet & Social Media |
| Natural rubber | 1.72× | Cars & Mobility |
| Home staging | 3.96× | Home & Garden |
| Kendra Scott | 2.2× | Fashion & Accessoires |
| Voltron: Legendary Defender | 10.53× | Movies & TV |
| Grinch | 2.61× | Movies & TV |
| Yahoo Sports Fantasy | 4.47× | |
| Governor of Michigan | 4.62× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.92 |
| Mindfulness | BALANCE | 1.99 |
| Urban Lifestyle | OPEN | 1.77 |
| Sustainability | BALANCE | 1.73 |
| Indulgence | JOY | 1.7 |
| Tradition | CONSERVATISM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Taiwan | 9.9% |
| Japan | 8.4% |
See Chinese art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Chinese art have in United States?
Chinese art has an estimated audience of 345,626 people in United States, concentrated in California and Texas.
What is the gender split and age of Chinese art fans?
58.4% of Chinese art fans are female, 41.6% are male, with an average age of 43.5 years.
Which brands do Chinese art fans like most?
Chinese art fans show strongest brand affinity for Steampunk (51.7×), Nipsey Hussle (14.18×), and CoreLogic (40.17×) over the country average.
Where do Chinese art fans live in United States?
Chinese art fans in United States are most concentrated in California (reach 60,676), Texas (reach 35,460), and New York (reach 25,951). These three regions account for the largest share of the active audience.
What other brands do Chinese art fans also like?
Beyond Chinese art itself, the audience over-indexes on Nipsey Hussle (14.18×), CoreLogic (40.17×), Nationality (3.44×), and Fairy godmother (9.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chinese art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.