Chinese art Audience in United States

Chinese art has an estimated audience of 345,626 people in United States. 58.4% are female, 41.6% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Elizabeth Taylor, Georgia O'Keeffe, Keith Haring, Edvard Munch, Google Photos.

The average Chinese art fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elizabeth Taylor, Georgia O'Keeffe, Keith Haring, with strongest over-indexing on Elizabeth Taylor (38.31× the country average). Demographically, the Chinese art audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Chinese art fans

Demographic split for Chinese art audience in United States
MetricValue
Female58.4%
Male41.6%
Average age43.5
Estimated audience size345,626

Audience persona

The typical Chinese art fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Elizabeth Taylor.

Top regions in United States

Top regions ranked by reach for Chinese art in United States
RegionReachAffinity
California60,6761.6×
Texas35,4601.19×
New York25,9511.34×
Florida25,6651.1×
Illinois11,4000.99×
Washington11,1781.61×
Georgia11,1501.05×
North Carolina10,7351.03×
Pennsylvania10,3680.89×
New Jersey9,4671.08×
Virginia8,9941.07×
Massachusetts8,4771.24×
Michigan8,3130.92×
Ohio8,2130.77×
Arizona7,5701.07×
Tennessee7,1191.03×
Maryland5,6600.95×
Colorado5,4361×
Indiana5,3020.84×
Oregon4,9981.26×
South Carolina4,7290.91×
Missouri4,6550.84×
Minnesota4,5060.91×
Utah4,0001.29×
Nevada3,9901.19×
Kentucky3,8880.9×
Louisiana3,8700.87×
Wisconsin3,7710.73×
Oklahoma3,6680.96×
Alabama3,5480.73×
Connecticut3,2830.95×
Arkansas3,0591.07×
Hawaii2,9802.01×
Kansas2,3780.87×
Mississippi2,0790.73×
Iowa2,0220.71×
New Mexico1,6790.97×
Idaho1,6340.94×
West Virginia1,3940.87×
Washington, District of Columbia1,2971.25×
New Hampshire1,1930.88×
Nebraska1,1250.65×
Rhode Island1,0240.93×
Maine9380.76×
Montana7460.78×
Delaware7260.76×
Alaska6960.94×
Vermont5880.97×
North Dakota5830.82×
Wyoming5641.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese art audience
BrandAffinityCategory
Elizabeth Taylor38.31×Movies & TV
Georgia O'Keeffe68.58×Arts & Culture
Keith Haring58.44×Arts & Culture
Edvard Munch107.59×Arts & Culture
Google Photos22.34×Technology & Electronics
Mick Jagger40.35×Music & Radio
Debbie Harry57.56×Music & Radio
Autism Awareness19.03×Health
Jackson Pollock45.78×Arts & Culture
Diabetes mellitus awareness12.48×Health
Rembrandt51.7×Arts & Culture
PSV Eindhoven58.57×Sports
Gillian Anderson27.34×Movies & TV
Mahjong32.28×Games
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Art Institute of Chicago35.19×Travel & Leisure
Jean-Michel Basquiat37.82×Arts & Culture
Indeed.com4.8×Business & Career
Google Maps4.47×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese art audience
TraitClusterScore
Design AffinityPREMIUM2.92
MindfulnessBALANCE1.99
Urban LifestyleOPEN1.77
SustainabilityBALANCE1.73
IndulgenceJOY1.7
TraditionCONSERVATISM1.64

Worldwide distribution

Worldwide audience distribution share by country for Chinese art
CountryShare
United States16.7%
Taiwan9.9%
Japan8.4%

See Chinese art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Chinese art have in United States?

Chinese art has an estimated audience of 345,626 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese art fans?

58.4% of Chinese art fans are female, 41.6% are male, with an average age of 43.5 years.

Which brands do Chinese art fans like most?

Chinese art fans show strongest brand affinity for Elizabeth Taylor (38.31×), Georgia O'Keeffe (68.58×), and Keith Haring (58.44×) over the country average.

Where do Chinese art fans live in United States?

Chinese art fans in United States are most concentrated in California (reach 60,676), Texas (reach 35,460), and New York (reach 25,951). These three regions account for the largest share of the active audience.

What other brands do Chinese art fans also like?

Beyond Chinese art itself, the audience over-indexes on Georgia O'Keeffe (68.58×), Keith Haring (58.44×), Edvard Munch (107.59×), and Google Photos (22.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.