Chinook salmon Audience in United States

Chinook salmon logo

Chinook salmon has an estimated audience of 491,477 people in United States. 29.2% are female, 70.8% are male, average age 44.2. Top regions: Washington, California, Oregon. Top brand affinities: Redemption (theology), Israel, Pro-Ject, Urban Outfitters, Nebraska Cornhuskers football.

The average Chinook salmon fan in United States is 44.2 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Redemption (theology), Israel, Pro-Ject, with strongest over-indexing on Redemption (theology) (20× the country average). Demographically, the Chinook salmon audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Chinook salmon fans

Demographic split for Chinook salmon audience in United States
MetricValue
Female29.2%
Male70.8%
Average age44.2
Estimated audience size491,477

Audience persona

The typical Chinook salmon fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Redemption (theology).

Top regions in United States

Top regions ranked by reach for Chinook salmon in United States
RegionReachAffinity
Washington45,4214.61×
California45,2350.84×
Oregon33,7395.99×
Michigan16,3981.28×
Idaho12,3435.01×
Texas11,6090.27×
New York11,2860.41×
Florida9,5430.29×
Alaska9,4008.94×
Wisconsin8,0301.09×
Illinois7,7690.47×
Pennsylvania6,8040.41×
Ohio5,6590.37×
Minnesota5,1630.73×
Colorado5,0890.66×
Arizona5,0590.5×
North Carolina4,5240.31×
Indiana4,4290.49×
Georgia4,0680.27×
Utah3,9260.89×
Montana3,6652.69×
Virginia3,6470.3×
Missouri3,2500.41×
Massachusetts3,2450.34×
Tennessee3,2060.33×
New Jersey3,0710.25×
Nevada2,7320.57×
Maryland2,4440.29×
Oklahoma2,2890.42×
South Carolina2,0440.28×
Iowa1,8730.46×
Alabama1,8650.27×
Kentucky1,7940.29×
Connecticut1,5780.32×
Louisiana1,5690.25×
North Dakota1,5391.52×
Kansas1,5180.39×
Arkansas1,4720.36×
Hawaii1,3540.64×
South Dakota1,2511.1×
Nebraska1,1590.47×
Maine1,1580.66×
New Mexico1,1140.45×
Wyoming1,0351.42×
Mississippi9900.24×
West Virginia9060.4×
New Hampshire8520.44×
Rhode Island6970.45×
Washington, District of Columbia5370.36×
Vermont4700.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinook salmon audience
BrandAffinityCategory
Redemption (theology)20×Politics & Society
Israel3.92×Travel & Leisure
Pro-Ject7.13×Music & Radio
Urban Outfitters2.19×Shopping
Nebraska Cornhuskers football4.15×Sports
Product design2.09×Business & Career
Minnesota1.64×Travel & Leisure
Mount Kilimanjaro14.69×Travel & Leisure
UK garage4.11×Music & Radio
Campaign setting23.19×Games
Unique Gifts1.51×Shopping
Jeep Wagoneer3.26×Cars & Mobility
Home staging2.9×Home & Garden
N1 road (South Africa)2.15×Travel & Leisure
Penetrating head injury12.47×Health
Glossier2.72×Beauty & Wellness
Urban horticulture1.81×Home & Garden
Wikia1.65×Internet & Social Media
Staycation1.55×Home & Garden
Keeper (password manager)2.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinook salmon audience
TraitClusterScore
PatriotismCONSERVATISM1.94
Risk AppetiteTHRILL1.57
Sports ActivityPOWER1.42
IndulgenceJOY1.37
TravellingTHRILL1.36
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Chinook salmon
CountryShare
United States58.7%
Canada14.1%
New Zealand3.5%

See Chinook salmon audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Chinook salmon have in United States?

Chinook salmon has an estimated audience of 491,477 people in United States, concentrated in Washington and California.

What is the gender split and age of Chinook salmon fans?

29.2% of Chinook salmon fans are female, 70.8% are male, with an average age of 44.2 years.

Which brands do Chinook salmon fans like most?

Chinook salmon fans show strongest brand affinity for Redemption (theology) (20×), Israel (3.92×), and Pro-Ject (7.13×) over the country average.

Where do Chinook salmon fans live in United States?

Chinook salmon fans in United States are most concentrated in Washington (reach 45,421), California (reach 45,235), and Oregon (reach 33,739). These three regions account for the largest share of the active audience.

What other brands do Chinook salmon fans also like?

Beyond Chinook salmon itself, the audience over-indexes on Israel (3.92×), Pro-Ject (7.13×), Urban Outfitters (2.19×), and Nebraska Cornhuskers football (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinook salmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.