Christmas cookie Audience in United States
Christmas cookie has an estimated audience of 573,182 people in United States. 82.4% are female, 17.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Jingoism.
The average Christmas cookie fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (9.29× the country average). Demographically, the Christmas cookie audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Christmas cookie fans
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 37.4 |
| Estimated audience size | 573,182 |
Audience persona
The typical Christmas cookie fan in United States is more female, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,294 | 0.81× |
| Texas | 42,021 | 0.85× |
| Florida | 32,169 | 0.83× |
| New York | 31,687 | 0.99× |
| Ohio | 24,712 | 1.4× |
| Pennsylvania | 24,033 | 1.25× |
| Illinois | 21,950 | 1.15× |
| Michigan | 20,058 | 1.34× |
| North Carolina | 16,967 | 0.98× |
| Georgia | 14,676 | 0.83× |
| New Jersey | 14,537 | 1× |
| Virginia | 14,495 | 1.04× |
| Minnesota | 14,329 | 1.74× |
| Washington | 13,481 | 1.17× |
| Wisconsin | 13,305 | 1.54× |
| Indiana | 12,006 | 1.15× |
| Massachusetts | 11,447 | 1.01× |
| Arizona | 10,598 | 0.91× |
| Tennessee | 10,431 | 0.91× |
| Missouri | 9,578 | 1.04× |
| Colorado | 9,315 | 1.03× |
| South Carolina | 8,481 | 0.98× |
| Maryland | 8,446 | 0.86× |
| Connecticut | 7,000 | 1.22× |
| Oregon | 6,569 | 1× |
| Kentucky | 6,552 | 0.91× |
| Alabama | 6,361 | 0.79× |
| Louisiana | 5,790 | 0.78× |
| Oklahoma | 5,140 | 0.81× |
| Iowa | 5,103 | 1.08× |
| Kansas | 4,373 | 0.97× |
| Nevada | 3,873 | 0.7× |
| Utah | 3,770 | 0.73× |
| Arkansas | 3,715 | 0.79× |
| Mississippi | 3,539 | 0.75× |
| Nebraska | 2,992 | 1.04× |
| Idaho | 2,747 | 0.96× |
| West Virginia | 2,744 | 1.03× |
| New Hampshire | 2,547 | 1.13× |
| New Mexico | 2,074 | 0.72× |
| Maine | 2,032 | 0.99× |
| Rhode Island | 2,018 | 1.11× |
| Montana | 1,695 | 1.07× |
| Hawaii | 1,667 | 0.68× |
| Delaware | 1,474 | 0.93× |
| South Dakota | 1,428 | 1.08× |
| Washington, District of Columbia | 1,424 | 0.83× |
| North Dakota | 1,415 | 1.2× |
| Alaska | 1,304 | 1.06× |
| Vermont | 1,011 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.29× | Internet & Social Media |
| Governor of Michigan | 11.47× | Politics & Society |
| Wok | 7.78× | Food & Beverages |
| headspace | 10.44× | Health |
| Jingoism | 2.08× | Politics & Society |
| Pillow | 1.98× | Home & Garden |
| Cherish (group) | 9.08× | Music & Radio |
| Israel | 1.64× | Travel & Leisure |
| Fairy godmother | 5.8× | Literature |
| Google Home | 4.81× | Technology & Electronics |
| Hibachi | 5.71× | Food & Beverages |
| Kikar HaShabbat | 11.85× | News |
| Grinch | 2.81× | Movies & TV |
| Layne Staley | 4.41× | Music & Radio |
| Unique Gifts | 1.63× | Shopping |
| Grace Slick | 5.86× | Music & Radio |
| Historic site | 2.75× | Arts & Culture |
| Zoo Tycoon (series) | 12.79× | Games |
| TV Fanatic | 6.71× | Movies & TV |
| Ira Glass | 10.25× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.94 |
| Indulgence | JOY | 1.81 |
| Luxury Orientation | PREMIUM | 1.66 |
| Price Sensitivity | PREMIUM | 1.65 |
| Family Orientation | CONSERVATISM | 1.61 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Germany | 11.1% |
| Czech Republic | 9.8% |
See Christmas cookie audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Christmas cookie have in United States?
Christmas cookie has an estimated audience of 573,182 people in United States, concentrated in California and Texas.
What is the gender split and age of Christmas cookie fans?
82.4% of Christmas cookie fans are female, 17.6% are male, with an average age of 37.4 years.
Which brands do Christmas cookie fans like most?
Christmas cookie fans show strongest brand affinity for Goop (9.29×), Governor of Michigan (11.47×), and Wok (7.78×) over the country average.
Where do Christmas cookie fans live in United States?
Christmas cookie fans in United States are most concentrated in California (reach 51,294), Texas (reach 42,021), and Florida (reach 32,169). These three regions account for the largest share of the active audience.
What other brands do Christmas cookie fans also like?
Beyond Christmas cookie itself, the audience over-indexes on Governor of Michigan (11.47×), Wok (7.78×), headspace (10.44×), and Jingoism (2.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Christmas cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.